Introduction: In recent years, the MPV market is a very potential market, although in the first two years there were independent brands betting on the MPV market, but betting on the entry-level home MPV market, two or three years have passed, this market has not caused too much waves. Nowadays, a major MPV that domestic and foreign brands are working on is the market, is the medium (large) MPV market, this level of MPV is suitable for business IKEA, and the size space is also the most appropriate.
We are all talking about BYD's new MPV today. Before this MPV, everyone knows that BYD launched the Song MAX entry-level compact SUV a few years ago, the target group is ordinary household consumers, in the early stage, the sales performance of Song MAX is still good, and in the middle and late stages, its market performance gradually regresses.
Nowadays, everyone has made moves in the medium and large MPV market, such as the Joint Venture Brand Buick GL8, Toyota Xena, Volkswagen Weiran, Kia Kahua, etc., the self-owned brands of Trumpchi M8, Roewe iMAX8, etc.; as well as Hongqi MPV, WEY MPV, FAW Toyota MPV and so on that are still on the road. As a top-ranked manufacturer in China, BYD will naturally not slacken off. Last year, BYD announced that it would launch a large 7-seat MPV. Recently, this new BYD MPV was photographed by netizens.
From the spy photos, we found that this new car was covered with a thick camouflage coat, except for the front and rear headlights, grille outline, body lines, other designs are basically unknown, and even the wheel hubs are put up.
As we all know, BYD's main two design languages are Dynasty and Ocean series.
If according to the previous statement - BYD Xia,then the design language of this car will be the dragon face style of the dynasty;
In addition to the Dynasty series, the Marine Warship series is also planned by MPV and named a landing ship.
However, from the details revealed so far, such as the grille, netizens believe that this car and the above two series have certain differences in design language.
Others speculate that this new car is either built for the Denza brand or a new high-end brand.
The above several statements, in the end who is right and who is wrong, we do not come to a conclusion for the time being, I believe that it will not be long before the positioning and attribution information of this car will surface.
In addition to the design level, what else can we get about this new MPV?
According to BYD Zhao Changjiang, when answering questions from netizens earlier, he said:
About design: exclusive design language for exclusive teams;
About the interior space: this is a 223 layout MPV, the third row of seats should be both comfortable and equipped with ISOFIX car seats, while being flat;
About ground clearance: 15cm;
About release time and time to market: this year.
As for the power level that netizens are most concerned about, it has not been revealed at present, but from the excellent performance and market recognition after the advent of BYD DM-i last year, I think this new MPV should also have the configuration of DM-i models, after all, the comfortable and fuel-saving MPV has greater market competitiveness.
Ah Chuan commented on the car
In general, in the two years of rapid development of medium (large) MPV, many car companies at home and abroad are competing for this market cake, as a domestic MPV development of earlier car companies, BYD must have accumulated certain experience and lessons in this regard, I believe that this more high-end new MPV, will have stronger market competitiveness.