The picture shows the smart bed of Shuford, a brand of Qisheng Technology. China News
According to the "China News" newspaper, on February 20, the Beijing Winter Olympics came to a successful conclusion. The "feast" of the Winter Olympics for more than half a month not only allows the Chinese people to enjoy the wonderful performances of ice and snow athletes from all over the world at their doorstep, but also allows a series of "China's intelligent" Winter Olympic "same" products to successfully "go out of the circle" with the help of the Olympic stage.
From the intelligent electric bed that "massages" to the service robot that "makes tea", from the sports equipment with full of scientific and technological content to the ice pier that everyone loves... Many of these "net red" products that are on the hot search come from Chinese private enterprises. One after another, the "same model" of the Winter Olympics that led the trend of the times witnessed the "wisdom" and "speed" of Chinese private enterprises.
The picture shows Gu Ailing wearing ANTA custom sportswear during the competition. China News Service
Smart bed "out of the circle" service "digital sleep"
At the beginning of the Beijing Winter Olympics, the video posted by American athlete SummerBridge on social media Tiktok made the smart bed in the Winter Olympic Village "fire". In the video, she can easily lift or lower the head of the bed and the foot of the bed by simply pressing the remote control, and experience a comfortable sleep in "zero gravity" mode. This massage bed was frantically "sucking powder" in the Winter Olympic Village, and even some foreign athletes "moved" the same model back home. Netizens shouted: "There is no pressure that a smart bed cannot solve!" ”
Supplying more than 6,000 smart beds for the Winter Olympics is a private enterprise in Jiaxing, Zhejiang Province, Qisheng Technology. For Tang Guohai, chairman of Qisheng Technology, smart home technology "Winter Olympics out of the circle" is both a "windfall" and a "reasonable".
"We're happy to win the hearts of the athletes." Tang Guohai said, "This product has considerable scientific and technological content, in line with the theme of the Winter Olympics and Green Winter Olympics of Science and Technology." It can provide optimal support for the human spine under different use scenarios and can disperse body pressure. Its sleep aid and excellent sleep function allow athletes to feel physically and mentally comfortable after intense training and competition. ”
Tang Guohai recalled that in 2019, the company contacted the Beijing Winter Olympics Organizing Committee after many contacts and entered the supplier inspection procedure. In 2020, at the beginning of the new crown pneumonia epidemic, the company repeatedly communicated with the Winter Olympic Organizing Committee through online means. After that, after multi-dimensional and rigorous field investigation tests, it was finally selected.
The smart bed "walked" into the Winter Olympics, which was the first time ever, creating a precedent for large-scale sports events at home and abroad. Tang Guohai said, "The road to the Winter Olympics has gone very smoothly. This is not only the innovation and boldness of the Beijing Winter Olympics Organizing Committee, but also the affirmation and recognition of 'China's intelligent manufacturing'. ”
The success of the Winter Olympics has undoubtedly injected a shot in the arm for the development of the enterprise. How hot is this smart bed today? Recent data show that Qisheng Technology's brands Sophie Lil and Schuford are selling hot online and offline, with sales increasing by 440% year-on-year, and the "spillover benefits" of the Winter Olympics are highlighted. The reporter visited the Schuford physical store in Beijing's SKP, and the clerk revealed that since December last year, there has been an endless stream of customers who have come to experience smart beds.
Tang Guohai said that in response to the soaring consumer demand after the product "became popular", Qisheng Technology is currently in a intensive effort to "dispatch troops", and through cooperation in the field of smart home, hope to let more ordinary people understand smart beds and enjoy smart beds. The company will focus on the theme of "sleep digital service" to develop more high-tech products to serve the health of the Chinese people.
"In the past ten years, Qisheng Technology has achieved a breakthrough from 0 to 1, and the domestic smart bed industry has also experienced a process from scratch; and what supports us all the way is the word 'stick to'." Tang Guohai said. It is understood that the annual research and development expenses of Qisheng Technology account for 4.5% to 5% of the company's revenue, and the annual research and development investment in recent years has exceeded 100 million yuan.
Anta's first ice and snow experience store's Winter Olympics "same style" sportswear. China News
The Chinese team down jacket hot selling Gu Ailing "Golden Dragon Robe" fabric is advanced
The Winter Olympics have stimulated people's enthusiasm for ice and snow sports, not only snowboards, ski protectors and other sports equipment are hot, but also the "same" sportswear full of Chinese characteristics on the field has also attracted great attention from consumers.
Alibaba recently released the "Year of the Tiger Spring Festival Consumption Trend Report" shows that Chinese netizens opened while watching the Winter Olympics live broadcast, while buying the "same model" model, "Winter Olympics Opening Ceremony Chinese Team Down Jacket" on Taobao hot search, well-known private enterprise Anta Tmall official flagship store down jacket, sweatshirt sales increased significantly compared with last week, of which the Winter Olympics national flag coat, Gu Ailing the same sweatshirt and so on are particularly popular.
When you come to an ANTA First Body Ice and Snow Experience Store, the first thing that catches your eye is the Winter Olympic flag jacket and down jacket. The clerk said, "As soon as a person enters the store, they ask 'is there a Winter Olympic model?'" Now the 'Anta Beijing 2022 Winter Olympics Special Limited Edition Gift Box' has been sold out, including a set of champion dragon suits and a pair of championship shoes, limited to 2022 sets. The Winter Olympics with the flag logo also sell particularly well. ”
Why do you like the "same model" of the Winter Olympics? "Good quality, good fabric, commemorative significance." A consumer who is trying on a Winter Olympic jacket admits. The sportswear he tried on, and Gu Ailing's "Golden Dragon Robe" is the same fabric - known as the "cloth of the century" GORE-TEX fabric, with waterproof, breathable and windproof functions, breaking through the shortcomings of the general waterproof ski wear is not breathable, suitable for outdoor sports.
Sports equipment, function first. Located in the middle of the industrial chain, Jia Linjie, a private enterprise focusing on the field of functional fabrics for outdoor sports, signed a supply agreement with ANTA to become a supplier of uniform fabrics for the Winter Olympic Games, and also provided warm knitted fabrics for the Sleeve Of the International Olympic Organizing Committee, the Chinese delegation and the National Captain's Sleeve.
"After testing, the warmth of the fleece fabric we provided for the Winter Olympics is 30%-50% higher than that of similar products, and it also has the characteristics of anti-pilling, anti-static, light and thin breathable, and high elasticity, so that the wearer feels more comfortable." The Company will continue to focus on the related sports industry and derivative industries. Jia Linjie introduced.
Small and medium-sized enterprises participate in the Olympic "ecosystem" to share the "big IP" dividend
How has the Beijing Winter Olympics boosted the national economy?
Wang Xiaoyi, a professor at the School of Management of Zhejiang University, believes that the so-called "Olympic economy" in the past was more due to the public's attention to the Olympic Games, driving the tourism fever in the host areas of the Olympic Games, and usually did not extend to other economic fields. Under the new crown epidemic, the economic pulling effect of hosting the Olympic Games on the host country has been greatly affected. For example, the 2021 Tokyo Olympics will have almost no economic source of income, which poses a problem for the sustainable development of the Olympic Games. However, the Beijing Winter Olympics have taken a unique path and gone out of the new road of seeking development through the development and promotion of peripheral products, so that a series of products such as "the same" smart bed have become "net red", and the private enterprises behind a number of "net red" products have taken advantage of the trend.
In Wang Xiaoyi's view, the reason why the Beijing Winter Olympics can trigger a consumption boom is manifold. First of all, under the vigorous promotion of the relevant departments of the state, the people's consumption behavior is more rational and mature, and the consumption capacity that was basically overdrawn during the "Double Eleven" period in previous years was extended to the Spring Festival this year, coupled with the fact that many people affected by the epidemic "local New Year", the accumulated consumer demand was released during the Winter Olympics. Second, the threshold for companies to participate in the Winter Olympics has become lower. The Beijing Winter Olympics will allow more small and medium-sized enterprises to participate in the "ecosystem" of the Olympic Games and share the dividends of the "big IP" of the Olympic Games. Third, new communication and e-commerce channels have further brought businesses and consumers closer to the Olympic Games.
Behind the "out of the circle" of a variety of Winter Olympic products is the increasing optimization of the mainland business environment and the rational maturity of consumer groups. "Nowadays, Chinese consumers no longer blindly believe in foreign brands and concepts, and more and more support and encourage products with innovative spirit and deep needs to meet the deep needs of users, which have ultimately contributed to the revival of the 'national tide' of consumption." Wang Xiaoyi said.
How should SMEs take advantage of the business opportunities brought by a major sporting event like the Winter Olympics?
Wang Xiaoyi believes that enterprises should first actively change their business ideas and look at long-term and advance layout. "A big theme like the Winter Olympics, if you temporarily go to 'rub hot spots' there is no chance. The research and development and innovation of enterprise products should be aimed at the people's pursuit of a better life, and cannot continue to do low-end and imitative products. In addition, enterprises should also make good use of digital management tools to achieve transformation and upgrading from product development, production to marketing and sales circulation by realizing efficient and better communication and interaction with users and the whole society, and ultimately achieve high-quality development."
The Beijing Winter Olympics are like a catalyst, and the "Winter Olympic elements" have become the traffic code. "Overall, the epidemic is slowing down and consumer confidence is recovering." Wang Xiaoyi said, "In the context of the general trend, we look forward to the growth and transformation of Chinese private enterprises and Chinese brands. (End)