Last week, the internationally renowned game giant Capcom launched a mysterious countdown that attracted the attention of many players. Everyone has speculated whether this is a new project of the "Resident Evil" series or a preview before the official announcement of "Reverse Judgement 7".
With the countdown to zero, Capcom recently officially unveiled the mystery - "Street Fighter 6". As a classic game IP that has existed for 35 years, Street Fighter 6 is a fighting game that has extraordinary significance for many players. It's just that when they saw the new LOGO of this new work, netizens really had some Bengbu stuck.
The black and white color scheme is the main tone, and the "SF" displayed in the LOGO means the abbreviation of STREET FIGHTER Street Fighter, and the Arabic numeral 6 is added next to it, telling everyone that this is the sixth work.
The first impression given by this LOGO is that it is simple and direct to some excessive; But the simplicity is enough, in today's era of respecting the image and IP significance, the LOGO of "Street Fighter 6" was subsequently pulled out by netizens from the Adobe material library.
Adobe Stock library is Adobe to provide the majority of users to browse and choose their own needs of the image. By paying a sum of money, users can get permanent access to the image. Netizens found in the material library that one of the pictures was almost exactly the same as the LOGO of "Street Fighter 6", and the price of the picture was only $79.9.
"International manufacturers also use pictures from the material library" suddenly triggered the topic. As the discussion among netizens grew louder, some people found the same type of LOGO, which is the well-known domestic express delivery brand SF, and the retailer of communication equipment such as computers and mobile phones in Taiwan Province of China.
The simple source and inexpensive price seem to be the biggest reason why the Street Fighter 6 logo collides with other brand logos.
Of course, asking a professional designer to design a LOGO does not mean that it can completely avoid the slot point, and the discussion caused by Xiaomi's replacement of the LOGO last year can be much larger than it is now. In order to welcome the next decade, Xiaomi invited the international top design master Hara Kenya to make a new LOGO. But in the eyes of ordinary people, the final product is only polished to round the four corners.
However, such a new LOGO that does not seem to have changed much, Xiaomi has paid 2 million yuan for it. Master Hara also expressed his design concept later:
The new LOGO adopts a new "ultra-ellipse" contour design, which is no longer limited to one corner of the picture, so as to achieve the best dynamic balance of vision. At the same time, the Motion Logo design has been added, which appears in a floating posture, just like there is life, and the dynamics are different in different environments. ”
The meaning represented by the LOGO is not visible to others, but "designed by Kenya Hara" itself has provided an aura for the LOGO, and the style has become a secondary part.
Spending a lot of money to carefully design and take materials from the material library are two different ways for big manufacturers to choose logos. Whichever one is recognized, everyone will see the benevolent and the wise will see the wise. It is worth mentioning that the LOGO used by Street Fighters in the past is mainly gold and red, and the possibility of the tentative version of "SF6" mentioned above is not excluded.
So what do you think about this?