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W8VES brand Yu Zhen: What is the fashion that everyone is pursuing?

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W8VES brand Yu Zhen: What is the fashion that everyone is pursuing?

Music Music | #音乐先锋Young Talent

By White Bear

W8VES brand Yu Zhen: What is the fashion that everyone is pursuing?

After the release of the single "Shi; Shang", Yu Zhen was busier than before. After the end of "Rap New Generation", her first national tour has just begun, on the one hand, she has to prepare for the tour, on the other hand, she has to be interviewed by the media to talk to everyone about her new single and EP.

15 minutes ago, Yu Zhen had just finished her last interview, and before she could take two bites of food, she quickly began the interview with us, and at this moment she was sitting on a chair in the hotel room, in front of her was an unfinished dinner, and the sky had gradually darkened.

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At the end of last year, Yu Zhen began to prepare new EPs and singles. In the process, she has been accumulating life content and constantly flashing new inspirations, and finally completed the EP production before the start of this year's tour, and the single "Shi; Shang" was also released on time a few days ago.

"I always think fashion is associated with luxury, like when I was a kid watching Victoria's Secret, I thought it was fashion." This is Yu Zhen's first understanding of fashion. After middle school, when she reads fashion magazines, she will cut out the items she thinks are good and paste them on a special book, which is her own little "fashion diary".

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The day before the college entrance examination, she ran to cut her own hair short; on the first day of college, she bought a pair of thick-soled sandals that were particularly popular at the time, with a T-shirt and short skirt with a completely hollowed out back, and wore a red wig on her head to report. "At that time, I thought I was quite fashionable."

Fashion trends have been alternating, but Yu Zhen feels that the most important element in fashion is "new", "anyway, the old is definitely not OK", which is why the song title "Shi; Shang" has a semicolon punctuation in the middle, precisely to highlight the word "shi", rather than combining the two words of fashion, which is too ordinary.

W8VES brand Yu Zhen: What is the fashion that everyone is pursuing?

Image courtesy of W8VES

Yu Zhen remembered that there was a year when "fluorescent color" fashion items were particularly popular, when she also followed the trend to buy a fluorescent yellow sunscreen shirt; later a lot of trends and innovations have emerged, but she only likes oversize clothes in this trend change, feels comfortable and loose to wear, and she even hopes that "oversize wind can be popular for a few more years".

Of course, she also wants to try some more "haute couture" dressing styles now, such as imagining herself wearing a custom evening dress, but soon she quipped that "maybe this idea will not come true".

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Yu Zhen's thinking about fashion comes from a paper seen on the Internet, which probably describes that the earliest group of people who pursued fashion were precisely sex workers without personal freedom. Perhaps it is precisely because of the limitations of life that they are eager to express their uniqueness, which is the origin of fashion - the generation of desire.

Just like Wu Renshu also wrote in "Extravagant Women: The Consumer Culture of Jiangnan Women in the Ming and Qing Dynasties": "As a high-income group in the Ming and Qing dynasties, some "socially out-of-place women" did play a role in pursuing fashion and even leading the trend. ”

"I even think that fashion trends are in the hands of a very small percentage of people, and they are always repeating the cycle." Yu Zhen thought thoughtfully, "But I appreciate the diversity of fashion, all of which stems from human beings themselves, who want to express themselves, so they will rely on clothing, musical aesthetics, language, etc. to create a relatively satisfactory self." ”

W8VES brand Yu Zhen: What is the fashion that everyone is pursuing?

Fashion expert Mani Fogg also said: "The word Fashion is derived from the Latin word 'Facito', which literally means 'production', and is used to denote a wide variety of values, including such dire concepts as consistency and social connection, rebellion and eccentricity, social desires and status, temptation and deception. The desire to dress up breaks through the limitations of history, culture and geography, and although the form and content may vary, the motivation is the same, to dress up the human body and express identity."

Fashion symbolizes a value, a manifestation of identity; there is a inheritance of history in fashion, but there is also rebellion, often mixed with certain visions of people.

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Fashion should not only be a style or trend, but should present a multi-faceted, which also leads to Yu Zhen's themes in music creation, such as feminism, and intimate relationships.

"I write what I think, not very deliberately, but not randomly." This time, she thought of fashion, so she wrote it into her own music, and the song was concise and concise, poking at the central idea.

"I want to show the duality of fashion, it is due to the product of people's desire for freedom, full of contradictions, the pursuit of fashion is at a cost, the upper people create fashion, the lower class people pursue, once fashion becomes popular, the upper class will abandon and then create new fashion." Without the pursuit, man's pursuit of beauty and freedom cannot be realized. This is what Yu Zhen wants to convey through music.

W8VES brand Yu Zhen: What is the fashion that everyone is pursuing?

The lyrics of "fashion is too deliberate to follow and be abandoned" fully reflects the infinite pursuit of fashion by human beings; and "unable to have personality, unable to have independent personality" shows that although the pursuit of fashion, there is still a kind of bondage, not really "fashion freedom", the combination of the two is a kind of self-contradiction and irony.

Fashion is a cyclical cycle, and style and culture will not be eliminated by time. Maybe the self under the skin is the carrier of style and culture, there are always some people who are always doing themselves. ”

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In addition to the new single "Time; Shang", Yu Zhen's new EP "What the Ear Listens to" was also released on time today. This EP contains 5 of Yu Zhen's latest songs in 2021: "Fishy Wind", "What the Ears Hear", "Want to Confess", "Shi; Shang" and "Treasure".

The whole EP presents a modern urban life, the years change, the white colt steps on the clear mirror surface, and the fragments reflect the rapid figure of the modern city. The five emotions of anger, confusion, hesitation, mystery, and infatuation are glued into shadows, and the intersection of light and dark flashes with unpredictable eyes.

And most of this EP is in electronic style, "because I like electronic music, so I try to combine electronic music with rap, in essence, fashion is not only in appearance, but also in music, and it should be worth exploring." 」

W8VES brand Yu Zhen: What is the fashion that everyone is pursuing?

Each song in the new EP is full of Yu Zhen's avant-garde concept and her unique insights and insights in various aspects, and the co-producers include Dough-Boy, Anti-general, LeeAlive, YB, producer of the Direct Fire Gang group, and Chen Ruifan, producer of "Rushing to You".

With The Anti-General's compact electronic drum beat, you will enter a tense and cracked battlefield with "Fishy Wind"; you will also escape the noisy city with Yu Zhen in the psychedelic and dynamic rhythm of Chen Ruifan, unloading fatigue;

In LeeAlive's sweet melody, Yu Zhen takes you back to the throbbing period of a girl, while producer YB amplifies Yu Zhen's dense voice in "Treasures" to take you into a mysterious suspense movie.

W8VES brand Yu Zhen: What is the fashion that everyone is pursuing?

Cover of Yu Zhen's new EP "What the Ear Hears"

"Working with several different styles of electronic music producers, one of whom was just a junior, was a magical experience." Yu Zhen recalled, "The next time I compose music, I may try country music or even rock music!" ”

Now, the first two stops of Yu Zhen's national tour "And Wanton" have ended, and she is also very much looking forward to the next tour.

"I hope everyone will enjoy my song and swing together on the spot!"

"Big Water Flower Welfare Time"

Come to the comments section to share your story with Yu Zhen! We have prepared a autographed photo of Yu Zhen for each of the two fans with the highest number of likes! (Statistics will close at 18:00 on June 30) !!!

W8VES brand Yu Zhen: What is the fashion that everyone is pursuing?
W8VES brand Yu Zhen: What is the fashion that everyone is pursuing?
W8VES brand Yu Zhen: What is the fashion that everyone is pursuing?

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Edit | @White Bear; Design | @Sun Yi

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W8VES brand Yu Zhen: What is the fashion that everyone is pursuing?

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