As one of the sponsors of the Winter Olympics, ANTA has two highlight moments, the first is that the national team appeared in an ANTA down jacket at the opening ceremony; the second is that the spokesperson Gu Ailing won the gold medal.
ANTA began to upgrade its Olympic strategy after signing a contract with the Chinese Olympic Committee in 2009. Through the bidding, ANTA obtained the right to sponsor the national team's clothing for the Olympic Games, and the appearance and award dresses, and even the official dresses were included. In 19 years, Gu Ailing signed a contract at the beginning of naturalization, and this vision is really good.
Gu Ailing is now really the gold-sucking queen, the existence of the top stream. Like the Red Flag sedan also followed the trend of a wave of advertising, to give the champion a car, but she should not go to get it. There are also many double gold kings in the Summer Olympics, but most athletes will not take their cars home, especially athletes who are already very famous and do not lack cars. Winter Olympics 9 gold, there are 14 champions, Gu Ailing should be the richest of them, and she herself has a car endorsement, her mother, grandma is not short of cars, it is estimated that there is no idea of collar. Anyway, the red flag + Olympic champion this wave of marketing is good.
So why can Anta spokesperson Gu Ailing wear Li Ning's clothes and take photos with Li Ning? Anta is a sponsor of the national team, Gu Ailing must wear ANTA when playing, and li Ning can be worn in ordinary life. However, the photo of the two caused controversy, because some people said that Gu Ailing and senior Li Ning hooked up with each other when they took a photo, which was a bit rude. Some people say that Gu Ailing is as free by nature as a Westerner, and is very cute and informal.
Gu Ailing's hand on Li Ning's shoulder should be lowered and instead put his hands around one arm. Gu Ailing, who has been living in the United States for many years, should also learn the basic etiquette and habits of China, which is perfect. There are also rules for dealing with people in the world, etc., which need to be understood, otherwise if you are not careful, you will "break into trouble". Some worried netizens said that Gu Ailing's basic rules and etiquette should still be exquisite.
I think that no matter what, as long as Li Ning doesn't mind, it doesn't matter. What do you think?
In addition, anta has now greatly increased its popularity with sponsorship at the Olympic Games, and its market value has far exceeded that of Li Ning. From 2009 to 2016, ANTA's revenue rose from 4 billion to 13.3 billion in 7 years, an increase of more than 2 times. After the sponsorship appearance at the Winter Olympics, ANTA will definitely continue to grow, and it is very likely that it will compete with Nike for the first position in the future.
ANTA and Li Ning are both the light of domestic goods, well-known brands, from design to quality are good. This time it was the result of Anta's bidding. From the perspective of consumers, I think that ANTA products, including clothing, shoes and hats, are more beautiful and lively, full of fashion and youth, and more in line with international trends. As an individual, I prefer ANTA's products, which can represent the Chinese team in the Olympic Games to a certain extent.