Recently, some consumers told the "E car exchange" that "the model that was optimistic at the end of last year, the sales have been urging, and the price this year will soon rise, and it will be more expensive not to buy it." ”
As consumers said, since the end of last year, according to the incomplete statistics of "E Car Hui", including Tesla, Xiaopeng Automobile, GAC Aean, Nezha, Zero Run Automobile, BYD, Euler, SAIC Roewe, North and South Volkswagen, Volvo, Ford and other new energy vehicle brands have officially announced the price increase of some of their models, or announced the time node of the insurance policy. The price increase of each model ranges from 1,000 to 20,000 yuan, mainly concentrated between 3,000 and 6,000 yuan.
Although this round of price increases of new energy vehicle companies is slightly strong, it has not caused too much negative repercussions from the outside world, and under the influence of comprehensive factors such as chips, batteries and subsidies, the price increase of new energy models has become inevitable, and the market has expressed a high degree of tolerance.
Various car companies have raised prices
Entering 2022, new energy subsidies have receded again, and BYD has revealed the news of price increases to the outside world early. Subsequently, Feifan Automobile, SAIC-GM-Wuling and other car companies have announced price increases. After the first wave of warm-up, more and more car companies began to join the price increase team.
On February 1, Feifan Automobile officially announced the adjustment of the price of some models of its MARVELLR and ER6 car series, and the price of the two cars increased by 1,000 yuan and 2,000 yuan respectively.
BYD Automobile also raised the price of its new energy product series Dynasty Network and Ocean Network, with an increase of 1,000-7,000 yuan.
It is understood that bydy Automobile's price adjustment range involves a total of 11 models, namely Qin PLUS DM-i, Qin PLUS EV, Song PLUS DM-i, Song PLUSEV, Song Pro DM-i, YuanPro, Han EV, Han DM, Tang DM-i, 2021 Tang DM and Dolphin models.
As for the reason for the price increase, BYD explained that it was affected by the price increase of upstream raw materials.
In fact, this is already the second round of price increases for new energy vehicles in 2022, after the tesla Model 3 rear-wheel drive version rose by 10,000 yuan, and the Model Y rear wheel-drive version rose by 21,000 yuan.
The Xiaopeng P7 series rose by 4300-5900 yuan, the price of P5 increased by 4800-5400 yuan, and the Xiaopeng G3i rose by 4800-5400 yuan.
GAC AEAN LX increased by 4,000 yuan, and the new AIONS Plus increased by more than 7,000 yuan compared with the 2021 model.
Some models of Nezha V rose by 2,000 yuan, and some models of Nezha U rose by 3,000-5,000 yuan.
The new price increase of zero-run T03 is 8000-9000 yuan.
The impact of price increases on the market is limited
For the reasons for the price increase, the news conveyed by car companies is that the global chip shortage and the rising price of raw materials for power batteries continue to lead to an increase in the production cost of new energy vehicles, in addition, the national new energy subsidy policy has further increased the cost pressure of car companies by 30%.
The popularity of the demand side and the lack of supply side are the two major "culprits" of the rise in the price of battery raw materials, in 2021, the automobile market has repeatedly erupted in the mining incident, and car companies and battery manufacturers have frequently signed long-term supply agreements. The delivery of products by car companies is also deeply troubled.
At the same time, car chips have also experienced serious shortages under the influence of multiple factors such as epidemics, natural disasters, and artificial hoarding, and prices have exploded.
However, despite the wave of price increases, it does not seem to affect consumers' desire to buy too much. According to data released by the Association of Passenger Vehicles, the retail sales of new energy passenger vehicles reached 347,000 units in January 2022, an increase of 132% year-on-year.
Some insiders believe that the impact of subsidy decline on the new energy vehicle market is relatively limited, and the shortage of chips and the increase in the production cost of batteries and other vehicles may have a sustained impact on the price of new energy vehicles.
He believes that new energy vehicles have initially got rid of the model of relying solely on policy development and have already gained market positions by relying on products and services, so the current temporary price fluctuations have little impact on the overall sales volume in 2022.
"Of course, in the case of the general increase in the price of new energy vehicles, if the market can continue to maintain a high growth rate, it can fundamentally show that the new energy vehicle market has got rid of its dependence on financial subsidies."