Convey love with poetry, and reach with wine.
Recently, the "2022 Chinese Poetry Conference" titled by the original pulp of the Gujing Tribute Wine Vintage was officially broadcast on CCTV, and an encounter between "Chinese romance" and "Chinese brewing" jointly interpreted the Chinese Year of poetry and wine. This is also after the CCTV Spring Festival Gala, Gujing Tribute Wine once again stood on the CCTV platform, using the language of poetry and wine to transmit "Chinese brewing world incense" and creating a new realm of Chinese liquor dialogue world.
Holding hands in the "Chinese Poetry Conference", playing "poetry wine" and spinning
Since 2016, on the occasion of the Spring Festival every year, the "Chinese Poetry Conference" will meet with the audience as promised, and has been held for 7 consecutive sessions so far, leading the public to regain its long-standing poetry culture with extensive participation, rich culture and distinct era.
The ancients used poetry to express the national conditions, friendship, family affection and love, and conveyed to us the most beautiful, rich and firm cultural feelings of the Chinese nation through poetry. "2022 Chinese Poetry Conference" also uses poetry to tell Chinese stories well, uses poetry to condense national emotions, and connects the ten major themes of the times in 2022 with ten hot words, Jiangshan, youth, Daoxiang, meet... It accurately captures the common emotions of each Chinese, and tells the heroism and magnificence of contemporary China's "still looking at the present dynasty".
The relationship between wine and poetry is even more long-standing and intimate. "Like the wood is bitter because of poetry, the eyebrow locks and the mountain is opened with wine" Wine has become the source of inspiration for poets and the catalyst for creation. Because of the wine, there is Cao Cao's ambition to "sing to the wine, the geometry of life"; Li Bai's heroic freedom of "Cen Fuzi, Dan Qiusheng, will enter the wine, the cup will not stop" ... It can be said that the combination of wine and poetry is not only the soul of Chinese wine, but also the soul of Chinese poetry.
As the old eight famous wines, Gujing Tribute Wine, with more than 1800 years of brewing history and Bozhou's rich cultural history, represents the charm and value of China's wine source culture. On the road of promoting wine culture, Gujing Tribute Wine has always been at the forefront, and this time, together with the "Chinese Poetry Conference", with the audience wandering in the slightly drunken poetry, while looking at the grand elegance of Chinese poetry culture, it also integrates its living spirit of ingenuity, brewing culture and quality into it, adding new vitality to the splendid "Chinese poetry and wine culture".
Passing on the "Voice of China" of Gujing Tribute Wine
From the CCTV Spring Festival Gala to the Chinese Poetry Conference, Gujing Tribute Wine conveys the beauty of Chinese liquor culture to the world, and plays the "Voice of China" to the world on behalf of Chinese liquor.
As one of the eight famous wines in China, Gujing Tribute Wine has won the "Chinese Famous Wine" four times, and since 2016, it has been specially contracted for the CCTV Spring Festival Gala for many times, through the Spring Festival Gala, so that the "golden signboard" of Gujing Tribute Wine shines, and the brand value continues to be adhered to and strengthened. This year's "Chinese Poetry Conference" for the first time held hands with Gujing Tribute Wine, which not only built a cultural IP for Chinese liquor that keeps pace with the times, but also resonated with the value of poetry and wine, stimulated the new vitality of the times in inheriting classical poetry, further sublimated the beauty of Chinese people's life, and enhanced the taste of life.
Gujing tribute wine has a long history and unique craftsmanship, such as the Jiujiu Wine Method, the Water of Wuji, the Peach Blossom Spring Song, the Ming and Qing Dynasties National Preservation Cellar Pond, and the National Intangible Cultural Heritage Brewing Technique... These core elements of winemaking, the achievement of gujing tribute wine can not be copied quality code, to the brand to transmit quality, so that quality nourish the brand, "Chinese brewing, world fragrance" has become the quality voice of Chinese liquor.
Gujing Tribute Wine continues to adhere to the corporate values of "being a real person, brewing fine wine, being good at itself, and helping the world", whether it is in the trough period of enterprise development, or the brilliant period, Gujing people always adhere to stable product quality, adhere to high-quality development routes, constantly improve the development mechanism of enterprises, and innovate and create breakthrough development. In addition, for the promotion of Gujing tribute wine in his hometown Bozhou is also spared no effort, in order to enhance the international popularity of Bozhou, the origin of Gujing tribute wine, Gujing Group will upgrade the "national reading 'Bo'" to "global reading 'Bo'" to deepen consumers' understanding of Bozhou and Gujing tribute wine from the aspects of seeing, listening and speaking. Whether it is the CCTV Spring Festival Gala or the "Chinese Poetry Conference", the propaganda picture marked with pinyin fully reflects the responsibility of Gujing Tribute Wine as the eldest son of the local economy, and is also the rooting and blossoming of Gujing Tribute Wine's "character" and goodness.
Data is an intuitive information carrier and a strong evidence. According to the survey, the sales caliber of the ancient 20 in 2021 may exceed 2 billion yuan. People in the industry generally believe that Gujing Tribute Liquor has already mastered the right to speak in advance in the fight of high-end liquor in the future.