Recently, the ninth program of the "2022 Chinese Poetry Conference" broadcast by the title of Gujing Tribute Wine and Vintage Pulp Gu 20 was broadcast on CCTV, and the theme of this issue was "Sa". When "Chinese brewing" treats "Chinese poetry", Gujing tribute wine goes further in the dissemination of traditional culture.
"Poetry and wine" combine to promote traditional texts
It is understood that the ten programs of the "2022 Chinese Poetry Conference" are respectively based on the theme of "Jiangshan", "Youth", "Burning", "Encounter", "Daoxiang", "Rhyme", "Heaven and Earth", "Taste", "Sa", "Departure", and the program consists of competing poetry knowledge, flying flower orders and other links, through "appreciating the beauty of poetry, searching for the roots of culture, and casting the soul of the nation", reliving the rich and splendid Chinese poetry culture, drawing traditional cultural wisdom from it, nourishing the soul, and accumulating strength. The theme of the ninth episode is "Sa". "Sa" is a kind of style, an attitude, an echo of sound, a stirring of spirit, and a symphony of life and heaven and earth.
Screenshot of the ninth program of the 2022 Chinese Poetry Conference.
In traditional Chinese culture, poetry and wine have deep roots. The poet used wine to find inspiration for creation, and also wrote countless poems based on the theme of drinking. "What is the life like a song about wine?" Cao Cao, a Bozhou native more than 1800 years ago, once chanted poems to wine, expressing his feelings about "life is short"; "Five flowers and horses, thousands of gold qiu, Hu'er will be exchanged for fine wine, and Er will be sold with Er." "Li Baidou, a famous poet of the Tang Dynasty, wrote his own life legend with poetry and wine throughout his life;" and tried new tea with new fire, and poetry and wine took advantage of the years. "The Song Dynasty poet Su Shi was open-minded and optimistic, taking "poetry and wine" as a boat, and crossing himself in the boundless suffering of life...
"Good wine thousand years of weijing, fragrant ten thousand miles of soup capital", born in the ancient city of Bozhou ancient well tribute wine, inheriting the millennium winemaking skills at the same time, but also with wine as the medium, continue to spread traditional culture, tell the story of Chinese liquor. The title of "2022 Chinese Poetry Conference" is the combination of wine culture and poetry culture to fulfill the natural mission of liquor enterprises to disseminate traditional culture.
Vigorously carry forward the Chinese New Year culture
In fact, in terms of inheriting the excellent traditional Chinese culture, Gujing Tribute Wine has been practicing it.
The Spring Festival is an important part of traditional culture, which is not only a festival for the reunion of Chinese sons and daughters, but also a beautiful expectation of the Chinese people for the coming year. As the inheritor of China's excellent traditional culture, since 2016, Gujing Tribute Wine has been specially contracting CCTV Spring Festival Gala for many years. In addition, they also joined hands with Anhui Satellite TV Spring Festival Gala and Jiangsu Satellite TV Spring Festival Gala to spend the Chinese New Year Festival with Chinese people around the world. Gujing Tribute Wine also attaches great importance to another important traditional festival, the Lantern Festival, and specially broadcasts the CCTV Lantern Party, titles the Anhui Satellite TV Lantern Party and sponsors the Jiangsu Satellite TV Lantern Party.
At the same time, in order to adapt traditional culture to the current way of dissemination, during the Spring Festival of the Year of the Tiger, Gujing Tribute Wine also launched a social interactive activity with the theme of "New Year Culture" - "Light up the Chinese New Year's Eve", in which people pass on their blessings to each other in interesting social interaction and feel the festive atmosphere of the Chinese New Year. Focusing on the large-scale and centralized dissemination of The New Year culture, Gujing Tribute Wine combines the wine culture with the traditional culture of the New Year and promotes the dissemination and innovation of traditional culture.
Furui Sake Culture Museum.
Actively promote the internationalization of liquor
As one of the representatives of Chinese liquor, Gujing Tribute Liquor itself bears the responsibility of promoting traditional liquor culture. In May 2021, bozhou city in Anhui Province declared the "traditional brewing technology of distilled spirits (Gujing tribute wine brewing technology)" and was approved by the State Council to be included in the list of the fifth batch of national intangible cultural heritage representative projects expansion projects.
What is national is the world. While protecting traditional brewing techniques, Gujing Tribute Liquor also actively promotes the internationalization of Chinese liquor. In 2018, at the autumn brewing ceremony of Gujing Tribute Wine, the ancient Chinese brewing method inherited by Gujing Tribute Wine, the "Nine Brewing Method", was officially certified by the Guinness Book of Records as the world's oldest surviving distilled wine brewing method. This is the first Guinness World Record application for success in China's liquor industry.
Furui Izumi Shrine Memorial Hall.
In recent years, Gujing Tribute Wine has made frequent efforts, and has become the designated wine of the 2012 South Korea Yeosu World Expo, the 2016 Milan World Expo in Italy, the 2017 World Expo astana in Kazakhstan and the 2020 Dubai World Expo in the United Arab Emirates, becoming the designated wine for the Chinese Pavilion of the 4th World Expo; in 2021, the "Belt and Road" Trade and Investment Forum has become a strategic partner, and the Original Pulp of The Ancient Wine Vintage Gu20 has become the official designated wine of the Forum, helping to jointly build the "Belt and Road". In addition, Gujing Tribute Wine has also held cultural tours in many countries such as the United States, France and Singapore.
The down-to-earth action is the in-depth excavation of the cultural value of Chinese liquor by Gujing Tribute Wine, and it is also the mission of Gujing Tribute Wine to promote liquor culture to the world. (The images in this article are authorized by the brand)