Diversified complexes, characteristic festivals, and cultural and creative IP show a new meaning in spring, and rural tourism takes the lead in accelerating recovery

Spring to the beginning of the green, the sun is clear. Everything is thriving, and the land of the countryside is the first to hear the echo of the seasons. A rural tour that is close to nature and shared by the whole family becomes a vast world for the whole family to enjoy in spring. Between the mountains and the sea, Qingdao people's requirements for the quality of rural tourism need not be said. According to Ctrip data, from January to February this year, orders for rural tourism in Shandong climbed significantly, and nearly 40% of users were "post-90s". Formula Yu, on the list of Qunar platform domestic flower viewing recommended destinations. From single picking to diversified comprehensive experience, the connotation and extension of Qingdao's rural tourism are full of modern and innovative ideas of fashionable cities.

As an effective way for rural revitalization, Qingdao rural tourism products have gradually been strung into chains and stranded into pieces, which has become a useful supplement to urban tourism and effectively boosted the off-season tourism consumption market. Under the ingenuity of the creation, to promote the creative transformation of cultural tourism resources in the countryside, to achieve the improvement of rural tourism quality and efficiency, Qingdao rural tourism "cross-border out of the circle" is just around the corner.

Township Appointment Season:

From single picking to multiple experiences

It is said that the season hides the most delicious life, and the heat of Qingdao's rural tourism has been activated from one picking garden after another.

Walking into the strawberry park in Chengyang District, the picking greenhouse is full of rich sweetness. Strawberries ripen one after another, and enthusiastic tourists come from all directions. On weekends, the number of visitors a day can reach 3,000 to 4,000. During the Spring Festival, the number of tourists here climbed to 7,000 at one point, and it also appeared on CCTV. Red Face, Sweet Treasure, Snow White... The ripe fruit hangs low, the white strawberry blossoms are dotted, and the family's parent-child time flows leisurely in the warm room. "Now there are a total of 6 picking greenhouses, 2 are three-dimensional sheds, 4 ground sheds, now there are more individual customers, in addition to picking in the shed, the park also has a lot of amusement projects, play needs one-stop solution." Zhang Na, operation manager of Xiangman Strawberry Park, said that although the project was officially opened in January this year, it has already gained a lot of good reputation.

Strawberries are ripening in the picking shed of the strawberry park in the countryside. Photo by Xianfeng

However, the most eye-catching thing is the strawberry park here. As a comprehensive science popularization park integrating rural leisure, ecological picking, parent-child play, team building and expansion, catering and accommodation, campfire camping, and youth research, special activities are driving it to become a new landmark of Rural Tourism in Qingdao. On the occasion of International Women's Day on March 8, the activities of baking, flower arrangement, fabric and other activities launched by the park have attracted many parent-child families to sign up.

At the Laixi Shuanglongquan Family Farm Picking Garden, tourists who come to experience the picking are endless, carefully selecting ripe strawberries and mulberries in the shed. Zhang Zhiqiang, head of Shuanglongquan Family Farm, introduced, "At present, there are 5 mulberry sheds, 3 strawberry sheds for picking, mulberry picking for 80 yuan, strawberry picking for 68 yuan, follow-up and small tomatoes and other seasonal vegetables and fruits batch new, indoor picking can continue until June." It is understood that the Shuanglongquan Family Farm Picking Garden is divided into indoor picking and open-air picking. Indoor picking of the main crops are strawberries, mulberries, nectarines, small tomatoes, grapes; open-air picking crops are peaches, apples, pears, mulberries, apricots, figs, etc., all crops a total of more than 60 varieties, can be picked all year round. In 2021, more than 32,000 tourists came to the farm to pick, directly generating more than 1.6 million yuan in revenue. In addition to picking, tourists can also participate in game activities with rural characteristics, cute pet feeding, physical development and other projects, which are deeply loved by tourists.

In the case of the obvious trend of peripheral tourism and short-distance travel, Qingdao rural tourism is no longer limited to the traditional suburbs, not only new scenes and new ways of playing. In the more traditional field of rural tourism, some changes are also taking place, and the combination of "agriculture + tourism" has become a norm. The reporter learned from the Qingdao Municipal Bureau of Culture and Tourism that this year, Qingdao's rural tourism activities are full of highlights. Cherries, tea, nectarines, grapes, Chinese cabbage, apples, carrots and other specialties will be used as cultural tourism media to present the diversity of rural tourism in different forms. In this process, art forms such as music and painting fully reflect the empowerment of culture on rural tourism.

Xinhe Town, Pingdu City, plans to hold a floral music festival this year. Through folk, pop, rock and other music, as well as magic, children's drama, flowers, fireworks, food, tide play market, cultural and creative punch cards, etc., to attract tourists to a relaxing trip, Pingdu City, Tatelan Town plans to hold nectarine cultural festival, photography shows, children's painting competitions and other activities.

Demand-driven

Realize the upgrading of rural tourism quality

Recently, the Department of Culture and Tourism of Shandong Province announced the annual excellent case of "Hospitality Shandong, Rural Good Season", Qingdao Ardor Town was shortlisted as the annual net red punch card, and Qingdao Haiqing Town Tea Mountain Terrace was shortlisted for the annual landscape.

By combing through the shortlisted cases in the province, it can be found that under the influence of market shifts such as outings, peripheral tours, weekend tours, and micro-vacations, providing high-quality tourism products has become the trend of the industry. "Creating high-quality tourism products with great characteristics is both a challenge and an opportunity for enterprises. The emergence of new tourism products and changeable vacation models has not only broken the inherent thinking, but also made the tourism industry rejuvenated. Yu Aijun, head of Ardor Huayu, said.

In line with the market demand of higher quality, the township strawberry park, which started from the cooperative, began to create its own cultural creation. "When I first started farming, I was leading my members to get rich together. But now we realize that combining agriculture with science popularization and tourism has broad prospects. We have IP local characteristic fruits and vegetables, strawberry child, cherry Tek, tomato McJik and other images are gradually familiar to tourists, cultural creation has launched thermos cup, keychain, book, pen, anti-loss bracelet and so on. Zhang Na introduced that the park also launched a picture book story, implanting it into a play project, in which young tourists can watch the mushroom planting process by small train to achieve edutainment.

As an important driving force for rural revitalization and an important function of modern agriculture, rural tourism is an effective way and a market demand. Some of the results have been gratifying by vigorously developing leisure agriculture and rural tourism, making it a new industry for prosperous rural areas and rich farmers. Taking Shuanglongquan Family Farm as an example, the farm employs more than 30 people all year round and more than 1,000 seasonal workers, which has driven more than 100 farmers in the surrounding areas to increase their income. At the same time, it is also a training base for new vocational farmers and a field school. Zhang Zhiqiang said: "The farm field school can accommodate 200 people at a time to attend classes at the same time, with sufficient training space and complete facilities, and has helped cultivate more than 1,000 new professional farmers." ”

There is affinity and warmth, fashion and modernity, and there is also the lingering cultural nostalgia in the festival and the land, and the new picture of Qingdao's rural tourism is being paved. (Qingdao Daily/Guanhai News Reporters Ma Xiaoting and Zhang Zhimeng)