On October 30th, China's first international design festival with the theme of future food opened at OCT Shunde Happy Coast PLUS. Shunde OCT International Food Design Festival & China Kitchen Innovation Workshop is the highlight activity unit of 2020 Shunde Design Week & DWE Guangdong Industrial Design Industry Expo, as well as the key theme exhibition activities of the first Shunde Biennale.
Different from the traditional design exhibition activities, this series of international food design exhibitions are located in the Happy Coast PLUS of Overseas Chinese Town Shunde, bringing new future design elements and bold contemporary art thinking to Shunde, the United Nations gastronomy capital of the world.
"We think of a lot of beautiful things from the food." At the opening ceremony, Wang Yong, mayor of Shunde District, used five "beauty" to summarize the characteristics of Shunde, one is the beautiful scenery, Shunde is a national forest city, full of trees, and more buildings represented by overseas Chinese town, which not only inherit the characteristics of traditional ponds but also have modern elements; second, beauty, Shunde is a national civilized city, the quality of civic civilization is very high; third, beauty, Shunde is the capital of home appliances, the design and production of kitchen appliances are first-class in the country; fourth, food, Shunde people make food with their hearts, but also integrate industrial design, So that the process of food production has more beautiful enjoyment; the fifth is the united states, Shunde's GDP in the first three quarters increased by 3%, the situation is very good.
<h1 toutiao-origin="h2" > food, design and art, and has encountered a new spark in Shunde</h1>
In November, as a new landmark of cultural tourism in the Greater Bay Area, Shunde OCT Happy Coast PLUS will usher in a cross-border feast of food, art and fashion. Before the official opening of the Food Culture Week, October 30th first ushered in China's first food-themed design festival, the Shunde OCT International Food Design Festival.
With the theme of "Food for the Future", this design festival is jointly curated by famous curators and designers - Chi Wei, Hu Chuanjian and Zhong Jinrong. It is hoped that the design will be used to explore food and social innovation, and advocate a more scientific and healthy food culture. This time, As the world capital of gastronomy, Shunde will welcome nearly 100 artists, designer representatives, well-known catering brands and important guests at home and abroad.
The content of the event is very rich: including the future food international sharing meeting, there will be food design experts from Italy, Spain, South Korea and other parts of the world to participate in the sharing, the design industry titan Liu Guanzhong announced the food design related design initiatives; the taste of Shunde catering development roundtable sharing meeting and star chef VIP night, will invite Michelin celebrities, domestic catering celebrities, to discuss the future development of Shunde cuisine, and enjoy the michelin star chef's cuisine; in addition, there will be a design night food art dinner, Featuring food design, installation art, stage performances and multimedia animation, the dinner will feature Food Code Universe as the theme, an immersive dinner that will present the future of food from code to cyberpunk to return to the nature of nature.
The event will also bring the Guangzhou Trendy Double Market - Yamian To meet the market & Zili Market to Shunde. Zili Market, which is praised by netizens as the hottest market in Guangzhou, has been open under the Canton Tower for 63 consecutive days, and the most popular side of Guangzhou is presented here. The market set up in this asian meeting will bring a large number of fun, delicious and beautiful chao shops such as Cai Lan Hong Kong-style dim sum, chicken brother explosion booth, emotional baking test, inconvenient imaging hall, guest Chinese medicine hall and so on to participate in the market.
<h1 toutiao-origin="h2" > tsinghua design giant Liu Guan led nearly 100 designers</h1>
Hu Qizhi, President of Guangdong Industrial Design Association, Professor Liu Guanzhong of Tsinghua Academy of Fine Arts, And General Manager of Shunde OCT attended the launching ceremony.
Professor Liu Guanzhong of the School of Fine Arts of Tsinghua University gave a keynote speech.
What is Food Design? In fact, food design lies in understanding the intrinsic properties and cultural relationships of food, and conducting exploratory and innovative research to convey more friendly, healthy, and innovative values to people. Through design, we will change the appearance of human beings and food on the material, biological, spiritual, and social levels, and create a new food experience.
Design has long been not stuck in a picture, an industrial product, design has entered our various fields, design is related to people's livelihood, clothing, food, housing, travel, design is related to the industry, design is more related to our urban culture and the happiness of the people. Food design is related to primary agriculture, secondary food industry, tertiary catering service industry. Design is about each and every one of us, and the Food Design Festival allows us to experience a feast of art, design and food fusion. Shunde, the world's capital of gastronomy, will welcome a total of nearly 100 artists, designers, well-known catering brands and important guests at home and abroad to make a concentrated appearance, through the linkage of catering brands and food enterprises in different regions, accurately linking different resource needs, affecting industry, public life and urban culture.
<h1 toutiao-origin="h2" > the first Shunde Biennale series exhibition "Food and Art"</h1>
On September 12th, the first Shunde Biennale opened at OCT Shunde Happy Coast PLUS. The curatorial thinking of the Shunde Biennale is different from the traditional exhibition planning, mainly through the construction of traditional culture, gastronomic customs, contemporary art as the entrance to creation, looking for different cultural aspects and then coordinating; in terms of exhibition methods, this exhibition breaks the wall concept of the art museum, integrates the art works into the culture of the whole city, and emphasizes the presentation of "local". In the end, a multi-level and multi-dimensional cultural and artistic event is presented, and under the fragmented exhibition line planning, local residents and foreign tourists are guided to find, explore and rediscover the charm of Shunde city through traditional culture and urban consensus.
As an important part of the first Shunde Biennale, the theme art exhibition of the Shunde OCT International Food Design Festival - "Food and Art" exhibition invites domestic and foreign artists, sculptors, illustrators, architects to create special topics, food-themed art installations distributed in OCT Happy Coast plus, hoping that through the eyes of designers and artists, we can explore and excavate the creative beauty of Shunde cuisine, have a richer visual and auditory expression, and break through the traditional imagination with creativity. Expressing the deeper level of gastronomy with contemporary art.
Written by: Nandu reporter Hu Jiayi