Recently, the Chinese women's football team created a stunning reversal with an epic slaughter, swept Through Japan and South Korea to win the Asian Cup, and presented a supreme New Year gift to the motherland when the Chinese land was celebrated together. With tenacious and unyielding and never-giving up hard work, the Chinese women's football girls have created the Asian version of the "Istanbul Miracle", and proved to the world with strength that football, Chinese can be completely!
On this historic moment, SAIC Roewe and the Chinese national women's football team jointly announced on February 15 that SAIC Roewe has officially become the official senior partner of the Chinese national women's football team, paying tribute to and guarding the "sonorous rose" with practical actions, and providing long-term support for the healthy development of China's sports industry.
Committed to the upward movement of Chinese auto brands SAIC Roewe coincides with the spirit of women's football
True strength is not the spirit in the good times, but the hard work in the adversity! Looking back at the journey of the Chinese women's football team to win the championship, it can be said that the victory was not easy to come by, and the process was full of gas. In the final against the South Korean team, the Chinese women's football team suffered a passive situation of 0:2 behind in the first half, and in the second half, it scored three goals in a row, staged a stunning reversal to kill the Korean women's football team, and after sixteen years, it once again held the cup to the top and returned to the top of Asia, showing all the Chinese people their firm pace, calmly moving forward, and not afraid of the upward spirit of the future.
In fact, this spirit is not unique to the green field, but also exists in the fiercely competitive Chinese auto market.
As we all know, SAIC Roewe was born in 2006, when the automobile market was once firmly occupied by joint venture brands, and the upward road of Chinese auto brands, like the headwind situation faced by women's football girls in the green field, is full of twists and turns. Saic Motor Roewe has always been adhering to the original intention of serving the country with the industry, and with a series of products with excellent quality and advanced technology, it has gradually broken the brand ceiling that lies on the head of Chinese automobile brands.
Turning the hand back to 6 years ago, the Roewe RX5 ushered in the official launch in 2016. Its emergence allowed consumers at that time to bid farewell to complex operations in the daily driving process, and only need to control various functions such as navigation, air conditioning and sunroof through voice, so that the communication between people and cars became more convenient and smooth, making daily driving safer. It can be said that roewe RX5, with its unique voice-centric interaction architecture and intelligent and networked product advantages, successfully created a new category of Internet cars, which not only set off a wave of intelligent interconnection in the automotive market at that time, but also opened a gap in the compact SUV market firmly occupied by the joint venture brand.
The new Roewe RX5 MAX understands perception and thinks successfully opens the era of 3.0 emotional intelligence
Since then, SAIC Roewe has continued to innovate in response to new changes in the market and new needs of users, and launched the new Roewe RX5 MAX at the end of 2021, with the industry-leading Roselle intelligent cockpit system, further expanding its leading edge in the strong and competitive compact SUV market.
Due to the Roselle intelligent cockpit system equipped with the new Roewe RX5 MAX, equipped with cultivated AI semantics, through the industry-first T+X learning mode, and the world's largest semantic library jointly built by SAIC and Ali, it has the ability to understand perception, think and evolve.
For example, when the driver feels that the temperature inside the car is too high, the explicit command "turn on the air conditioner" needs to be said in the initial communication, but when the person and the car are "together" for a period of time, the same operation can be achieved by simply saying "I feel a little hot". Cultivating AI semantics, the communication between people and cars is no longer static, but can continue to grow according to the habits of users, and ultimately make the car become a smart partner that "understands every user". It can be said that the emergence of the Roselle intelligent cockpit system has made the communication between the machine no longer cold and stiff, giving the car temperature and soul, and taking the lead in bringing the intelligent car system into the 3.0 emotional intelligence era.
In addition, with the blessing of the dual 12.3-inch high-definition panoramic screen, the Roselle intelligent cockpit system can realize a number of high-tech functions such as dual-screen information intelligent interaction, immersive map and intelligent navigation. For example, in the navigation state, when the driver needs to slide the screen to operate other functions, the map overview information is automatically projected onto the high-definition LCD instrument, making the user's daily travel more convenient and safe.
With its outstanding intelligent performance, the new Roewe RX5 MAX has won the recognition and favor of consumers. Since its launch in December last year, the sales of the new Roewe RX5 MAX have risen rapidly, and in January, it has reached a super high month-on-month growth rate of 165%, and the new Roewe RX5 MAX has not only become another explosive product at the beginning of 2022, but also another "sales star" under SAIC Roewe.
It can be said that the new Roewe RX5 MAX is like a mirror, reflecting the secret of SAIC Roewe's success - based on the "user-centric" product development concept, through innovation after innovation, constantly leading the development trend of smart cars, to achieve subversion of the industry and surpassing opponents. In this process, SAIC Roewe not only wrote the highlight of the upward journey of Chinese auto brands, drew a dazzling postcard showing Chinese manufacturing, but also established a new image of Chinese auto brands.
Whether it is the success of SAIC Roewe in the automotive market, or the victory of the Chinese women's football team in the green field, although the two are different, they have the same destination - they have achieved the transcendence of competitors in adversity, and finally become outstanding representatives in their respective fields, you can always believe in the Chinese women's football team, you can always believe in SAIC Roewe! I believe that this joint effort between the two sides will bring a strong boost to each other, burst out a more powerful upward synergy, and let more people love Chinese women's football and trust Made in China!