The development of the current electric vehicle market is relatively balanced, and each market segment basically has its focus, not only high-end electric vehicles priced at more than 300,000, but also entry-level electric vehicles that can be bought with 80,000 in hand, enriching the choices of the people. What we want to talk about today is the electric car that can be bought with about 80,000, that is, the black cat and white cat created by the Great Wall's sub-brand Euler, and their pricing ranges are 69,800-84,800 and 71,800-88,800, respectively.
In the new energy vehicle market of about 80,000, the market position of Euler black cat and white cat is relatively high, of which Euler black cat was born from Euler R1, which has a relatively long listing time and is not surprising that its influence is high. Euler White Cat has attracted the recognition of a group of consumers with its cute and recognizable appearance, and together with Euler Black Cat, it has built the framework of Euler's original "Cat" series model. Moreover, the product power of Euler black cat and white cat itself is also not bad, so these two cars have gradually become a good choice for consumers in the budget of 80,000, and sales are still good.
According to Euler's official statistics, the cumulative sales of Euler black cats and white cats in 2021 are more than 80,000 units, while the cumulative sales of Euler brands in 2021 are 135,000 units, which is equivalent to about 60% of the total sales of Euler brands. However, in the case of euler black cat and white cat sales are still good, the Euler brand has issued a statement, saying that Euler black cat and white cat will not accept new orders from users in the future. This is a bit surprising: how can a model that sells so well suddenly not be sold?
But in fact, Euler does not sell black cats and white cats for the time being, and it is precisely because the sales of these two models are very high. Euler black cat and white cat now have a relatively large backlog of orders, these are Euler has not yet digested, even if the user can now order black cat and white cat, there is no way to bring them home immediately, maybe it will have to wait for a month, Euler is worried that such a long wait will affect the user experience, so decided not to sell the car for the time being. Of course, in addition to the reasons in this regard, There is another very practical reason why Euler does not let users book new cars, that is, Euler's production capacity cannot keep up. In the global core-free environment, Euler's production efficiency has also decreased, and it takes time to solve the original backlog of orders, so it is natural to postpone the order first.
So, is it that after Euler's black cat and white cat are not sold, we can't buy an electric car with a budget of about 80,000? The answer to this question is obviously no, after all, in the 80,000-priced automobile market, there are still many new energy vehicles, such as Chery Ant, BYD Dolphin, Nezha V, Baojun KiWi EV, Zero Run T03, etc. The sales of these models are not bad overall. In addition, the hard power of the above models is also relatively strong, and they all have their own characteristics.
For example, although the overall pricing range of BYD Dolphin is relatively high, it is the same as Euler White Cat, using a five-door design, the space in the car is relatively large, and consumers who usually need to take several people to travel can consider it. Nezha V uses the structure of the SUV, which is a relatively rare electric SUV at this price point, and has relatively good passing performance. The Baojun KiWi EV uses a rear-drive structure, which is rare in models at the same price point and can also improve handling. Moreover, the size of the Baojun KiWi EV is relatively small, and its turning radius is relatively small, only 4 meters, and it can also turn around in narrow road conditions. As for the endurance, the above models are also close to the performance of Euler black cat and white cat, with a comprehensive endurance of more than 300 kilometers.
That is to say, although Euler black cats and white cats are not sold for the time being, if the people want to buy an electric car of about 80,000 yuan, in fact, there are still more choices, and they will not encounter the situation that there is no car to buy. But we also have to be prepared for euler black cat, white cat will not continue to sell in the future, because in 2022, Euler is ready to launch a number of models such as ballet cats, lightning cats, etc., their positioning will be biased towards the middle and high-end, Euler black cats, white cats are no longer sold, may be the prelude to the transformation of the Euler brand. Do you have a different view of this? Welcome to leave a message to discuss.