Speaking of the Wuling brand, I believe that many people will immediately emerge in their hearts the image of its "national brand", whether it is the "God Car" Wuling Hongguang, or the best-selling micro-electric vehicle Hongguang MINIEV, which is a well-deserved market segment sales handle at this stage. The reason is that Wuling understands the needs of Chinese car consumers very well, and at the same time tries to be close to the people in terms of vehicle prices.
Time to November 1, 2020, Wuling global silver label first model - Wuling Capgemini officially launched, as the first model of the Wuling brand to seek upward breakthrough, the new car adopts a new "silver label Wuling" Logo and a new design language, the appearance of the whole car texture is not small.
To tell the truth, at the beginning of the listing, Wuling Capgemini held high the slogan of "big four" home MPV, and relatively close to the people, and achieved good sales results, and the monthly sales at the peak also exceeded 10,000 units. But the good times did not last long, and with the passage of time, the real user reputation of the car began to ferment, and Wuling Capgemini also exposed more and more problems.
Turning to the detailed page of the Wuling Capgemini complaint of the quality network, we can see that the most important thing about the car is the problem of the power system. Wuling Capgemini uses a powertrain of 1.5T+CVT, does it look familiar? Yes, it is the same as the Wuling Hongguang PLUS, Wuling Hongguang S3 codenamed LJO engine, this engine is the early General Motors domestic production, the older technology is older, idle jitter, dry roar does not go the lack of power This series of problems all appear in this car.
As the first silver label model, it uses such an old engine technology, which shows that Wuling is really not very careful about the power system. And there are many car owners feedback that the fuel consumption of this car is high, and the comprehensive fuel consumption of 100 kilometers of 1.5T displacement engine is as high as 9.0L. You know, Wuling Capgemini itself is positioned as an economical household MPV, so the car has a high fuel consumption, and it is difficult to gain consumer recognition in the follow-up.
The second is the driving texture, such as the steering wheel deviation during driving, the chassis abnormal sound, the body idle jitter, the brake noise, the sound insulation is not good, the wind noise in the driving is too large, and a series of problems are also exposed one by one after the owner uses the car for a long time. At the same time, this series of problems is not only related to comfort, but also directly affects the safety of vehicles, especially the steering wheel deviation, brake noise these two problems, which is a bit contrary to Wuling's own declaration of "star safety, reliable quality" slogan?
It is worth noting that the above problems are precisely the problems that passenger car consumers pay more attention to, and the reason why Wuling is called "national god car" in the national population is because of its durable and people-friendly attributes, but to be honest, these attributes are actually difficult to link with the comfort that passenger cars should have, and more is what an excellent commercial vehicle should have.
Although Wuling's silver label strategy, one is the need for the upward development of the brand, and the other is to vigorously develop the brand passenger car matrix, it can be seen that it still has deficiencies in the field of passenger cars, whether it is vehicle quality control, or riding comfort and other performance, at least in the Wuling Capgemini this big four-seat home MPV, consumers do not have a clear perception. All in all, if Wuling still blindly only understands marketing and does not pay attention to the product itself, I am afraid it will be difficult to impress the hearts of consumers.