Recently, Sensor Tower announced the February 2022 ranking of Chinese mobile game publishers in the global App Store and Google Play revenue. Among them, a total of 36 Chinese manufacturers were shortlisted in the global mobile game publisher revenue list TOP100, with a total investment of nearly 2 billion US dollars, accounting for nearly 37.9% of the global top 100 mobile game publisher revenue
Tencent Games, NetEase Games and MihaYou still rank among the top three in terms of global mobile game publisher revenue. In February, "Song of the City on the Clouds" successfully ranked among the TOP5 of the Korean mobile game best-seller list, coupled with the steady performance of Puzzles & Survival in overseas markets, 37 Interactive Entertainment ranked 2nd to 4th.
After the successful launch of the farm simulation mobile game "Family Farm Adventure Fifi Adventure", the revenue of the card RPG mobile game "Valor Legends" under Diandian Interactive entered a rapid upward channel, becoming another growth engine for publishers in overseas markets. In this issue, Diandian Interactive ranked 61st in the global mobile game publisher revenue ranking, 20th in the Chinese mobile game publisher list, the top three markets in terms of revenue are the United States, Japan and Germany, accounting for 39.6%, 7.4% and 7.2% respectively, and the product line is mainly popular medium mobile games in Europe and the United States, spanning multiple themes and categories.
King's Choice continued its strong growth momentum, with revenue surging 31% month-on-month in February. Although Empire Sim has been out to sea for years, Sensor Tower game intelligence data shows that Asia has been the highest-revenue market in the category until the game was launched.
Between January 2020 and December 2021, revenue from the Japanese market accounted for 32.6% of the subject's total overseas revenue, while the East and Southeast Asian markets accounted for more than 65% of the total overseas revenue. However, due to fierce competition, the development of this category is gradually showing fatigue. Driven by King's Choice, the United States has become the highest-paid overseas market for empire simulation themes. This provides a new way for Chinese mobile games to go global, and mature categories can open up new regional markets and may be revitalized.
Friendship Time's national social mobile game "Lingyunnuo", launched in January, has seen steady revenue growth, boosting publisher revenue by 5% month-on-month and returning to 29th on the list.
In addition to the list, the Chinese mobile game publishers listed in the global revenue TOP100 are Heartbeat Network, Chuangku Interactive, Competitive World, Bilibili, Dewdrop Technology and Purple Dragon Games, a total of 36 manufacturers.
Every winter and summer vacation, Tencent's "Crossfire" and "QQ Flying Car" will usher in cyclical peaks in revenue with the help of rich activities, and this year is no exception. Revenue from these two games increased by 6% and 23% respectively sequentially, ranking 7th and 16th on the list.
Chess and card mobile games also reap the Spring Festival holiday dividends. Revenue from this edition of The Fishing Battle increased 25% sequentially, setting a new revenue record and jumping to the top 10 of the list.
With the opening of the second linkage of China's trip love, the revenue of "Light Encounter" increased by 41% month-on-month, which is the third month of revenue since the game was listed, and the appeal of the virtual anchor can be seen.