For most young people today, intangible cultural heritage seems to be a kind of illusory existence, and although some of them are known, few people really know and touch it, let alone understand what these intangible cultural heritage means to us. The main reason for this situation is that there are few channels to be accessed and young people are not very interested. In order to solve this problem, in recent years, many companies and institutions that have the intention of promoting traditional culture are looking for carriers that can attract the interest of young people and are suitable for dissemination, of which the best effect is the game.
Netizens who understand the game market must not be unfamiliar with the name of "Original God", this game is obvious to all in the contribution of "promoting traditional culture", and its first major version in 2022, it is updated with a new Peking Opera character "Yunyan", and for it to produce a Peking Opera adaptation of the plot CV short film "Goddess Split", elegant singing voice with CV animation similar to shadow puppetry, so that this role instantly becomes the object of attention of global "Original God" players, Even let many foreign players have a preference for traditional Chinese opera culture, archaeology CGTN two years ago opera video, so it was praised by Xinhua News Agency, China News Network and many other authoritative media reports.
"Original God" "Goddess Split View" is popular at home and abroad, and it is also deeply "stimulated" to another game, that is, NetEase's ancient martial arts terminal game "Against the Water Cold". Like "Original God", "Against the Water Cold" is also a pioneer in relying on the game to spread transmission culture, this game in the first year of launch, with a panoramic reproduction of the city life of the Great Song Dynasty, perfectly showing the various customs of the Song Dynasty Spring Festival a year ago, was praised by CCTV and Xinhua News Agency, highly affirmed its use of online games in the Internet era, an emerging scientific and technological carrier, to inherit and carry forward the traditional culture of the Chinese nation.
After the "Great Song New Year", "Against the Water Cold" also continued to work hard, taking the lead in associating the game with traditional Chinese opera culture, building an antique stage "Li Yun Ge" in the game, and successively invited Kong Aiping, the winner of the Plum Blossom Award, the winner of the Plum Blossom Award, the president of the Huangmei Theater in China, and Ms. Wu Yaling to do motion capture and singing, accompanied by Hollywood-level motion capture technology and ultra-high-standard audio, and perfectly reproduced classic songs such as "Peony Pavilion" and "Liang Zhu" in the game. Let many young people enjoy the charm of these national essences when playing games.
As a replica plan of traditional national drama, the development team of "Against the Cold Water" has successively introduced classic songs such as Kunqu opera, Yue opera, and Huangmei opera into the game, and according to common sense, the introduction of more genres has long been in the development team's plan. However, "Original God" used Peking Opera to adapt the way of "Goddess Splitting", but to a certain extent, it disrupted the original plan of the development team of "Against the Cold Water". To this end, not long ago, "Against the Cold Water" officially announced that in the game's new expansion pack "Spring Festival", which will be launched on March 31, another kind of opera that players are familiar with and unfamiliar with, Yu Opera, will be officially introduced into the game.
From a business perspective, it is very "unwise" to update the opera content in the game. Live-action motion capture is a systematic project, the cost is extremely high, especially the opera culture has extremely high requirements for the actor's action body, which further increases the cost of "restoration", implants a piece of track, and only the artificial place is also millions or tens of millions. However, since peers in the game industry have also begun to combine games with traditional opera culture, it proves that the official use of games to spread traditional culture is the right way! Perhaps in order to compete with the "goddess splitting view", this time, the official invitation of "Against the Cold Water" invited Wu Suzhen, a famous yu opera artist and winner of the plum blossom award, the highest award in the opera industry, to use holographic performance to interpret the classic famous section "Big Brother Liu's Speech" in the Yu opera "Mulan".
Haojie, a female middle school who is also a woman, does not know which is better or worse when "Mulan" and "Yunyan" collide with each other?