At the beginning of the month, mediatek Tianji 8000 series officially debuted, announcing the parameters and technical characteristics of Tianji 8100 and Tianji 8000 chips. Prior to this, the flagship positioning of the Tianji 9000 has been launched, kicking off the prelude to MediaTek's entry into the flagship market, can the arrival of the Tianji 8000 series light flagship shake the high-end market? What are the keywords of high-end market competition in 2022? Who players are already ahead of the curve? This article takes you through the interpretation one by one.
The entry of the Tianji 8000 series avoided the Tianji 9000 single-handed battle, and the two formed a "Tianji Team" and fought a full-scale war with the opponent, aiming to win the high-end and flagship market. At the beginning of 2022, MediaTek took the lead in making moves, and we believe that MediaTek's set of combination punches will have a profound impact on the entire mobile phone chip industry and the terminal consumer market.
MediaTek Released Tianji 8000 Series Light Flagship 5G Mobile Platform, Becoming the Most Preferred in the 2022 High-end Mobile Phone Market (Source Network)
Tianji 8000 series, a sharp sword pointing to the high-end market
From the perspective of core parameters and technical specifications, the positioning of the Tianji 8000 series is between the flagship and the mid-range machine, and it is very accurate to call it "light flagship". It uses TSMC's 5nm process, the CPU part consists of 4 A78 large cores + 4 A55 energy efficiency cores, the GPU is Mali-G610 six-core, and supports quad-channel LPDDR5 memory and UFS 3.1 flash memory. The main difference between Tianji 8100 and Tianji 8000 is reflected in the frequency and screen resolution/refresh rate support. In terms of performance, Tianji 8100 and Tianji 8000 are full of materials, and the core specifications have reached the level of high-end chips, providing sufficient guarantee for its actual performance and user experience.
In terms of AI, the Tianji 8000 series integrates the fifth-generation AI processor APU 580, which can provide strong computing power in games, imaging, video and other fields. In terms of ISPs, the Integrated Imagiq 780 image signal processor of the Tianji 8100 and Tianji 8000 processes 5 billion pixels per second, which is quite capable of hitting in the high-end market. Implemented to the specific terminal, the Tianji 8000 series will provide a camera that supports up to 200 million pixels and can also record 4K 60 HDR10+ video.
Main specifications of Tianji 8100 and Tianji 8000 (source network)
In terms of network connectivity, MediaTek Tianji chips have always maintained their own advantages, and the integrated M80 5G baseband of the Tianji 8000 series supports the latest 3GPP R16 standard, with a peak downstream rate of 4.7Gbps, and also supports Wi-Fi 6E and Bluetooth 5.3, which also have the first echelon level in the high-end market.
We noticed that the Tianji 8000 series has great advantages in terms of energy efficiency, such as light, medium and heavy load game scenarios, compared to the competitors, it has achieved a stable frame rate, while the power consumption and heat generation are lower; and in terms of imaging, the Tianji 8000 series can also provide better energy efficiency without discounting the effect, recording video and saving power without hotting.
Tianji 8100 medium/heavy duty game measured full frame performance, power consumption and temperature performance is excellent (source network)
The highest picture quality of "Original God" with heavy media test load, Tianji 8100 performance is outstanding (source network)
In the communication session after the launch of the Tianji 8000 series, He Chunhua, product marketing director of MediaTek's Wireless Communication Division, said in response to a media question that "high energy efficiency" has been in the "gene" of Tianji products, and the Tianji 8000 series has also undertaken the "global energy efficiency optimization technology" of Tianji 9000, which is quite outstanding in terms of energy efficiency and is the most important difference compared to competitors.
Tianji 8000 series adopts global energy efficiency optimization technology, combined with TSMC's 5nm advanced technology, excellent energy efficiency (Source Network)
It can be found that on the Tianji 8000 series, MediaTek has a multi-pronged approach to reduce power consumption and heat generation through various technical means such as advanced processes, mature architecture, and global energy efficiency optimization, so as to achieve optimal performance output and user experience. In other words, MediaTek not only provides excellent theoretical values in the parameters and specifications, but also pays more attention to the actual performance release and user experience leadership, which also fully demonstrates MediaTek's confidence in the strength of Tianji's 8000 series products.
Compared with the Tianji 9000, it can be found that the positioning of the Tianji 8000 series is a lower grade. However, from the overall point of view, tianji 8000 series has reached the high-end level in all aspects, and adopts a number of advanced technologies of tianji, which has a strong competitiveness in the current high-end market, and the advantages of benchmarking Snapdragon 888 and 870 as the technology of the new platform in 2022 have begun to show.
Accurate card position, the real opponent of the Tianji 8000 series has not yet appeared
With gorgeous parameters and strong strength, the Tianji 8000 series has become a sword for MediaTek to fully enter the high-end market, and can cooperate with the Tianji 9000 to burst out stronger competitiveness.
First of all, the emergence of the Tianji 8000 series has filled the market gap of new high-end chips this year.
At present, in the mobile phone SoC market, flagship chips and mid-range chips have a strong sense of existence. For example, in the case of Qualcomm, the latest flagship chip Snapdragon 8 Gen 1 has recently been launched in succession; the mid-range positioning Snapdragon 870 has continued to be active since last year, and most of the corresponding models are mid-range dessert-level products. MediaTek camp, flagship chip Tianji 9000 has attracted a lot of attention, the first flagship model OPPO Find X5 Pro Tianji edition has also been released, and the previously launched Tianji 1200 has also gained a good market share in the mid-end market.
But the high-end chip in between is missing this year. In this case, some mobile phone manufacturers choose the previous generation of flagship SoC to play this role, it is inevitable to have a generation difference with the latest flagship chip, some technical characteristics can not keep up with the latest market requirements, and the overall strength is difficult to support the positioning. Therefore, this is only a compromise after all, not perfect.
The emergence of the Tianji 8000 series is a precise card slot, indicating that MediaTek has noticed this part of the market gap, and now it is necessary to use light flagships to fully occupy the corresponding high-end market.
Secondly, the Tianji 9000 + Tianji 8000 series forms a combination of punches, and the flagship light flagship matrix cooperates with each other, and its power is far more powerful than that of a single fight.
The current mobile phone industry has long been a red sea, the specific performance is that the head effect is obvious, and the competition between brands has become extremely fierce. Under such a "inner volume" situation, domestic head manufacturers have adopted the tactics of machine sea to meet the needs of more consumers and cover more market segments as much as possible. On the one hand, most brands have adopted a multi-brand operation strategy to cover more user groups; on the other hand, product serialization, especially in the flagship and high-end fields, manufacturers tend to release a series of multiple products instead of a single product.
Correspondingly, the demand for chips in terminal products will also be more refined. In the high-end and flagship mobile phone markets, different series or different terminals of the same series also have different emphases on the ability of chips. Compared with a flagship chip, the Tianji team composed of MediaTek Tianji 9000 + Tianji 8000 series is more able to adapt to the new needs of the new era.
In terms of specific market positioning, Tianji 9000 benchmarks the opponent's 8 Gen 1, Tianji 8100 benchmarks 888, Tianji 8000 benchmarks 870, achieving comprehensive coverage from the high-end and flagship fields. As Geek Bay mentioned in the review: Tianji 8100 is completely a dark horse this year, especially the CPU multi-core performance is comparable to 8Gen1, but the power consumption is only 865 levels. Considering that many of the current high-end mobile phones use 888 and 870, the emergence of the Tianji 8000 series may be able to grab a large part of the 888 and 870 market.
The industry pattern has been reshaped, and "chip team battle" has become the keyword of 2022
Looking back at the past few years, it is not difficult to find that 5G has become a key opportunity for mediatek's rapid rise. According to the data released by the market statistics agency Counterpoint a few days ago, in 2021Q4, MediaTek won 33% of the global smartphone SoC market, ranking first among many chip manufacturers. And this first, MediaTek has previously obtained it for 6 consecutive quarters. There is no doubt that MediaTek can continue to maintain a huge shipment volume and market share, and its accurate market layout is inseparable.
Counterpoint released data showing that MediaTek continues to lead with 33% share in 2021Q4 (Source Network)
Taking the Tianji 1200, which has spawned a number of explosive models, as an example, this chip is positioned in the middle and high-end, and it is more willing to pile up materials on the parameters and specifications than the competitors, which can bring users a better experience, such as 6nm advanced technology, 3.0GHz flagship A78 super core, etc. At the same time, in the AI, 5G network support and other peripheral support, MediaTek has also made sufficient efforts to provide packaging solutions that meet the needs of users. This "leapfrogging" style of play has allowed MediaTek to win a big victory in the mid-to-high-end market, and the market data mentioned above is the best proof.
After MediaTek gained a firm foothold in the entry and high-end markets, it hit the iron while it was hot and launched the first true flagship chip Tianji 9000 at the end of last year. This chip has quickly occupied the commanding heights of the flagship market with a full range of top performance, received a lot of attention from the market and consumers, and become a new choice for flagship mobile phones in 2022. The emergence of Tianji 9000 means that the flagship mobile phone chip market has a real sense of competition, and terminal manufacturers and ordinary consumers have more choices.
The emergence of the Tianji 8000 series, in conjunction with the Tianji 9000, provides a new combination scheme for terminal manufacturers. On the day of the release of the Tianji 8000 series, it was announced that the brands that followed up the corresponding models were Redmi, OPPO, realme, one plus and so on. At the Tianji 8000 series press conference, Chen Junhong, deputy general manager of MediaTek's Wireless Communications Division, also revealed that compared with the Tianji 1200, the number of Tianji 9000 and Tianji 8000 series models will increase.
MediaTek released the Tianji 8000 series, redmi, OPPO, Realme, one plus official announcement (source network)
Not surprisingly, March will usher in a wave of high-end, flagship terminals of Tianji, under the deployment of Tianji 9000, Tianji 8100, Tianji 8000 group deployment, MediaTek has brought new technology and excellent performance. At the same time, the advantages of Tianji chips in energy efficiency make everyone look forward to the actual performance of the corresponding models. It is foreseeable that the Tianji team in 2022 and its terminal models are very worth looking forward to!