For the Brand of PoleStar, consumers familiar with it may only know that it is a high-performance sub-brand of Volvo, but if you talk about a certain model, many users may not be able to answer the same. In fact, in recent years, Polar star has made many achievements in the transformation of new energy, and Pole Star 2 is a very "people-friendly representative work" of the brand. A well-known overseas media once commented on Polar Star 2: "One of the most complete electric cars money can buy. Superb build quality, and decent to drive "" – "The most completed electric car of its price, with excellent texture and excellent handling. "So, what kind of new energy model is Polar Star 2?" In this article, I will lead you into the world of Polestar 2 from a design perspective.
Thomas Lngenlath, Global CEO and Chief Design Officer of Polestar
Before I start interpreting the design of the Polestar 2, I would like to introduce the designer of the Polestar 2, Thomas Ingenlath, who officially joined Volvo Cars in 2012, served as the vice president of Volvo Design, and is currently the global CEO and chief design officer of Polestar, and as the CEO of the designer background, he highly admires the minimalist design aesthetic. Therefore, after understanding the background of the designer, we can also understand the design concept of Polar Star 2 very well below.
Polar Star 2 not only focuses on minimalist aesthetics in the exterior part, but also follows the concept of environmental protection, low carbon and sustainable development, including the use of new environmentally friendly materials and new design processes. Of course, minimalism does not mean that Polar Star 2 is a non-luxurious, not outstanding model, on the contrary, Pole Star 2 in maintaining differentiation at the same time, in the design and how to create luxury have their own understanding, and compared with the current variety of new energy models, Pole Star 2 can still successfully out of the siege. Below, let's interpret Polar Star 2 together.
Since its delivery in 2020, Polarstar 2 has gained a good reputation in the global market, especially in the European market, with monthly sales of more than 1,000 units, favored by European users; in addition, Polarstar 2 has also won the "COTY Norway Car of the Year", "GCOTY German Luxury Car of the Year", "German Golden Steering Wheel Award", "CCOY China Environmental Car of the Year" and "Red Dot Award" in the Product Design Category 'Best Design Award'" and a series of awards.
Exterior design: the main minimalist but attention to detail
Front face, Polar Star 2 upholds the Nordic style minimalist design aesthetics, the middle net is composed of a piece of black square grille, surrounded by a large number of polylines for embellishment, the official name of this set of front faces is SmartZone, and compared with other pure electric models at the same price, the iconic front face of PoleStar 2 is more futuristic, which undoubtedly reflects Thomas Ingenlath's ability in design.
Polar Star 2 also uses the classic "Quake" headlights, highlighting its inseparable relationship with Volvo, and the effect after lighting is also very attractive. It is worth mentioning that Polar Star 2 also supports optional matrix LED headlights, and the practicality and appearance of the headlights will also usher in a significant improvement.
In addition, the PoleStar 2 also adopts the same color of the star badge as the body, and adopts a matte color treatment, and this design is not ostentatious, but also can highlight the texture very well.
On the side of the body, the most impressive thing about the Polar Star 2 is the design of the tail, which is similar to the crossover design and also makes the Pole Star 2 successfully attract my attention; at the same time, the Pole Star 2 has blackened the A, B and C pillars of the vehicle, and the sporty atmosphere of the entire body side has been greatly improved.
Among the production models in the same price range, there are only a few models with bezel-less exterior mirrors, and this design can reduce the volume of traditional rearview mirrors by about 30%, improving the driver's field of vision while providing better aerodynamic performance and a more elegant visual experience.
Tire part, Polar Star 2 series is equipped with 245/45 R19 tires, and users only need to add 900 yuan can be upgraded to 20-inch rim, of which the real-time model uses a double four-spoke 20-inch rim, the shape is very attractive, and the tire brand comes from the German horse brand.
Tail, Polar Star 2 also follows the minimalist design aesthetics, this way of subtraction in the design is also a major trend nowadays, and the highlights of the Tail of Polar Star 2 are concentrated on the through-type tail light group, Pole Star gave it the name of "Adaptive rear lighting", not only the style is very sunny, it has 288 super LED light sources, which can gradually enter and exit when Pole Star 2 is unlocked and locked, showing welcome and farewell light effects; in addition, in the process of driving, Polar star 2 can also automatically adjust the brightness of the taillights according to the braking force and the brightness and darkness of the environment, which is highly intelligent.
Interior design: Focus on environmental protection and think about the relationship between man and nature
Compared to the exterior, the interior of the PoleStar 2 is more elaborate. As can be seen from the figure, the interior of Polar Star 2 has no redundant and complex lines, the tone and touch are biased towards purity and simplicity, and from design to material, every part of its interior follows the concept of environmental protection, but, as mentioned earlier, this does not mean that the interior of Pole Star 2 is not luxurious enough, on the contrary, for European consumers, this low-key, simple and exquisite design, and the taste highlighted by the superior process just caters to their preferences.
Many users understand luxury as Nappa and Alcantara, but in fact, such an idea is very one-sided, because in the author's opinion, luxury must also be human-oriented. In fact, pole star 2 in the center console and the inside of the door panel a large number of recyclable environmental protection materials, its air conditioning outlet used next to the fabric fiber is made of 100% recyclable PET polyester resin plastic bottle, so even if it is a new car, pole star 2 interior is not at all odorless, dirty resistance but also easy to clean care. In a way, it's also a luxury.
Polestar 2 uses a leather steering wheel with a delicate feel, while adding metal trims to the multi-functional buttons on both sides to enhance the fashion of the interior.
The UI interface of the 12.3-inch full LCD meter is also very clear and easy to understand, including the real-time power of the vehicle, mileage, speed and gear information are displayed here.
Although the interior of the PoleStar 2 is simple but not simple, this 11.15-inch central control screen is standard for the entire series, and the large screen integrates many functions, including AutoNavi map, driver assistance system, driving mode selection and real-time vehicle information can be controlled here.
The area under the center console is very simple, there is no dense button appearing, and the PoleStar 2 adopts a very personalized gear handle design, which uses a hollowing treatment in the middle, and adds black piano paint, which is very flattering in style, and the official named it hollow six-ring gear lever.
In terms of seats, Polar star 2 uses a high-tech composite material, named Weave Tech, it is a sporty, waterproof, dustproof environmental protection material, and the advantages of this material are also many, such as no odor, not easy to absorb the taste, a long ride will not collapse, long-term exposure will not be particularly absorbing heat; in addition, for pure electric models, it also has an advantage is to reduce weight, this material can reduce weight by about 7.5 kg compared to leather seats, which is of great help to improve the vehicle endurance.
The rear seats of the Polestar 2 also use the same material seats, and the Polestar 2 series is equipped with rear seat heating as standard to improve the comfort of the rear passengers.
It is worth mentioning that Polestar 2 is also equipped with CZIS active cockpit pre-purification system as standard, when the user unlocks the vehicle remotely, Polar star 2 can automatically open the ventilation cycle, reduce the exhaust gas accumulated when the vehicle is parked, and create a refreshing and comfortable cockpit environment; in addition, the IAQS in-vehicle air quality control system equipped with Polestar 2 is currently the most efficient in-vehicle air quality control system, which can filter 95% of PM2.5 particles and 99% of PM10 particles, as well as dust, pollen, hydrocarbons, Pollutants such as nitrogen oxides and ozone.
Polar Star Space: Elegant Nordic Art Gallery
After talking about the product, we will then look at Polarstar Space, the experience store in the picture is located in the Center of Jing'an Kerry in Shanghai, Polar Space, which is the first store opened by polestar brand in China, officially opened on October 17, 2019, and according to the plan of polestar brand, Polestar will also open 20 pole star spaces in China, and cover 17 major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Xi'an and so on.
Unlike other brands' experience stores, Polar Star Space embodies simplicity and elegance to the extreme. A large suspended screen on the wall plays the production and manufacture of each Polar Star, while the cabinet opened by pressing has a ritualistic sense of optional color plates. High-performance components are lined up in storage cabinets, showing people their powerful product strength. The large display on the table can also choose the color of the vehicle configuration according to your preference, etc., which will infinitely enlarge the user's sense of participation.
It is worth mentioning that PoleStar Space adopts the integration of online direct sales and offline experience, the price is unified and transparent, allowing users to enjoy worry-free car purchase services, while Pole Star Space is an innovative retail space that integrates brand display, product tasting, digital interaction, worry-free car purchase and other functions, bringing users a pure, pioneering and high-performance electric vehicle experience.
Editor's comments: Combined with the text, in addition to being a high-performance pure electric model, Polar Star 2 also hopes to change the user's life through its design concept and thinking about the future mode of travel, of which sustainable use and environmental protection will be the main theme. Back to the product itself, Polar Star 2 adheres to the Nordic minimalist aesthetics in design, and implements the concept of low-carbon environmental protection in materials, and every detail of its interior highlights a sustainable, environmentally friendly and low-carbon design method, and even to the "Polar Star Space", the brand side adheres to the strategy of sustainable development. So from this point of view, as a firm embracer of the changes in the era of intelligence and electrification, the PoleStar brand will undoubtedly be an indispensable participant in the future of electric vehicles, or even a promoter!