Think about the domestic car market in recent years, for some brands is like a roller coaster, began to improve steadily, continuous annual sales reached the level of one million vehicles, but suddenly declined, just a few years to only more than 300,000 vehicles, such as the Korean car Beijing Hyundai. Entering 2022, the new cycle is also a new beginning, and judging from the specific performance in January, there is still not much improvement.
Although the influence of the Korean car brand has declined significantly, many people confuse it with the French system, but the secret agent jun feels that the Korean car is still more comfortable than the French system, after all, the Elantra has supported the façade. In January, Elantra sold 14,000 vehicles, which is indeed no better than popular cars such as Xuanyi and Langyi, but it is already the most powerful model for Hyundai. The attractiveness of Elantra is also in the product strength of the price, the terminal market is willing to give preferential treatment and the fuel consumption level is also good, and it has been supported by many young people.
Beijing Hyundai SUV can play one, in January barely can see is ix35, out of more than 8,000 data, and the highly anticipated TuCson L, only 5076 into the account, compared to Honda, Toyota and Volkswagen's competitors, its sense of existence is a little smaller. The reason why the car is not taken seriously by everyone, more reasons come from the vehicle itself, with a dry wave box has become a big slot, not to say that the dry double clutch is not good, at least the global model is good you have to treat it equally.
Sonata also didn't make much head start, selling 903 units in January, getting farther and farther away from the first-tier B-Class camp. Sonata was very hot when it was just replaced, but with the first wave of word-of-mouth landing and crash test bending the A-pillar gradually cooled, coupled with the segment of the market "strong hands" such as Lin, Camry, Accord, Tianlai and Passat and other fierce competition, not you can get some discounts to get sales. The reduction of allocation needs to be adjusted for Beijing Hyundai.
The new "net red" Kustu, won 1993 vehicles in January, which is not bad in the field of joint venture MPV, of course, compared to Odyssey, GL8 and Xena, etc. it is still slightly worse. Kustu's main cost performance is also the key model of Beijing Hyundai this year, and from the current heat, there is a chance to go one step further. In fact, Korean modern, the consumption base compared to other second- and third-tier joint venture brands have certain advantages, after all, the early years can also be a fire for a long time, if you can seriously change it is not without the opportunity to turn over.
For example, improving quality and accelerating the introduction of more models, such as eliminating double standard behavior, especially the latter, has a considerable negative impact on the brand. Hyundai is not without technology, nor is there no ace model, in the domestic market for many years, said not to understand the needs of consumers is impossible, 2022 ushered in the opening of the door "black", everyone thinks there is no change this year.