Although he did not stand on the podium of the Beijing Winter Olympics, this did not change the super popularity of Yusheng Yusheng. At a personal press conference on February 14, the main information hall of the main press center of the Beijing Winter Olympics was crowded. Yusuke's popularity made his sponsors, especially Japan's All Nippon Airways (ANA), a big winner.
A few months before the Winter Olympics, ANA filmed a promotional video for Yusheng Yushin from the perspective of his girlfriend, holding the Japanese xiaoxin, and revealing that Yusheng's voyage ended in Beijing and was quite playful. At the same time, ANA released a co-branded kettle and a teddy bear with feathers, both of which were accurately stepped on the hearts of fans.
The fate of Yusei Yushin and ANA began about 10 years ago in 2013, when Yusheng Yushin was still a fledgling rising star and had not yet won the Winter Olympic Championship, but ANA began to sponsor Yusei Yushin to provide sponsorship for him and fully guarantee his travel. Practicing ice and snow sports is very expensive, and Yusuke Habu was born into an ordinary family in Japan. During the 3/11 earthquake in Japan, Yusei was training at an ice skating rink in Sendai City. At the moment of the earthquake, he fled in a panic in his skates, his family's house was damaged by the earthquake, and he and his family lived in the shelter for some time. Japanese figure skaters are completely different from China, and they have to bear their own daily training and training, so ANA's sponsorship is very important for Yusei Yusuke.
Yusei and ANA not only endorsed and cooperated, but also became a lifelong employee of ANA. With the addition of Yu Yusuke, ANA set up a figure skating department for him, which shows his sincerity. Over the years, wherever Yu yusuke went to train and compete, ANA would send someone to accompany him. Due to its high popularity, ANA sometimes even sends bodyguards to accompany it.
In Japan and South Korea, where figure skating is more popular, the hand-holding between Yu yu and ANA is not unique. At that time, The famous Japanese figure skater Asada Masayoshi had a deep cooperation with JAL, and Korean Air sponsored Kim Yeon-ah when she was 19 years old to ensure her training, participation and other itineraries. At the 2010 Winter Olympics in Vancouver, 20-year-old Kim Won the Gold Medal of the Winter Olympics with a stunning performance, becoming the first women's singles Grand Slam winner in the history of Figure Skating in South Korea to combine the Winter Olympics, World Championships, Grand Prix, Grand Prix, Grand Finals, Four Continents and World Youth Championships.