A few days ago, the official picture of the 2023 Audi A8L 60 TFSI quattro European version was officially released. At last year's Guangzhou Auto Show, the Founder Edition of the Audi A8L Horch was officially unveiled, while the front face of the 2023 model was basically consistent with the Founder Edition of the Audi A8L Horch, and only some details were adjusted to ensure that the Founder Edition of the Audi A8L Horch was distinguished from the ordinary version.
In terms of appearance design, the front face of the 2023 Audi A8 is equipped with a family-style large-size intake grille, and the entire grille has been blackened, and even the Audi LOGO is also black, which looks more sporty. The new headlight group style is consistent with the Audi A8L Horch Founder Edition, similar to the current Audi A3L headlight group, and the visual effect is more youthful.
In terms of interior, the central control layout of the 2023 Audi A8 has not changed, and the visual width of the car has been stretched under the embellishment of multiple horizontal lines. The new model will also continue to be equipped with two MMI touch screens of 10.1 inches and 8.6 inches, and integrate the Audi connect interconnection system based on the new Audi interconnection platform of MIB3+Asterix, which is more in line with the operating habits of the Chinese people.
In terms of power, the new Audi A8L 50 TFSI quattro and 55 TFSI quattro will continue to be equipped with 3.0T turbo engines, while the 60 TFSI quattro and S8L models will be equipped with 4.0T twin-turbo V8 engines, but will be divided into low power and high power two different versions. The Audi A8L 60 TFSI e quattro is a plug-in hybrid model with a hybrid system consisting of a 3.0T turbocharged engine and an electric motor.
As the flagship model of a first-line luxury brand, the competitor of Audi A8 is Mercedes-Benz S-Class, BMW 7 Series and other large cars, the status of Mercedes-Benz S-Class is unshakable, and the strength of BMW 7 Series can not be underestimated, the market pressure faced by Audi A8 can be seen, but this generation of BMW 7 Series is entering the end of the product cycle, Audi A8 is a good time to exert strength at this time.
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