In the past, foreign brands were synonymous with good quality, but in recent years, the report of foreign brands "overturning" has become frequent in the newspapers. In fact, now the beautiful filter of foreign brands is long gone, if you don't understand the line, you really don't understand those foreign brands, but now there are more and more Chinese consumers who know how to do it, and the domestic products have also stood up, if there are foreign brands indulging in the dream of brand premium at this time, it is estimated that there is only a realistic hammer.
Today, Xiaobian took stock of 11 double-standard foreign brands for everyone, and everyone quickly avoided lightning.
NO.1 Good friends
Good friend, a snack that many of my friends ate when they were young. Is it that many people, like Xiaobian, think that Haoliyou is a domestic product, but in fact it is a Korean brand.
The Hollyo we see every day is nothing more than a product produced by "Korea Co., Ltd. Hollyo" set up a company in China (Hollyo Foods Co., Ltd.).
Hollyo Foods (Shanghai) Co., Ltd. was incorporated on September 24, 1997 in Qingpu Industrial Park, Shanghai, while Hollywood,South Korea was established in 1956.
On March 1, some netizens posted on Douban that the South Korean brand Haoliyou announced that it would raise the price of its products only in Russia and China, and other countries would not raise prices to offset the rising cost of raw materials. You know, Hollywood's revenue in China in 2019 was about 5.8 billion, accounting for about 48% of global sales revenue, in other words, half of Hollywood's sales came from the Chinese market, in this case, we were raised in price.
Such a double-standard approach has aroused the excitement of netizens and has expressed their desire to boycott Haoliyou.
Soon, some netizens pulled out, in addition to targeted price increases, the ingredients in different countries are not the same.
Some netizens found that in the list of Haoliyou ingredients sold on the Chinese platform, there is an ingredient called dai cocoa butter, and those produced abroad use cocoa powder.
According to Baidu Encyclopedia, cocoa butter may contain trans fatty acids, which, unlike natural cocoa butter, may have adverse effects on the body.
Subsequently, some netizens found that the price increase did not occur in recent events, but at the end of August last year.
Last night, the official Weibo of Haoliyou released a note saying that the ingredients of Haoliyou are consistent around the world, there is no double standard problem, and the cause of the incident is that someone used translation software to translate overseas ingredient lists. But such a statement obviously cannot make netizens buy it.
NO.2 Dream Dragon
Why does the same ice cream, eaten at home and abroad, feel different?
Last year, Unilever's Menglong ice cream was questioned by netizens about the "double standard" of Chinese and foreign materials, which triggered a hot discussion on the Internet.
Menglong ice cream sold in the European market with milk-flavored raw materials, the domestic version is made of a large proportion of vegetable oil, the first place in the ingredient list is water, the milk powder content is less than 4%, obviously using low-cost raw materials, selling is indeed a high-end price.
After being questioned, Menglong's reply was to use vegetable oil instead of milk, because vegetarian food is more environmentally friendly. So, why do you only use vegetable oil for products in China, and milk for products in Europe, are you sure you are not insulting my intelligence?
CCTV commented on Unilever's Menglong product, which is an internationally renowned double standard, and really did not wronged it at all.
Nowadays, in the hearts of netizens, the word double standard has long been printed on the "face" of Menglong and engraved in the hearts of consumers.
NO.3 McDonald's
In 2016, McDonald's announced that McDonald's in the US market would only purchase muscle products that do not use human antibiotics, but in China, McDonald's said that the use of antibiotics in the process of animal treatment is necessary, and since it does not violate national regulations and temporarily can not see the resulting decline in performance, it is not so urgent. Therefore, the requirement for domestic suppliers is to comply with the relevant regulations on the use of antibiotics, and a piece of chicken meat has two standards.
NO.4 Happy Potato Chips
In fact, the difference between Leshi potato chips in different countries is mainly in the oil used.
In Germany, Belgium and Denmark, Lesche uses sunflower oil; in France and the Netherlands, It uses a mixture of sunflower oil and rapeseed oil; and in Central and Eastern European countries such as the Czech Republic, Hungary, Lithuania, Poland, Slovakia and Slovenia, Lesche uses palm oil.
Lesco claims to be reformulating salt content and natural formulations in all eu countries, replacing the current oil with oils with lower saturated fats, while reducing salt content.
NO.5 Knorr brand vegetable soup treasure
Knorr is a German food and beverage brand owned by Unilever. The main products are dehydrated soup powder, sauces and seasonings. The primary ingredient of this product is salt, and the content of all ingredients depends on where you purchased it. In addition to France and Denmark, products sold in other European countries and regions contain palm oil and monosodium glutamate.
Palm oil is a tropical woody vegetable oil, is currently the world's largest production, consumption and international trade volume of vegetable oil varieties, together with soybean oil, rapeseed oil and known as the "world's three major vegetable oils". But at the same time, it should be noted that the most readily available 24-degree melting point palm oil on the market, although inexpensive, has a saturated fatty acid content of more than 50%, far higher than the average level of 10+ % of other vegetable oils, and even higher than 43% of lard.
The most immediate consequence of an overabundance of saturated fatty acids is obesity, followed by increased levels of high-density lipoprotein (HLDL) in the body, followed by atherosclerosis, hypertension, and coronary heart disease.
NO.6 Apple
In 2013, Apple's domestic and overseas after-sales double standards became the target of public criticism, and its promised policies such as "replacement repair" and "whole machine exchange" were not implemented in China. According to the relevant provisions of the "three guarantees" policy, after the product is "replaced", the warranty period needs to be recalculated, and Apple usually uses the old mobile phone back cover to avoid the "three guarantees policy".
In addition to the "three-pack policy", there is also Apple's down-frequency gate incident. Every time Apple's new mobile phone comes out, the old mobile phone becomes stuck, and only after checking it out does it know that Apple maliciously reduces the frequency of the user's mobile phone through the system software. As a result, U.S. users each paid $25, and Chinese users paid no point. All kinds of double-standard Chinese consumers were completely angry, and in those years, Apple's mobile phone sales fell directly off a cliff.
NO.7 Nike
The famous sports brand Nike Nike has also been pushed to the cusp of the storm because of the product double standard.
At the 2017 CCTV 315 gala, the program team exposed the problem that Nike zoom air cushion shoes have no air cushion, while the overseas version has air cushions, which is a typical double standard in the domestic and foreign markets.
In fact, as early as 2011, Nike had already demonstrated its double standard. At that time, the "Zoom Air" basketball shoes sold in China lacked air cushions on the front soles of the Same American model than the Same American model in the United States, and the Beijing Municipal Bureau of Industry and Commerce believed that Nike infringed on the rights and interests of Chinese consumers and issued a fine of 4.87 million yuan.
In addition, basketball shoes with two air cushions, which cost about 125 US dollars and about 800 yuan in personal names in the United States, have only one air cushion when sold in China and the price is as high as 1299 yuan. As a world-renowned enterprise, engaging in "double standards" in products may be because of the domestic popularity and the price is rising, but consumers can not carry this pot.
NO.8 Samsung
If you want to talk about the most classic "double standard" event of foreign brands, Samsung's "explosion door" must be on the list.
In August 2016, Samsung launched the Galaxy Note7 mobile phone, but 5 days after the launch, the first spontaneous combustion incident occurred on the Samsung Galaxy Note 7. In the ensuing time, explosions and fire accidents caused by the Galaxy Note 7 began to occur around the world. As the incident continued to ferment, Samsung announced a recall of a total of 2.5 million mobile phones in 10 countries and regions such as Australia and the United States, and consumers who have already purchased the phone can replace the new phone within two weeks. Surprisingly, however, the recall does not include the Chinese market.
Even if there is a Note7 explosion in China, Samsung still insists that there is no problem with the domestic market products, until it was interviewed by the State Quality Supervision Bureau, Samsung hastily recalled some of the products involved.
Since the "explosion door", Samsung's sales in the Chinese market have plummeted, although Samsung has continued to try to save its image in the Chinese market since then, but to no avail, Samsung mobile phones in the Chinese market slowly became the existence of "other".
NO.9 Volkswagen
In 2019, Volkswagen's domestic sales reached 4.2336 million units, accounting for 38.6% of Volkswagen's global sales. From the perspective of sales, the domestic market is simply the father of volkswagen group, but in the safety tests at home and abroad, volkswagen is simply two cars.
At the end of 2019, in the China Insurance Auto Safety Index test, SAIC Volkswagen Passat achieved the lowest P rating, and the US version of Passat Achieved was an excellent rating with a G rating. Not only cut corners in products, so-called Chinese special products are sold in China, after-sales service is also double standard, and once there is a serious quality problem, the recall in the Chinese market is often the last.
NO.10 Dyson
As the saying goes, "you get what you pay for", but reality tells us that what is expensive is not necessarily good.
At the beginning of 2021, a news article titled "Thousands of yuan vacuum cleaners stink once" caused a hot discussion on the Whole Network. According to Guangzhou Daily, a Dyson V7 vacuum cleaner purchased by Mr. Pan, a citizen, was used once during the Spring Festival to clean up, but when it was used again, the vacuum cleaner emitted a disgusting odor similar to that of a stinky foot, and it had to be "opened and blown" to dispel the odor.
After feedback with Dyson customer service, the machine was sent back to the post-sale test, Dyson customer service said that the host water was detected, although the vacuum cleaner was in the warranty period, but beyond the warranty scope, you need to pay 980 yuan to replace the host and filter, Mr. Pan did not agree. Until the "3.15 party" approached, Dyson contacted Mr. Pan and expressed his willingness to warrant it free of charge.
It is understood that not only the warranty services provided by different Dyson's different e-commerce platforms are different, but also the warranty treatment for the goods of the National Bank and the overseas version is also different. The National Bank Edition enjoys dyson's official after-sales warranty service in China, but the overseas version of the product does not support the national joint warranty, such as problems in the later use, it needs to be repaired at its own expense.
In fact, the Dyson after-sales has not been criticized once or twice, one of the world's most influential evaluation agencies of the consumer magazine "Consumer Reports" has removed Dyson products from the recommended list of handheld vacuum cleaners, because its durability is not satisfactory. High prices, as well as mismatched product quality and after-sales service, according to the data, Dyson's attention in the domestic vacuum cleaner market has been declining, and in the first half of 2020, its proportion has dropped by only about 14%.
NO.11 Tesla
Tras also explained that expensive is not necessarily good.
The cause of the incident originated from July 2020, pinduoduo platform Yi buy car flagship store launched tesla model 3 million people group purchase activity, users only need to pay 251,800 yuan, and then by Pinduoduo subsidies of 20,000 yuan, you can buy model 3.
However, in August, some car owners from Wuhan broke the news that Tesla refused to deliver the Model 3 to the owners of the Pinduoduo group purchase because Pinduoduo and the event organizer Yi bought the car in violation of the "no resale" clause in Tesla's subscription terms, and Tesla would cancel the order according to the contract of the buyer's breach of contract.
Some netizens found that the corresponding rules interpretation of Tesla's US and China are also different. In the United States, if Tesla cancels an order because it believes that the customer has malicious intent, it needs to return the deposit. In China, Tesla can refuse to deliver on the grounds of "suspecting that there are other non-bona fide purposes" and not refund the deposit.
In fact, this is not the first time Tesla has discriminated. In March of the same year, there was a Tesla "reduction door" incident, and some owners found that the Model 3 they purchased was not equipped with HW3.0 on the list, but HW2.5, and it is understood that HW3.0 is crucial to the improvement of the automatic driving experience, and its performance is 21 times that of HW2.5.
Interestingly, Musk has repeatedly said in public that China is Tesla's most important market in the world, however, the "double standard" behavior has also made this sentence have to be marked with a question mark.
![Haoliyou was questioned about the double standard at home and abroad? This kind of oil that is often eaten should really be pulled into the diet blacklist[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)