If Huawei did mobile phones in the beginning, it was a trend, then today's Huawei car, it is a bit of a hasty attack.
Huawei is a technology-based company that is at the forefront of the world's communications field and is also involved in the field of information. Huawei's deep ICT background is enough to support the mobile phone business.
Huawei's mobile phone can be said to be a natural success, follow the trend, even so, Huawei still went through a lot of twists and turns, before finally deciding to enter the mobile phone field.
Huawei has also exercised restraint in entering the automotive sector, an attitude that is an extension of Huawei's inherent sense of crisis.
Because of its deep technical foundation, Huawei's mobile phone business has done a smooth and rapid progress, and soon surpassed domestic mobile phone companies, and its influence in the international market is getting bigger and bigger. Just when it was time to beat Samsung and be about to surpass Apple, Huawei encountered external suppression, and the mobile phone business plummeted, and it had to sell the glory mobile phone business and enter the dormant stage.
Huawei has been in the automotive industry for more than 1 year, compared to the mobile phone business, it is not so smooth, which has a certain relationship with the environment of different industries, Huawei's own background and positioning. By comparing Huawei's mobile phone and auto businesses, it may be possible to predict the direction of Huawei's automotive business.
The timing of entry is different.
If Huawei had endured and endured to enter the mobile phone field, then today's Huawei, entering the automotive field can be said to be a bit impatient. That is to say, when Huawei was under pressure and eager to find new business, it just encountered the opportunity of upgrading new energy vehicles.
Enter the background differently.
The industry background of cars and mobile phones is completely different. As an information and communication terminal, mobile phones are Huawei's old bank. The current car is still mechanically based, supplemented by electronics, Huawei does not have a traditional car-making technology background, for the car, Huawei is a layman.
However, the direction of car upgrading is electrification, networking, and intelligence, and Huawei's advantages will appear in the process of car upgrading, and I believe that those new car-making forces with information technology backgrounds also have the same idea.
The way to enter is different.
Huawei mobile phones have their own brand, their own design, their own assembly and production, part of the OEM, their own sales, their own after-sales.
At present, Huawei says that "Huawei does not build cars, but helps enterprises build good cars", so even the Xilis and Qingjie models launched by Dongfeng Xiaokang, which has the closest cooperation, are the brands of partners, produced by partners, and part of Huawei's sales.
Huawei's cooperation with BAIC, Changan, and GAC is even more low-key. Only the huawei inside version was launched to mark the existence of Huawei technology. Huawei is emulating Intel Inside as a smart car solution provider in the upstream of the industry.
The purpose of entry is different.
Huawei's mobile phone business is part of the main business on the one hand, and the core part of Huawei's 1+8+n strategy on the other hand. Therefore, Huawei not only treats mobile phones as a mobile phone brand, but also uses mobile phones as an indispensable part of building an Internet of Things ecosystem, in order to use mobile phones to achieve control over the next generation of networks.
Huawei's automotive business aims to become a smart car solution provider in the upstream of the industry, not for the Huawei brand alone, this purpose also serves Huawei's 1+8+n strategy, and is also part of the IoT ecosystem, but compared with mobile phones, it only needs to have a certain right to speak.
Compared with the mobile phone business, Huawei's entry into the automotive industry is much hasty, and an important reason is to expand new profit points to tide over the difficulties.
The timing, background, method, and purpose of Huawei's mobile phone and entering the automotive industry are completely different, and what is the prospect.
In a video that flowed out a few days ago, Yu complained that if it were not for the suppression, Huawei's mobile phone business would have long been the first, but many things are like this, and the suppression is also part of the thing, and the final result is that Huawei's mobile phone business has to lie dormant for a stage, waiting for the breakthrough of the chip.
Compared with the mobile phone business, Huawei's car-making technology is accumulating rapidly, and it already has the core technologies of next-generation cars such as lidar, millimeter-wave radar, intelligent driving, motors, electronic control, Hongmeng cockpit, and star flash technology. It can be seen that what currently restricts Huawei is not its research and development capabilities, but its industry background and policy constraints.
Information technology will penetrate the automotive industry, the trend of software-defined cars has not changed, with Huawei's strong research and development capabilities, a broader market is displayed in front of Huawei.
Combined with other factors, Huawei cannot be as smooth as mobile phones in the automotive field, but there will be no serious external suppression. Therefore, Huawei's automotive business will be difficult and easy, and will embark on the fast track with the breakthrough of battery technology and policy changes in the entire industry.