At present, the garbage processor market is small, but with the policy to promote the market, coupled with the epidemic to promote people's attention to healthy green life and quality of living, and the rise of post-90s consumer groups brought about by the "lazy economy", these will bring long-term benefits to the kitchen waste processor industry. According to the online monitoring data of AOwei Cloud Network (AVC), from January to December 2021, the online retail sales volume of the waste processor industry was 222,000 units, and the retail sales were 490 million.
Judging from the development experience of the US garbage processor market, the mainland garbage disposal will also rely on word of mouth for fission. However, the garbage disposer industry is also facing many problems such as low consumer awareness and the lack of relevant national standards and industry standards to be solved. In addition, there are two major difficulties in the current garbage processor market: First, the installation problem, the mainland pipeline is not standardized, and it needs to be adapted by one household; Second, the problem of after-sales service is difficult to deal with.
First, the competition is gradually intensifying, but the head enterprise is the only one
At present, the garbage processor market entering the brand mainly includes vertical professional category, kitchen appliances, home appliance comprehensive class, etc., of which the vertical professional representative brands are Baker Bass, Aishiyi and so on. According to the online monitoring data of AOWEI Cloud Network (AVC), from January to December 2021, Baker Bass performed steadily and ranked first with an absolute advantage, with a retail volume share of 40.8% and a retail sales share of 36.1%.
Second, the offline home improvement market space is huge, and the integrated cleaning center will become the next outlet
The offline home improvement market space is huge. In the home improvement process, the garbage disposer is often considered last, but there is currently nothing to replace its role; At the same time, the kitchen waste processor will serve as an integrated washing center for the kitchen together with the integrated sink in the future, and together with integrated cooking, integrated food storage, and integrated microclimate, it will constitute the entire integrated kitchen system.
