IT House February 17 news, "Original God" developer MiHoYo (MiHoYo) recently announced the launch of a new forward-looking brand HoYoverse, which aims to create and deliver immersive virtual world experiences for players around the world through a variety of entertainment services.
Today, players have found that after the international version of Protoshin was updated to version 2.5, the word MiHoYo in the game icon has been replaced by HoYoverse.
▲ New icon
▲ Old icons
In addition, the HoYoverse brand logo has also appeared on the game launch interface, and it seems that Mihayou is indeed engaged in some big moves, branding the existing game with a new brand.
IT House understands that HoYoverse co-founder and CEO Haoyu Cai has previously said: "The mission of HoYoverse is to create a grand virtual world driven by content, where games, animations and other entertainment genres are integrated to provide players with a high degree of freedom and immersion." ”
HoYoverse will expand its content production, technical research and distribution functions through offices in Montreal, Los Angeles, Singapore, Tokyo and Seoul.
At present, the HoYoverse brand has not yet appeared in the domestic "Original God" mobile game, and it is not known whether the same changes will be made.