【CNMO News】With the shipment of 12th generation Intel Core mobile chips, new products in the recent laptop market have been frequent. In addition to veteran laptop manufacturers such as Lenovo, HP, Dell, and Asus, a number of mobile phone brands represented by Huawei, Honor, and Xiaomi have also launched their own laptops in recent years. For mobile phone manufacturers to start to force the field of laptops, Zhang Nan, editor-in-chief of NetEase Digital Channel, gave his own views.
Zhang Nan, editor-in-chief of NetEase Digital Channel
In Zhang Nan's view, in addition to the layout of several brands earlier, most mobile phone manufacturers initially entered the main notebook field, which can be regarded as a helpless move, in the end, it is a word: "volume"! After years of competition, there are only a few big manufacturers left in the mobile phone field, and in order to further survive and reduce business risks, these brands that have successfully broken through in the mobile phone circle have begun to develop towards diversification. From small mobile phone accessories to refrigerator color TVs, they have become the direction of the layout of mobile phone manufacturers, which naturally includes the field of laptops.
Huawei MateBook X Pro
In addition to expanding outward to seek more development opportunities, Zhang Nan believes that there is another key reason for mobile phone manufacturers to enter the main laptop market, that is, to open up the ecology. There are apple's unique ecological closed-loop successful cases in front of them, and domestic manufacturers have no reason to learn. In addition, manufacturers have found that the competition between them for many years has long made the intelligent layout perfect, and the timing of ecological integration is also approaching maturity, so Huawei, Xiaomi, Glory, etc. have created their own ecology, and the strategic positioning of the current notebook in the eyes of mobile phone manufacturers is: to make up for the productivity capabilities that mobile phones cannot do at this stage, so as to first make the office and education systems in the entire ecosystem achieve a closed loop.
In addition, there is also a point that mobile phone manufacturers can see the development opportunities that can bring about in the field of incoming laptops, that is, the current laptop market generally lacks innovation power. Due to the early start, the laptop field has formed a phenomenon of several giants, the giant does not have to exert too much effort to obtain a good income, and the mobile phone field and the laptop field have similarities in many aspects, for mobile phone manufacturers to make laptop is not a difficult thing, and with the advantages of the manufacturing process, the production of laptop in the appearance and process is better than the traditional laptop brand.
So do traditional laptop manufacturers have no advantage in the face of new entrants? Zhang Nan thought that this was not the case. As a newcomer who has just entered the game, mobile phone manufacturers still have a big gap from traditional laptop manufacturers with years of technical accumulation in terms of hardware integration capabilities, motherboard inlays, wiring design strength, as well as internal security structures, supporting drivers and functional software research and development, which also makes consumers in the notebook field trust in veteran PC manufacturers higher than mobile phone brands.
Lenovo Savior R9000P
In addition, the mobile phone brand entry notebook market is almost all distributed in the office and entertainment segments that are conducive to promoting the ecology, so it will not be as complete as the traditional laptop companies in terms of types. In Zhang Nan's view, due to the influence of Microsoft, manufacturers in the software space is also very limited, as long as they follow the "volume", or choose to cooperate with mobile phone brands for change, will not continue to squeeze out the living space. You should know that for mobile phone manufacturers, notebook products are only "mobile phone accessories" in their bones, after all, the main battlefield has never been here.