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When Generation Z chases ancient poems on the Internet, what exactly are they chasing?

When Generation Z chases ancient poems on the Internet, what exactly are they chasing?

From the quiet picture of "Spring River Flower Moon Night" in "Spring River Flower Moon Night", "Where the Spring River has no moon", talking about life philosophies such as "everyone's life is a short process, people and the world are related" - opening ancient poetry classes on the Internet platform, so that Professor Luo Yuming of the Department of Chinese of Fudan University successfully "broke the circle", netizens even sighed: "Misunderstanding the language for many years, the language is such a charming existence." ”

For some time, many scholars have been talking about ancient poetry on the Internet, and a large number of Z generations have been fans. Professor Luo Yuming's poetry class video on the B station launched in January this year has received 500,000 hits, Nankai University Professor Ye Jiaying's "The Beauty of Chinese Poetry" series of videos has more than 5,000 bullet screen evaluations; open Douyin, Central China Normal University Professor Dai Jianye's video about Li Bai has also received more than 1.83 million likes, Beijing Normal University Professor Kang Zhen's lecture video, there are more than 3,500 messages alone...

Industry insiders believe that the reason why famous teachers choose to teach ancient poetry on the online platform is partly because the style of the online platform and the temperament of Generation Z are quite consistent, and the original difficult and even slightly distant poetic mood can be transmitted to the audience through dynamic pictures; on the other hand, teachers find a vocal channel that breaks the traditional teacher-student relationship outside the three-foot podium of the school, and combines their life wisdom and understanding of poetry into one. But at the same time, topics such as "whether Generation Z relies too much on the Internet to absorb classical literature and traditional culture", "whether they can draw the essence from the vast ocean of fragmented information", "how to better disseminate traditional culture through short videos" and other topics have aroused people's deep thinking. When Gen Z listens to ancient poems on the Internet, what exactly are they listening to?

In addition to poetry, feelings and life philosophy can resonate with netizens

What is the difference between listening to ancient poems on the Internet and listening to them in class? Poetry leaps to the eye.

With the melodious "Fishing Boat Singing Evening", the imagery in classical poetry is presented with the unfolding of landscape paintings. This is the opening scene of Ye Jiaying's poetry lecture. The natural advantage of the video makes the charm of classical literature more intuitive. As far as the content itself is concerned, Generation Z learns ancient poetry courses through online videos, and what they want to listen to is not only the interpretation of ancient poems by famous artists, but also the in-depth analysis of feelings and life philosophies.

When Generation Z chases ancient poems on the Internet, what exactly are they chasing?

For example, "The tide of the Spring River is connected to the sea level, and the bright moon on the sea is born together" comes from the Tang Dynasty poet Zhang Ruoxuan's "Spring River Flower Moon Night". In many people's cognition, it outlines the poet's sighing and sad emotions against the moon in the sky; but in Luo Yuming's online course, it rises to the sentiment and philosophy of life that "people have endless feelings in the face of the great universe". People have found that compared with the simple popularization of classical literature knowledge, the lecturer's perception based on decades of time can resonate with the majority of netizens.

For another example, "Jiangnan Feng Li Gui Year" is the work of Du Fu, a great poet of the Tang Dynasty. After the Anshi Rebellion, Du Fu wandered to the Hunan region and reunited with the exiled court singer Li Guinian, recalling the frequent meetings and listening to songs in the mansions of King Qi and Cui Jiu, and could not help but write this poem with emotion. People often use it to describe the chaos of the world, the rise and fall of the years, and the gathering and dispersion of human feelings, but the "literary talent" Gao Shengyuan gave a more unique understanding - Du Fu saw Li Guinian and also saw himself in his youth. This "reunion" is not only the reunion of Du Fu and Li Guinian, the reunion of Du Fu and the Sheng Tang Dynasty, but also the reunion of Du Fu and himself. Tang Dynasty poet Cui Hu's "Title Capital City Nanzhuang" in the "face does not know where to go, peach blossoms still smile spring breeze", mostly used to describe the loss of beautiful things, Goldman Sachs Yuan saw "the accident of life" from it. After listening to his elaboration, netizens shouted: "Poetry gives us an ability to express sadness, love and beauty." ”

Some people wander in the new world of knowledge, while others are lost in the illusion of learning

With the popularity of the Internet, online learning has become a trend. Taking Station B as an example, in the past year, the scale of creators in the knowledge area has increased by 92%, with more than 183 million users learning here; in the PUGV (professional user creation video) of Station B, pan-knowledge content has reached 49%, and netizens affectionately call it "a university without walls". According to the Report on the Douyin Platform released at the end of last year, the playback of pan-knowledge content has accounted for 20% of the total playback of the platform, and the content covers six categories: life skills, popular science, humanities and arts, education, sports, and the workplace. In the second half of last year, Kuaishou also launched a pan-knowledge live broadcast program "New Knowledge And Understanding Society" and "Kuaishou New Knowledge Broadcast", which had more than 1,000 knowledge anchors participating, and the number of live broadcasts reached 10,000 in 3 months.

When Generation Z chases ancient poems on the Internet, what exactly are they chasing?

The fact that famous artists explain ancient poetry on video websites has sparked a large number of people, especially Gen Z, in classical literature, which is a good thing, but the worry also comes: how to learn online how to go deeper and more realistic. Take the interpretation of the video website for "Spring River Flower Moon Night" as an example, this song was once called "poetry in poetry, peak in the peak" of the masterpiece, with the interpretation of famous artists, netizens seem to see the beautiful spring river moon night map, but also feel the parting emotions of the wandering woman. However, the ten-minute explanation cannot include the structure of the poem and the classic famous sentences often used by later generations; the explanatory video on Douyin for Li Bai's "Yellow Crane Tower Sends Meng Haoran to the Guangling Tomb" is only a few minutes, only staying in the parting picture of the two dashing poets described in the poem, and does not involve a deeper level - the connection between Li Bai and Meng Haoran and a prosperous era, a prosperous season, a prosperous area, Li Bai's ambition and yearning, etc. - if you do not read it repeatedly, If you delve deeper into the system, then the interpretation of the poem is only superficial.

When Generation Z chases ancient poems on the Internet, what exactly are they chasing?

With the help of the Internet, some people wander in the new world of knowledge, and some people get lost in the illusion of learning. Experts remind: If Generation Z relies too much on the Internet to absorb classical literature and traditional culture, it is easy to be blinded by fragmented information and ignore the extraction of essence. The master leads the door, and the practice is constantly iterated in the personal-teaching scene, but the essence of teaching and learning has not changed.

Author: Wang Licheng

Editor: Guo Chaohao

Editor-in-Charge: Shao Ling

*Wenhui exclusive manuscript, please indicate the source when reprinting.

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