Without revealing the gameplay, only a few introductions, some pictures and videos were released, which attracted a large number of players' attention and won 100,000 reservations...
In the past, in our understanding, scripts like this could only happen to large companies. But recently, a previously unknown "small company" Moon Ring Network, a new tour "Welcome to Dreamland", has done so.
"Welcome to Dreamland" is developed by Yuehuan Network and issued by Starline Network, both companies have accepted investment in Paper folding, holding 20% and 19% of the shares respectively, and the proper Paper Folding Company, of which Starline Network has also accepted investment from Eagle Point Network, with a shareholding ratio of 5%. Strictly speaking, Yuehuan Network is not a debut company without background.
How does a paper-folding company do a female orientation? Falling in love is not a savior
In the official positioning, "Welcome to Dreamland" is a "mobile game for women to light comedy adventures in the otherworld". According to the production team, the "light comedy" positioning aims to create a relaxed and enjoyable gaming experience for players.
Unlike the two-dimensional "black and miserable" and women "saving the world" to everyone, the story of "Welcome to Dreamland" will be based on joy and comfort. Players will play as a park manager who is tasked with collecting "Book of Truth Fragments" during an adventure in another world, with the mission of restoring the vitality and vitality of the park.
Naturally, over the course of the adventure, players will also encounter a series of charismatic characters. Due to the other-world setting, there will also be other-race characters such as elves in the game. There is no shortage of players in the TapTap comment area who are good-looking, and more players bluntly say that so-and-so character is "long according to my xp".
Like many women-oriented products, Welcome to Dreamland is a game written by female producers and is a game that takes a female perspective. However, the production team claimed that although "Welcome to Dreamland" has a plot to cultivate friendship with the characters, it "has no love-related plot and gameplay".
"Welcome to Dreamland" publisher StarLine Network announced the work "Fog Sequence" as early as March 2020, and announced the specific gameplay video at the 2021 TapTap game conference. "Fog Sequence" gameplay adopts a relatively rare RTT (Real-time Tactics real-time tactical game), which is mostly seen on the PC and console side, and the experience focuses on infiltration, representing works such as "Allied Death Squad" and "Shadow Tactics: General's Blade".
Interestingly, the co-investors of Moon Ring and Starline also announced its first non-female "Backlight Infiltration" in November 2021, which also adopted the RTT gameplay.
Actively preparing for multiple categories, the second dimension has a new gene
As GameLook previously introduced, the recent development of paper folding has been very fast, and the layout has also developed towards diversification. At present, Folding Paper has R&D teams in Shanghai and Shenzhen, with a scale of more than 1500 people. In addition to the famous warm series and "Love and Producer", as well as the research projects "Love and Deep Space" and "Backlight Infiltration" released in 2021, Folding Paper also reserves a number of research projects.
Moon Ring and StarLine are not the only two investment teams in Paper, according to Yang Yang, founder of TipsWorks, developer of "Pascal Contract", after giant, Paper Folding has become a new investor in TipsWorks.
With the rapid expansion of the field of involvement, "not only love" quickly became a new label for folding paper.
I don't know whether it is influenced by investors or reverse influences investors, or both, the recent research projects of the two companies of Paper and Moon Ring and Starline are either not vertical categories of women, or women have simply given up the element of love.
Similar "do not talk about love" women's products, can not help but be reminiscent of the previous launch of the "Flower Yishan Heart Moon", as well as the friendship time of "Ling Yunnuo", Tencent agent Changyou research and development of "Brilliant Star Road", etc., have chosen to cut with the past women to the common love elements of the game, focusing on the career.
As a woman, but abandoning the love game, this is the performance of the current change in the needs of female users, and the choice of the moon ring is not difficult to understand.
What really makes people wonder is that as a cutting-edge game manufacturer, Yuehuan did not choose to release "Welcome to Dreamland" by itself, nor did it hand it over to the big factory, or even folded paper, but chose the same cutting-edge star line. According to the 2020 social security insurance information, the scale of employees in the monthly ring is 25 people, and the scale of star line employees is 56 people, which cannot be considered small, and it is definitely not large, and the scale of paper employees has exceeded 1500 people.
The reason for this may start from the relationship between the three companies of Moon Ring, Star Line and Paper Folding.
R & D and distribution wear the same pair of pants, shanghai companies huddled together
Yuehuan Network and Starline Network, two emerging secondary yuan companies in Shanghai, are very close to the common major shareholder Folding Paper, and there is also a relationship between the two of them.
But that's okay, let's take it slowly.
According to the industrial and commercial registration information, the chairman and legal representative of Yuehuan and Xingxing are Wei Xinru and Jiao Fuyu respectively, and the common point seems to be that they have accepted the investment of paper folding.
But the two companies do not seem so clear-cut, and Jiao Fuyu is not only a legal person of the Starline Network, but also a director of Yuehuan. Before Jiao Fu rocked into the main star line in June 2021, Wei Xinru was also a legal person of two companies, Yuehuan and Star Line.
In addition, both Yuehuan Network and Starline Network have a director named Wang Xiaolu, and Wang Xiaolu is the chief strategy officer of Folding Paper. Of course, sending executives to the management of the target company after investing in a major shareholder is a common operation and does not explain too much.
The real key information is that the moon ring and the star line are basically brother companies wearing the same pants, which is also the key point that the moon ring product "Welcome to Dreamland" did not choose to release itself, nor did it give it to the strength of the distributor, but chose the same junior star line to release.
According to public information, it can also be learned that Jiao Fuyu is the second largest shareholder of the Rab Bear Network that has been deregistered, and the shareholding ratio of the company before the cancellation exceeds that of Yuzhong. Yes, students with impressions may remember that rabb bears are the precursors of the mica group, which is today's scattered network.
During his tenure at Scattered Explosion, Jiao Fuyu was the former head of the Japanese region of "Maiden Frontline". Another well-known piece of information is that Eagle Point Network, which holds a 5% stake in Starline, and its co-founder Haimao were originally the main beauty of "Maiden Frontline". This also seems to explain that the moon ring and the star line are obviously "one mother compatriot", but Eagle Horn has not invested in two companies at the same time like paper folding.
It is not difficult to see that although the shanghai game company is no more senior than Beijing and Guangzhou, it has a harmonious relationship with each other, and there is even a sense of big family vision in the circle, which is very grouped. The atmosphere is good and can influence each other, which may be another big reason why the Shanghai game circle has become the national focus in recent years.
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GameLook Daily Game Industry Report
Global vision / depth is material