Recently, in response to an investigation by the Korea Fair Trade Commission (KFTC), Tesla changed the wording on its Model 3 sales page in South Korea, which modified the description that a vehicle can "exceed" 528 kilometers (328 miles) on a single charge compared to the previous version of the page, and the new page now shows that the Model 3 can travel "maximum" 528 kilometers per charge.
According to reports earlier this week, the Korea Fair Trade Commission (KFTC) has launched an investigation into Tesla's alleged "exaggerated" Model 3 range because in some cases the electric sedan will not reach its 528 km estimate, especially in winter. South Korea's Fair Trade Commission (KFTC) noted that it sent a review report to the ev manufacturer outlining potential sanctions and fines for allegedly violating the country's Fair Labeling and Advertising Law.
However, it should be noted that the Model 3 on tesla South Korea website "more than 528 km" mileage estimates are actually quite conservative, in Tesla's US website, the model 3's estimated mileage is listed as the "farthest 358 miles" (equivalent to about 576 kilometers), Tesla China official website although there is only a common after-drive version and performance (performance version) entrance, but the Model 3 is still advertised as 556 kilometers of cruising range. Especially considering that Tesla sells the Model 3 Long Range Dual Motor (long-range version) in South Korea, it is not surprising that the company's initial list of ranges is "more than 528 kilometers".
The KFTC's investigation of Tesla is still ongoing, but we speculate that Tesla's sales in South Korea may not be significantly affected, after all, Tesla occupies a fairly important position in the Field of Electric Vehicles in South Korea, with the company accounting for nearly 44% of the country's electric vehicle market in the first half of 2021 alone, and both the Model 3 and Model Y are also the top sellers of the year in South Korea.