In the context of the promotion and popularization of garbage classification in many cities in the mainland, coupled with people's strong pursuit of health and convenient life, kitchen waste processors have attracted attention as people's new favorite kitchens. According to the online monitoring data of AOwei Cloud Network (AVC), from January to December 2021, the online retail volume of the garbage processor industry was 222,000 units, and the retail sales were 490 million.
Judging from the online market performance in 2021, the top five head brands of Baker Bass, Aishiyi, Fudan Shenhua, Haier and Weistrum have a retail volume concentration of more than 65% and a retail sales concentration of more than 70%. Industry insiders said that the kitchen waste disposer will become a new outlet in the kitchen appliance market after the steaming box and dishwasher.
In addition, it is worth noting that a large number of integrated home appliances, kitchen appliances, and bathroom brands, such as Vantage, Shuaikang, Haier, Kohler, Jiumu, Whirlpool, etc., have also entered the market rapidly in recent years, and have seized the market with the endorsement of the original brands and channels.
Overall, the kitchen waste processor is still in its infancy, and factors such as low consumer awareness of products, after-sales installation services to be improved, and low implementation rate of national standards have also brought certain constraints.
According to public data, the current market penetration rate of kitchen waste processors in mainland China is still less than 1%, while Europe, the United States, etc. have reached a penetration rate of more than 70%, which also means that there is still a lot of room for development of kitchen waste processors at this stage.
Aowei Cloud Network predicts that according to the penetration rate of 10% in 10 years, the market capacity of China's kitchen waste processors will be close to 28 million units in 2030; Based on the average price of 2,000 yuan, the sales of the entire industry will exceed 56 billion yuan by 2030.
Producer: Sohu Focus Home
Image source: Haier official website, Aowei Cloud Network