Recently, Gu Ailing and Su Yiming won gold and silver at the Shougang Ski Jump, attracting the attention of the world. Just a few days ago, a well-known entrepreneur in the United States called the cooling tower of the steel company in the park a "nuclear reactor" on his social account. You know, this is a project that has been praised by the president of the International Olympic Committee, but now it is so "embarrassing black" that it is sprayed.
The scene of "embarrassing black" is so that there is a "nuclear reactor" on the edge of the Shougang Ski Jump
In fact, the slander of the Winter Olympics by some foreign media has begun since before the start of the Games, not only complaining about China's new crown testing and epidemic prevention requirements, but also questioning the use of "artificial snow" to pollute the environment at the Winter Olympics, also known as the logistics of the Winter Olympics are not in place, and the speculation that the weather is too cold athletes will collapse... "Embarrassing black" Winter Olympics, in addition to "self-hi" Who cares? Not the IOC in short.
At a press conference on February 18, IOC President Bach said the event had been a resounding success. The athletes were very happy and very satisfied, very satisfied with the venues and the Olympic Village and related services, and very satisfied with the level of epidemic prevention shown in the closed loop.
Earlier, IOC President Thomas Bach congratulated CCTV for its contribution to the successful broadcasting of coverage of the Beijing 2022 Winter Olympics. Bach also presented the IOC President's Award to Taiwan Director Shin Hai-hsiung. The trophy, titled "Endless Progress", also symbolizes the continuous breakthrough of the main station, reflecting the pursuit of "faster, higher, stronger - more united" in the broadcast of the Winter Olympic Games.
How will the Beijing Winter Olympics be? Facts have long given the answer: from the praise of foreign athletes to the winter Olympic village, to the "international top" ice pier was snapped up, the grand situation of the winter Olympics for the whole people is the most powerful response to "smear". What did the general station do to cover this Winter Olympics?
The Winter Olympics, from far and near
The excitement of the Winter Olympics began early. Since the countdown to the Winter Olympics 100 days, the special program "Olympics in art", the feature film "The Covenant of Ice and Snow", the youth variety show "Ice and Snow Dream Group", the special documentary "From Beijing to Beijing" and other high-quality programs have been launched, constantly narrowing the distance between the public and the Winter Olympics and ice and snow sports. The countdown to the opening ceremony was 12 hours, and CCTV News New Media launched a live special program "Ice and Snow Festival Ready to Go", which greeted the opening ceremony with netizens through activities such as punching in the ice cube and connecting mysterious guests.
People's Daily praises the documentary "From Beijing to Beijing"
On the evening of Lichun, the opening ceremony of the Beijing Winter Olympic Games arrived as promised, and a "snowflake invitation" was issued to the world, inviting the world to welcome this ice and snow event. More than 200 elite soldiers were dispatched to provide comprehensive support for the opening ceremony. The "water of the Yellow River" surged forward, the five Olympic rings broke through the ice, and virtual snowflakes fell in the middle of the banquet, and every frame of the picture stunned the world.
The Japan Broadcasting Corporation (NHK) introduces the countdown to the opening ceremony of the Beijing Winter Olympics
The British "Guardian" introduced the opening ceremony performance of the Beijing Winter Olympics
Athletes from all over the world at the opening ceremony also "couldn't stand": the French flag bearer "cos Sun Wukong" carried the flag to enter, and the American snowboarder Tessa Maude took out his mobile phone to take a photo and recorded the warm "Welcome to China" of the Winter Olympic volunteers. Even foreign media reporters who reported outside the venue cheered under the fireworks.
(Image from the Internet)
IOC President Bach also spoke highly of the unprecedented viewership data: As of February 10, less than a week after the opening of the Winter Olympics, the CCTV reporting platform of CCTV has more than 500 million viewers.
Seven days after the opening of the Winter Olympics, Chinese viewers have been watching the 2022 Beijing Winter Olympics on TV for 2.05 billion hours. That's 15 percent higher than the combined viewership of the two Winter Olympics in Pyeongchang and 2014 in Sochi.
Playing, is the technology!
On the eve of the opening of the Winter Olympic Games, the first Global Media Innovation Forum hosted by the general station was held, which warmed up for the Winter Olympics of science and technology with the concept of "5G+4K/8K+AI" and filled the audience's expectations. The public signal for the opening ceremony mentioned above is the production of 8K technology, and the entire Winter Olympics is broadcast in 4K.
With the advancement of the event, the mysterious "black technology" of the main station has also surfaced. The "cheetah", which was thanked by the whole network, debuted at a high speed with a video: formerly known as "ultra-high-speed 4K orbital camera", with a speed of up to 90 km / h, with it on the job, can make the Winter Olympic Ice Rink "clean"... CCTV News's popular science and netizen god comments go hand in hand, and the topic heat is repeatedly fermented.
In addition, the 4K/8K ultra-high-definition BROADCAST vehicle wearing the "Chinese Red", the ice cone barrel camera that can "look up" the speed skater, the high-speed rail 5G ultra-high-definition studio with a speed of 350 kilometers per hour, the AI "time slice" technology used by the Shougang big jump, and the CCTV news AI sign language anchor have also received the attention of the whole network, becoming another highlight after the event itself.
Outside the arena, the help of the main station technology to the Winter Olympics can also be seen everywhere. In October last year, CCTV Olympic Channel and its digital platform were launched in Beijing, the world's first 4K ultra-high-definition, 24-hour professional sports channel. In addition, small screen terminals such as CCTV and CCTV sports clients have also been continuously updated and upgraded to enhance the winter Olympics viewing experience. The main station is also promoting the "100 cities and 100 screens" project across the country, and building a new spatial communication matrix with the integration of "8K ultra-high-definition channels + landmark large screens".
On February 18, IOC President Bach said at a press conference that during the Winter Olympics, various technologies have appeared one after another. In particular, he was pleasantly surprised by the various advanced technologies used by the Central Radio and Television Corporation. Bach said that the Winter Olympics have made breakthroughs in many fields, especially broadcasting and communication technology.
Science and technology Winter Olympics, is one of the keywords of this Winter Olympic Games, the main station with 5G + 4K / 8K + AI strategic layout of the science and technology Winter Olympics into practice. In the whole process from the production and broadcast of the main station to the audience viewing, the upgrading and updating of equipment and technology can be seen everywhere in the main station, which not only enriches the viewing experience, but also uses objective data and records to make the question of "whether the competition judgment is fair" self-defeating.
Exciting, more than the tournament?
The Winter Olympics is not only a sports event, but also a window to show China to the world. How to tell the story of the Beijing Winter Olympics? The main station has multiple perspectives and multiple contents, which presents us with excitement outside the event.
After the opening of the Winter Olympics, the "ice pier" and "snow melting" became the "top stream", not only invited by athletes from all over the world to take photos, but also "painstakingly sought" by netizens online and offline. The CCTV news client launched a slow live broadcast, visited the "ice pier" production line on the spot, invited everyone to supervise the production of the ice pier, and also arranged a lottery to "send benefits" to onlookers.
The logistical support of the Winter Olympics is also a hot topic. Whether the logistics support is good or not, some anonymous sources that "fan the wind and ignite the fire" say that it does not count. In the athletes' vlogs, roast duck dumplings are spicy and hot, hair and nail art ice piers, food, clothing, housing, and transportation, before and after the game, full of love and enjoyment of the Beijing Winter Olympics. Their casual "carrying" and "punching in" recorded the most authentic feelings about the event.
Is the food good for the Winter Olympics? The food in the bowl doesn't lie
Both event training and image management, "cool" and "beautiful" on the field
Tai Chi Kung Fu, Spring Festival Window Flower, foreign athletes also have a "Chinese style"
AR equipment gym is also arranged, and the Olympic Village has clearly played the "combination of work and leisure"
When netizens applauded the Winter Olympic athletes for winning the championship, the CCTV documentary channel of the general station simultaneously broadcast documentaries such as "Glory Journey", "Leaping over the Ice and Snow Line" and the second season of "Top of the Ice and Snow", revealing the unknown efforts and efforts of Gu Ailing, Su Yiming, Xu Mengtao and other players. In addition, the main station will also focus on many other hard-working athletes, digging out the struggles and hardships behind the participation of "Miss Bean Bag Sister" Janice.
In the face of this Winter Olympic event, the reporting perspective of the main station is "large and complete", and the landing point is "small and beautiful": from the construction of the venues of the Winter Olympic Games, the presentation of events, and epidemic prevention measures, to the closed loop of food, clothing, shelter and transportation of the Winter Olympics, as well as the many contributions of the organizers, players, volunteers, etc. for the Olympic Games, shaping a comprehensive and three-dimensional image of the Winter Olympics and creating a warm atmosphere for the whole people to participate in the Winter Olympics.
Very successful! Very satisfied!
More exciting? See!
IOC President Bach said, "The closed-loop management of the Beijing Winter Olympics is very successful, and it can be said that it is the safest place on the whole planet (the whole planet), or at least one of the safest places." ”
In the "circle of friends" of the Beijing Winter Olympics, the Central Radio and Television Corporation and its global media peers not only applauded the wonderful performances of the players, but also spread the cute moments outside the competition to the world: the Japanese reporter "Yidundun" hung ice piers around his neck, the athletes from all over the world immersed in the Winter Olympic Village, and they did not want to say goodbye to China when they left the village... These moments that touched the global media conveyed the Olympic spirit of "faster, higher, stronger - more united", so that the winter Olympics with snow also had the power to warm people's hearts.
Driven by the Winter Olympics, the goal of "300 million people participating in ice and snow sports" has been achieved, and it is closer to the goal of building a "sports powerhouse" by 2035. 2022 is a big year of sports, and the Chinese Super League, CBA League, and WCBA League will also start. In the future, how will the main station innovate and continuously break through to present world-class sports events? More excitement of sports events, China's perspective is waiting to see.
Finally, we welcome some "awkward black" foreign media from the Beijing Winter Olympics to come to China to take a closer look and eat some of our leek boxes and bean sandbags.