Since entering 2022, the performance of the domestic pickup truck market has not met expectations, and the sales data of many large companies have shown a downward trend. On the one hand, some companies are affected by the lack of chips and continue to have insufficient supply, on the other hand, it is related to the early consumption of inventory years ago. In any case, the first quarter is coming to an end, the pickup truck industry has ushered in the "gold three silver four" sales season, focusing on the professional market, the release of accurate products has become one of the most important tasks of the current pickup truck enterprises.
According to the latest news, the following three new cars will be launched this month. And these three cars have great commonalities: positioning the commercial market but more passenger characteristics.
The first car is the Great Wall King Kong Gun, which has recently been in full swing in pre-sale. Different from the previous commercial models, the Diamond Gun has a new concept, that is, fashion commercial. The pre-sale price range of the car is 90,000-120,000 yuan; the King Kong cannon provides two kinds of power of firewood and gasoline, two and four-wheel drive two forms, and three kinds of cargo boxes of TEUs, long boxes and flat bottom containers to meet the diversified needs of users.
As a new fashionable commercial pickup, unlike the previous commercial pickup trucks that overemphasize tool attributes, the interior quality of the exterior of the Diamond Cannon is renewed, and it has a smart cockpit with more modern, technological and fashion elements, leading the design trend of a new generation of commercial pickup trucks. The instrument panel and central control screen adopt the dual-screen design of borderless suspension, which brings a trendy visual perception and a sense of technology.
The launch of the diamond gun is based on the depth of insight into the needs of users, especially the current business users in the use of pickup trucks, not only hope that this car has a strong commercial attributes, but also hope that it can show a lot of passenger characteristics, hope that the car he uses to be stylish, intelligent, changeable, to be professional, so the birth of the diamond cannon is actually a process of deep co-creation or demand integration of the Great Wall pickup truck and the user.
The second car is a T6 remodeled car from Jacques pickup truck, which has been slightly remodeled on the basis of the original T6, positioning tool pickup trucks, focusing on construction engineering users. The front-end grille shape adapts to changes, adopts all-black leather to cover the interior, and develops utility model cargo box roll cages and cargo box outer lanyard hooks to improve practicality.
As we all know, jacques T6 pickup trucks have been deeply rooted in the domestic market for many years, and have always emphasized the characteristics of vehicle leather durability to serve commercial people. And the first flat-bottomed cargo box pickup truck in China that retains the original body transformation is also from jacques T6.
As a hot model of Jianghuai Automobile in recent years, the T6 pickup truck has a very high degree of user attention in the market. The selling point of the upcoming new car market is more distinct, which can directly hit the user's pain points and improve the user's car efficiency.
The last one is the Fukuda New Conqueror 5, and the diesel gasoline car is available. It is worth mentioning that the diesel model of the car will also match the 8AT transmission.
The new Conqueror 5 uses far and near light integrated headlights, and the overall shape is much more unique than the previous New Conqueror 3. The interior features a human biomimetic seat for added comfort. In terms of configuration, it is also as close as possible to the needs of passenger cars, and it is equipped with 10.25-inch large screens, AI intelligent voice systems, cruise control, and reversing images.
Similar to the above two new car positioning, Foton New Conqueror 5 is also a model for the commercial population, compared to its existing brother models, the new Conqueror 5 further improves the cost performance, focusing on passenger interior construction, and its 8AT gearbox will also become a major selling point of the car. At the same time, the car will also be available in flat-bottomed cargo box versions to increase the loading space.
It can be said that the product strength of the above three new products should not be underestimated, they are facing the same group of users, which has brought greater market competition pressure to each other, but we expect them to inject new vitality into the current market, set off new market changes, lead the consumption upgrade of pickup trucks, and promote the rapid heating up of the pickup truck market.