On March 1, 2022, MediaTek held a new product launch conference for Tianji, and the new Tianji 8000 series platform was officially launched, including two products, Tianji 8100 and Tianji 8000, and a variety of leading technologies and features made people look forward to it.
After watching the press conference, IT Home believes that the Tianji 8000 series is absolutely important to MediaTek, and the timing is just right. Because of its launch, it marks the improvement of MediaTek's high-end market layout, and I believe this will be a landmark product series.
Together with the Tianji 9000 platform, it is destined to have an important impact on the smartphone market pattern in 2022.
Why? Let's analyze it in detail.
Tianji 8000 series, a perfect partner for high-end mobile phones
Nowadays, the price of top flagship mobile phones is getting higher and higher, considering factors such as price, a light flagship that is only slightly trade-off in all aspects is actually a product that is more suitable for the needs of the public. The emergence of the Tianji 8000 series is just right, it has enough beautiful parameters and leading technical features to support high-end mobile phones to achieve a variety of required functions.
Specifically, we take the higher positioning of the Tianji 8100 platform this time.
Performance and energy efficiency
First of all, in terms of performance, the Tianji 8100 uses a 4+4 octa-core CPU architecture, including four Cortex-A78 cores with a frequency of 2.85GHz. The GPU is powered by a six-core Arm Mali-G610, while also supporting UFS 3.1 memory and quad-channel LPDDR5 memory. It can be seen that the performance of the Tianji 8100 should be quite impressive, and it is necessary to deal with the processing needs of high-end mobile phones.
Closely related to performance is energy efficiency. The Tianji 8100 adopts TSMC's 5nm advanced process technology and mediatek global energy efficiency optimization technology, which can bring excellent energy efficiency performance to the processor.
connect
For example, Tianji 8100 supports AI-VRS variable rendering technology, which can ensure the pressure of graphic rendering as little as possible on the basis of ensuring picture quality, improve the smoothness of the game, as well as GPU thread optimization, intelligent dynamic frame stabilization and other technologies, which can significantly improve the game experience.
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The Tianji 8100 is not much to let go of in this regard. It's first equipped with a new generation of Imagiq 780 ISP, capable of processing up to 5 billion pixels per second and supporting a 200 million pixel camera.
With such powerful pixel throughput, the Imagiq 780 ISP can support simultaneous recording of HDR video with dual cameras and recording of 4K@60fps HDR10+ video recording.
Not only that, but the Imagiq 780 ISP can also be combined with the APU 580 to achieve advanced computational photography, bringing AI-NR noise reduction, precision AI shutter and other functions.
In terms of connectivity technology, the Tianji 8100 also has enough advantages to support the new generation of R16 5G, which can achieve dual carrier aggregation, 200MHz downlink rate peak of 4.7Gbps, and support dual SIM dual 5G standby. There is also 5G UltraSave 2.0 power saving technology, which reduces 5G communication power consumption.
In addition to 5G, the Tianji 8100 also supports advanced Wi-Fi 6E, which can perform 2×2 MIMO, LE Audio and Bluetooth 5.3, and Wi-Fi Bluetooth dual-connection anti-interference technology can improve parallel transmission efficiency. In addition, the Tianji 8100 also supports Wi-Fi proprietary protocol channels. In short, in terms of connectivity, the Technical Capabilities of the Tianji 8100 are quite numerous and very comprehensive.
In short, the new Tianji 8100 mobile platform has powerful configurations and advanced technologies in all aspects of the mobile phone experience, which can bring a superior experience to high-end smartphones.
Overall, the two products of the Tianji 8000 series can be paired with the competitors Snapdragon 888 (Tianji 8100) and Snapdragon 870 (Tianji 8000), bringing different scenery to this year's high-end mobile phone market and becoming the "best partner" of high-end mobile phones in 2022.
Tianji 8000 series + Tianji 9000 combination punch, MediaTek Tianji team just formed
The release of the Tianji 9000 flagship platform last year made everyone full of expectations and confidence in MediaTek's 2022. At this point in time, seeing the advent of the Tianji 8000 series, in addition to the surprise, Xiaobian also has a kind of "MediaTek is more stable" idea.
Yes, the Tianji 8000 series is destined to be a meaningful product line for MediaTek, especially the positive significance of its attack on the high-end market, and the impact is even more than this year.
How to say it?
First of all, with the launch of the Tianji 8000 series, MediaTek has formed a flagship lineup team in the high-end flagship market that can benchmark rival Snapdragon. Among them, the Tianji 9000 is responsible for the top sniper with the Snapdragon 8 Gen 1, while the Tianji 8100 is the snapdragon 888, and the Tianji 8000 is the benchmark Snapdragon 870. The core advantage of Tianji 9000 compared to Snapdragon 8 Gen 1 is that it attaches importance to power consumption and is willing to pile up materials (click here to learn more), and the advantages of Tianji 8000 series have just been mentioned.
In this way, MediaTek has truly formed the current combination advantage from the single product advantage when the Tianji 9000 was released, and its competitiveness in the high-end flagship market has been greatly enhanced, and the MediaTek Tianji team has been established.
Second, the Tianji 9000+8000 series of Tianji team not only has an advantage in products, but also occupies the advantage of Tianji.
From Qualcomm's Snapdragon 888 to this year's Snapdragon 8 Gen 1, the problem of excessive fever has been plaguing consumers, which makes everyone hesitate when buying Snapdragon core flagship mobile phones, and turn to focus on Tianji 9000. On the sub-flagship product, it is not surprising that the Snapdragon 888 will be downgraded to the main force of this year, supplemented by the Snapdragon 870, but these two chips are last year, and the 888 fever problem is still there, and it is inevitable that the Tianji 8000 series will not be able to do it.
In other words, this year, Qualcomm has no new sub-flagship products to match the Tianji 8000 series, and the Tianji 8000 series can occupy the gap period of the market through the first-mover advantage. For the high-end market targeted by MediaTek, it is obviously a rare opportunity, or how to say that MediaTek has accurate output this time?
Another point is that the combination of Tianji's 9000+8000 series sublimates MediaTek's brand image of impacting the high-end road.
Previously, data research agency Counterpoint released the 2021 Q4 smartphone chip shipment report, and MediaTek has won the first place in market share for six consecutive quarters.
Last year, MediaTek has opened its flagship first year through the Tianji 9000 platform, if it is a signal that it is aimed at reversing the industry pattern, the release of the Tianji 8000 series is to use the potential energy of the combination fist to blow the clarion call to change the market.
It can be seen that the release of the Tianji 8000 series and the initial formation of the Team of the Tianji 9000+8000 series have indeed brought endless imagination space to the development of MediaTek in the high-end flagship field. They are a powerful combination of the Tianji brand in the market, this punch may not be to defeat anything, the most important thing is to let everyone see the power contained in it.
In a word, MediaTek is more stable.
With the help of the Tianji 8000 series, MediaTek is expected to reconstruct the high-end flagship market pattern
If you really want to ask What effect this combination punch of the Tianji 9000+8000 series has played, IT Home feels that it should inject a strong internal strength into the change of the market pattern of high-end flagship mobile phone chips.
When new forces pour in and the pattern is reshaped, the market as a whole will also gush out the power of continuous growth.
For example, the Tianji 8000 series, which is positioned as a light flagship, can bring a richer layer to the high-end product market.
From a market point of view, light flagship products are also just needed. We take last year's Snapdragon 870 products as an example, these products mainly appear in the price of 2000-4000 yuan.
According to the statistical information of China Mobile and China Merchants Securities on the price of 5G mobile phones, the price of 2000 yuan to 4000 yuan occupies a very important proportion, which shows that the market does have an urgent demand for light flagship products. The launch of the Tianji 8000 series platform just meets the just needs of the market.
At the same time, the combination of Tianji 9000+8000 can further change the pattern of Qualcomm in the past high-end flagship mobile phone market, and the impact of this will be far-reaching.
From the perspective of mobile phone manufacturers, with the combination of Tianji 9000+8000 series, they can create more differentiated products through richer chip options and fully release the innovation of mobile phone manufacturers.
At present, major mobile phone brands are impacting the high-end market, the most taboo in this process is homogenization, the combination of Tianji 9000+8000 series, bringing a lot of innovation space for everyone, and then improving the competitiveness of mobile phone manufacturers in the high-end market facing Apple. In the past, when high-end chip solutions were dominant, they would obviously be more constrained and easily homogenized.
From the perspective of consumers, when they buy high-end mobile phones, they can not only have richer choices, but also enjoy higher product quality, more advanced technology and functions in the case of healthy competition in the industry. Otherwise, if it is a monopoly, the industry loses its competitiveness, and once the leader "lies flat", the reasonable rights and interests of consumers are easily damaged. Let me ask, when consumers spend five or six thousand yuan to buy a "flagship mobile phone" that is prone to heat and frequency reduction, and are not satisfied and have no substitute to choose from, who will pay for them?
All in all, the formation of the high-end flagship team of Tianji 9000 and 8000 series is undoubtedly injecting new vitality into the development of the mobile phone market. Under the development possibilities of enrichment and diversification, the Android high-end mobile phone market will also usher in a healthier and more sustainable market ecology.
epilogue
Next door PC processor market, Intel with the Core series of products to open a decade of glory, it will rely on a monopoly of the pattern of crazy squeeze toothpaste, the processor market development stagnation, but also make countless consumers miserable. Fortunately, at the beginning of 2017, the re-emergence of AMD has brought competitive pressure to Intel and re-injected the vitality of PC processors.
Now, a similar plot seems to be happening in the mobile phone chip market. Of course, this is a good thing for both consumers and the industry.
Looking forward to the accurate output of the Tianji 8000 series, we can soon see a new development atmosphere that is different from the past in the high-end mobile phone market!