In December 2021, Toyota Motor announced a one-time recall of nearly 900,000 vehicles. Among them, GAC Toyota recalled 468,000 vehicles, FAW Toyota recalled more than 300,000 units, and Lexus recalled 127,000 units, totaling nearly 900,000 vehicles. As we all know, Toyota's large-scale recall is no longer a new thing: on October 21, 2010, Toyota announced a global recall of 1.53 million problem cars due to brake problems, and on November 4, 2010, due to steering problems, Toyota announced that it would recall about 135,800 small cars in Japan and Europe, among others.
So the question is, why does a car company with the label of quality stability often recall vehicles on a large scale? Is it true that creating a label of "stable quality" is the routine of car companies?
Quality stability is the routine?
For most consumers, stable quality means excellent car-making strength, throughout the automotive market, Volkswagen, Toyota, General Motors and other car companies have the hard core strength of car-making, why is toyota the only one to be labeled as "quality stability"? Through the analysis of Toyota models, the author got the answer.
The first is conservative, take FAW Toyota, for example, its models rarely use turbocharged engines and dual-clutch transmissions, most of which are naturally aspirated engines and CVT transmissions. Without making new attempts, it is naturally not easy to fail. The second is the low configuration, the less the configuration can not only reduce the cost of car manufacturing, but also reduce the failure rate, for example, without equipped with electric seats can eliminate the abnormal noise of electric adjustment, not equipped with a voice system, you can avoid the slowness of speech recognition, caton and so on. Rather than saying that FAW Toyota has stable quality, it is better to say that FAW Toyota is old-fashioned and has a low configuration.
Frequent recalls due to major technical issues
As a car company with a "stable quality" label, FAW Toyota's models are frequently recalled due to major quality problems. For example, FAW Toyota recalled more than 100,000 Asian Dragons because of problems with its engine exhaust gas recirculation valves, which made it easy for vehicles to suddenly stall at low speeds. Driving a car that suddenly stalls is tantamount to joking about your own life and that of your family. For example, when walking on the downhill section of the highway, the vehicle suddenly turns off, which means that the steering power disappears, the brakes suddenly stop working, and there is no brake on the downhill section, and the consequences are unimaginable.
Corolla, who is the sales director of FAW Toyota, recalled 190,000 vehicles because of the high-pressure fuel pump problem, which led to the risk of oil leakage and even fire. A car company, frequently appearing major quality problems, but still constantly promoting their "quality stability" label, is this not a routine?
There is still room for improvement in the quality of service
In addition to the many shortcomings in quality, FAW Toyota's service attitude towards domestic automobile consumers is not friendly. Open a forum of RAV4, and the riders complain about not only a variety of quality problems, but also a variety of service attitude problems.
On the car quality website, there are also many complaints about sales and after-sales problems.
Unreliable vehicle quality, irresponsible service quality, when more and more consumers see the truth, will they still choose to believe in such a brand?
To this day, many consumers buy a car, there is still a kind of inertia thinking, Toyota car is good, stable, but Toyota car will also suddenly turn off, there is also the possibility of spontaneous combustion. In fact, after the rapid development of the automobile industry in these years, there have been more and more automobile brands with excellent quality, comprehensive configuration, and hard-core safety technology. When consumers choose models, they may wish to go out of their inherent thinking and find models that are truly suitable for themselves and are inexpensive.