A new iPad came out, but the domestic tablet stole the limelight! At Apple's press conference on May 7, the new iPad Air and iPad Pro were unveiled, with strong performance and a lot of money.
On May 7, the all-new iPad Air and iPad Pro shone at Apple's spring conference. The new iPad Air is equipped with the M2 chip, which improves performance by 50% compared to the previous generation.
The iPad Pro uses the cutting-edge 3nm process M4 chip, the CPU performance is 50% higher than the M2 chip, and the price is naturally rising, the starting price of the new iPad Air is 4799 yuan, and the iPad Pro is as high as 8999 yuan.
While Apple's new products are as eye-catching as ever, this launch event was a little different. The performance of domestic tablet manufacturers is extremely eye-catching, and they are gradually eating into Apple's market share with their high cost performance and strong market adaptability.
According to a report by IDC, Apple's iPad is still the leader in the global tablet market, with a market share of 32%, but shipments are down 8.5% compared to the same period last year.
Domestic brands such as Huawei, Lenovo, and Xiaomi are particularly prominent in the tablet market. Huawei shipped 2.9 million units in the first quarter, with a market share of 9.4%, a staggering 43.6% year-on-year increase.
Huawei's tablet success is partly due to its diverse product line and affordable pricing strategy, ranging from 1,000-yuan machines to 5,000-yuan high-end models.
In particular, Huawei's entry-level tablet MatePad SE 10.4 inches, only priced at 899 yuan, is equipped with a 2K eye protection screen and a 7700mAh large battery, which is very suitable for students and has become a hot-selling product in the market.
Not to be outdone, Lenovo shipped 2.1 million tablets with a 7% market share, up 13.2% year-over-year. The performance of Xiaomi tablets was also extremely impressive, with shipments of 1.8 million units in the first quarter, a year-on-year increase of 92.6%.
This growth has been fueled by a number of new products from the Xiaomi and Redmi series, especially the Xiaomi Pad 6S Pro, which is powered by a second-generation Snapdragon 8 processor and offers a large storage version of 16+1TB, as well as a 12.4-inch 3K eye protection screen and a large 10,000mAh battery, which can be called a performance monster.
Judging from these data and product characteristics, domestic tablet PCs are not only meeting the diverse needs of consumers with their cost-effective and innovative technology, but also gradually changing consumers' perception of the brand. While Apple still leads the way in terms of technology performance and ecosystem, it's clear that the rapid rise of domestic brands is challenging this market landscape.