At 2:00 a.m. Beijing time on March 9, Apple held a spring conference with the theme of "high-energy transmission". At the conference, Apple unveiled the iPhone SE 3 with the A15 bionic chip and 5G, the iPad Air 5 with the M1 chip, and the latest desktop Mac Studio and 27-inch monitor Studio Display.
iPhone 13: New on a green exterior
At this new product launch, Apple launched a new green version of the iPhone 13 series and the Green version of the Cangling iPhone 13 Pro series. iPhone 13 is ordinary green, iPhone 13 Pro is Cangling green, from the color depth point of view, Cangling green is lighter than the general green.
Previously, the iPhone 13 and iPhone 13 mini already had five color schemes: pink, blue, midnight, starlight, and red. The iPhone 13 Pro and iPhone 13 Pro Max have four color schemes: Far Peak Blue, Silver, Gold, and Graphite. The new green model will be available for pre-order on March 11 at 9 p.m. and will go on sale on March 18.
The iPhone SE 3: 5G is coming
After nearly two years, Apple finally updated the iPhone SE product line. The third-generation iPhone SE has little change in appearance compared to the previous generation, the same 4.7-inch screen and home button with Touch ID function. The hardware has been upgraded a lot, not only began to support 5G, but also like the iPhone 13, equipped with an A15 bionic chip, the graphics processing speed is 1.2 times higher than the previous generation. Although there is only one 12-megapixel rear camera, with the blessing of the new processor and software, the camera and camera effects have been improved.
The third-generation iPhone SE is available in three colors: midnight black, starlight and red. The most basic 64GB version costs 3499 yuan, which is 200 yuan more expensive than the previous generation, the 128GB version costs 3899 yuan, and the 256GB version costs 4699 yuan. Pre-order is accepted at 9 p.m. on March 11 and goes on sale on March 18.
iPad Air 5: M1 chip support
The fifth-generation iPad Air, like the previous generation, features a full-screen design with a 10.9-inch Liquid Retina screen. The biggest highlight of this update is that it is equipped with a faster M1 chip, which has a 60% performance performance improvement over the previous generation of iPad Air, and a 2-fold improvement in image processing performance. The iPad Air 5 supports 5G, and the data transfer speed of the USB-C interface has reached 10Gbps, which is twice as fast as the previous generation. The front camera has been upgraded from 7 megapixels to 12 megapixels, supporting Apple's center stage feature, allowing users to always stay in the center of the picture during video calls. Supports the second generation Apple Pencil and magic keyboard.
The new iPad Air is available in space gray, pink, purple, blue and starlight colors. The 64GB wireless LAN model is priced at 4399 yuan, the cellular network model is priced at 5499 yuan, the 256GB wireless LAN model is priced at 5499 yuan, and the cellular network model is priced at 6599 yuan. Pre-order is accepted at 9 p.m. on March 11 and goes on sale on March 18.
Mac Studio: The latest desktop, the M1 Ultra chip
The Mac Studio is a desktop system that looks like a Mac Mini, but is thicker and much more powerful than the Mac Mini. The Mac Studio is 3.7 inches tall and 7.7 inches wide, with four thunderbolt connectors, two USB Type-A ports, a 10 Gigabit Ethernet port, an HDMI, a headphone jack, and a power button on the back. The front has two USB-C ports and an SD card slot for easy connection. Wi-Fi 6 and Bluetooth 5.0 are supported. Apple said that Mac Studio can support up to four Pro Display XDR displays and a 4K TV.
In terms of performance, Mac Studio has two configurations: one with the latest M1 Ultra chip and one with the M1 Max chip. Apple claims that the M1 Max version of mac studio has 50% faster CPU performance and 90% faster M1 Ultra compared to the 16-core Xeon Mac Pro, while the M1 Max version has 2.5 times faster CPU performance and the M1 Ultra version is 3.8 times faster than the 10-core Core i9's 27-inch iMac.
Of course, the most concerned is the M1 Ultra chip. The M1 Ultra is more powerful than the previously released M1, M1 Pro, and M1 Max, and is 8 times more powerful than the regular M1. Apple said the M1 Ultra's CPU performance is better than that of a "16-core PC desktop", but consumes 100W less power; GPU performance is comparable to "the highest-end independent GPU", but consumes 200W less power. In addition, the highlight of the M1 Ultra this time is Apple's latest UltraFusion package architecture, which seamlessly integrates two M1 Max chips to double almost all specifications: 20-core CPU (16 high-performance cores and 4 efficiency cores), 64-core GPU, 32-core neural engine, and up to 128GB of unified memory.
The Mac Studio in the M1 Max configuration starts at 14999 yuan, with a maximum optional 64GB of unified memory; the M1 Ultra configuration starts at 29999 yuan, with a maximum of 128GB of unified memory. Orders will be accepted at 9:00 a.m. on March 10 and will go on sale on March 18.
Studio Display: 27 inch 5K monitor
Apple also unveiled studio Display, a display paired with mac Studio, at the launch. This is a 27-inch 5K Retina display with brightness of up to 600 nits. In particular, it is equipped with an A13 bionic chip, which can drive a 12-megapixel ultra-wide-angle camera, through the camera and audio system, support the center of the character, and automatically place them in the center of the picture when the user moves, enhancing the interactivity of video calls. It also comes with a three-microphone array and a six-speaker system that supports spatial audio capabilities. In terms of interfaces, there are three USB-C interfaces and one Thunderbolt interface behind it.
The standard glass version of studio Display is priced at 11499 yuan, and the nano textured glass version is 2000 yuan more expensive. There is no additional money to select a bracket with adjustable inclination or a VESA bracket converter, and an additional $3,000 is required to select a bracket with adjustable inclination and height. Orders will be accepted at 9:00 a.m. on March 10, and the release date is unknown.
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