Recently, China Mobile's user base seems to have experienced a major earthquake. Amazingly, 12 million users have taken their mobile phone numbers with them to other carriers.
Today's users are demanding more and more from the quality of the network, and they are not satisfied with the simple of being able to surf the Internet. What they need is fast, stable, and affordable internet service.
And China Mobile seems to be starting to struggle in this regard. Although they used to be ahead in technology and coverage, in the era of mobile Internet, this advantage is gradually being narrowed or even surpassed by competitors.
Then there's the issue of price. As competition in the market intensifies, other operators are starting to attract users with more attractive package prices.
Some small but flexible carriers offer lower data plan prices or offer more value-added services, such as bundling of video streaming subscription services.
Another factor that should not be overlooked is the service experience. In the current consumer environment, users are no longer satisfied with the product itself, but also pay more attention to the overall service experience.
From customer service to after-sales support, users expect immediate, intimate, and hassle-free service. According to some voices on the Internet, China Mobile's performance in this regard does not seem to be satisfactory.
All of these factors combine to become a direct driving force for users to port their numbers on a large scale. All this is undoubtedly a huge alarm bell for China Mobile.
They began to ramp up their efforts to innovate and improve services. From improving the stability and speed of network coverage, to optimizing customer service processes, to introducing more competitive package prices, China Mobile is working hard to win back the hearts and minds of its users in every way.
They are also actively exploring new business models and service innovations, hoping to regain market share through these initiatives. In this wave of number porting, the choice of users reflects the real needs of the market and the competitive situation between operators.
China Mobile's rivals have clearly seized the opportunity to attract a large number of users who would otherwise belong to China Mobile through more flexible services and more attractive pricing strategies.
This shift is not just a game of numbers, it is a more profound reflection of changes in consumer behavior and shifts in market dynamics. Users are increasingly choosing operators that offer cost-effective services, which is a clear signal for all operators: they can only remain competitive if they continue to adapt to market demands.