Adidas and Puma are world-renowned manufacturers of sporting goods, and they are at the forefront of their contemporaries in shoemaking. At the beginning of the last century, many people were eager to open up a few more battlefields - women's shoes, men's shoes, casual shoes, high heels, etc., but the founders of Adidas and Puma decided to make only sneakers, and the most amazing thing was that they actually succeeded.
To this day, Adidas and Puma still occupy a very important position in the world's sporting goods sales, and the strength and brains of the two founders can be seen, but why do two people who are so smart in business fight each other all their lives? What kind of hatred makes them speak ill of their brothers? What are the consequences of the two of them fighting each other?
The brothers' sneakers are not for no reason, but this reason is just love - Adolf and Rudolph both love sports, especially football, and it may be this little love that has helped the two brothers embark on an accelerated period of their careers. After Hitler came to power, the Nazi officers' love of sports brought a steady stream of orders to the Dassler Brothers shoe factory, which also laid the foundation for Adolf and Rudolf. Of course, the Dassler Brothers Shoe Factory is still one of the most critical steps away from attracting the world's attention.
At the 1936 Olympic Games, Adolf went to Jesse Owens with his own spikes and successfully persuaded the latter to wear them to run, the specially designed shoes helped Owens sprint, and after Owens won four awards, the world also began to cast a favorable eye on Adolf's shoe factory, which was a great joy for everyone, and during this time, Rudolph and Adolf brothers also married one after another. The victory of the love scene and the mall should have added a wonderful stroke to the life path of the two, but unexpectedly things changed slightly in the middle, which eventually made the two turn against each other.
At the end of World War II, both brothers were conscripted into the army, but Adolf, who had become famous because of Owens, was recalled by the shoe factory to modify the design - his brother Rudolf faced a rain of bullets on the battlefield, and his younger brother Adolf grew famous at home, and the gap between the two was thus created. After World War II, both were held in prison, but the Americans released Adolf for Owens' award. In contrast, the older brother Rudolf suffered both physical and mental torture in the prisoner of war camp, while the younger brother Adolf lived a stable life at home with his wife and children. Two people who grew up in the same environment would have such different life circumstances, and Rudolph felt the injustice of life. In this situation, Rudolph could only complain about his bad luck, but when someone told him the secret of his betrayal, Rudolph iron-heartedly believed that his brother was the culprit, so that his brother could only bear this crime.
After Rudolph returned home, he immediately forced Adolf to divide the Dalles shoe factory into two, Adolf did not stop his brother, he gave the workers the right to choose, the people who followed the brother then set up puma company, and the people who followed the brother then created the Adidas brand, the two manufacturing plants have developed well, but due to the similarity between the brothers in terms of design philosophy, target customers, etc., the two companies inevitably have competition and some legal lawsuits, Adidas has also modified the trademark three times. At the urging of hatred, Adolf and Rudolf continued to seize the position of supplier of sports goods for outstanding athletes.
How did the two of them do now? The two did meet before Adolf and Rudolf's life journey came to an end, but their graves were at opposite ends of the town, as if to mean never forgive, and their families were still divided. The Adidas and Puma brands are well developed, but none of the shareholders of these two companies belong to Adolf or Rudolph's descendants, and it is not known whether the two brothers will regret it under nine springs. In short, the entanglement and attack of Adolf and Rudolph stopped with the end of their lives, leaving behind two excellent sports manufacturer brands.