With Apple releasing the invitation to the spring conference, the theme of this year's spring conference has also been clarified.
The Chinese version is "high-energy transmission" and the English version is "Peek performance".
As is customary, Apple generally hints at some of the specific content of the conference in the invitation poster.
The logo of the conference contains a variety of colors and is arranged according to different color gradients, which means that the conference may launch a "variety of color matching" products.
In addition, some foreign netizens speculated that the "Peek" and "Peak" in the English version of the theme "Peek performance" are pronounced the same, and "Peak performance" can be translated as "best performance".
Combined with the "high energy" in the theme of Chinese, it may imply that the products launched at this conference will be mainly based on performance upgrades.
Recently, Bloomberg reporter Mark Gurman also gave his own prediction on Twitter.
Mark Gurman said that the conference will bring a new 5G-enabled iPhone SE, a new Mac with M2 chips, and a fifth-generation iPad Air with A15 chips.
It is expected that the new iPhone SE and the fifth-generation iPad Air will not change in the design, mainly in terms of performance.
In addition, the new entry-level MacBook Pro is expected to be equipped with the latest M2 chip, and the performance will usher in a significant upgrade.
At the same time, the Twitter account named "Guo Mingxi" once again confirmed the message of the new iPhone SE, and the content was basically the same as before.
Including the appearance of the continuation of the previous generation, the color scheme includes black, white and red three, equipped with A15 chip, support 5G, mobile phone storage for 64 / 128 / 256 GB three gears, "Guo Mingxi" said, the new iPhone SE has begun mass production in March this year, is expected to produce 25 million -30 million units in 2022.
It can be seen that the products of this spring conference will be mainly based on performance upgrades, and there will not be much change in appearance.
It is worth mentioning that the timing of this year's spring conference was also exposed by Mark Gurman, and it seems that the accuracy of the news is still very high.
In addition, Xiaoguo also received many inquiries from small partners in the background, and everyone is very concerned about what other products will be launched at this spring conference in addition to the above three products.
At present, everyone is most concerned about Apple's first AR device, the new 27-inch iMac and airPods Pro 2.
And, of course, the iPhone 14 series.
However, unfortunately, according to the news from the outside world, these products are likely to miss this spring conference.
According to the news from the outside world before, the iPhone 14 Pro series will usher in a new exterior design, cut off the bangs, and use a punched screen design.
But small partners who are more familiar with Apple's product release plan must know that the flagship iPhone is generally launched at the autumn conference in September every year.
Therefore, the iPhone 14 series will not be launched at this year's spring conference, and it is expected that the new iPhone SE will be the only iPhone product at the spring conference.
In addition, there have been many rumors that Apple will release the first AR/VR device.
Yesterday, Joswiak, Apple's senior vice president of marketing @Greg, posted a video on Twitter showing the theme logo of the conference in the form of AR.
As a result, some small partners who are very interested in this product have speculated that combined with the AR elements in the logo of the spring conference, Apple's first AR device may be launched at this spring conference.
In this regard, Mark Gurman said that although Apple has used a logo with AR elements in every conference since September 2020, this has nothing to do with Apple's AR/VR devices.
The information provided in the logo of the conference is not the basis for Apple's release of AR/VR devices.
Apple's first AR/VR device is expected to be a major attraction, launched as early as this fall conference.
In addition, the AirPods Pro with noise cancellation has not launched a new product for nearly three years.
Many small partners are very concerned about this product line and look forward to Apple's launch of AirPods Pro 2 in the spring conference.
However, at present, AirPods Pro 2 is likely to miss the spring conference, and it is expected to appear at the autumn conference this year.
Although the above products will not be unveiled at the spring conference, it is likely that they will be launched at the WWDC and autumn conferences in the future.
Small partners who are interested in these products can wait.
With less than a week to go, this year's first Apple launch will officially meet with us.
According to the current news from the outside world, this conference will launch a new iPhone SE, a fifth-generation iPad Air and a new Mac computer.
If you have a new product that interests you, don't miss the spring launch at 2 a.m. on March 9.
For more information about the use of Apple device knowledge and skills and to inquire about the warranty, you can pay attention to my WeChat public account: cxkj-001 (fruit powder club).