IT Home February 17 news, today BYD Group announced that its brand has been renewed and upgraded, releasing a new logo, in addition, its BYD automobile has also upgraded the logo.
The official said, "BYD Group's logo is renewed, on the basis of retaining the passionate red and ring encirclement, through the adjustment of the round frame lines and font details, the original sharp angle of the glyph is changed to a more mathematical and aesthetic rounded corner; at the same time, the whole is more rounded and generous, showing a sense of affinity and openness, realizing the perfect combination of technical aesthetics and humanistic feelings, highlighting BYD's "people-oriented" concept, and the determination to solve social problems with technology and create a better life for mankind." ”
BYD also said that the ring in the logo represents BYD's global vision and sustainable development concept.
IT Home learned that byddy Group's new logo will be used in its electronics, new energy, rail transit and automotive industries, while each brand in the passenger car sector of the automotive industry will use its own brand identity.
Among them, the "BYD Auto" brand has also optimized the logo from a visual point of view, starting from the specific scene needs of the business and the consumer perception interaction, which is in line with the current graphic design trend, more three-dimensional and design aesthetics, and more recognizable.
IT Home learned that UNDER THE POWER OF BYD Automobile, empowered by leading technologies such as blade batteries, DM-i super hybrid, and e-platform, achieved global sales of nearly 600,000 new energy vehicles in 2021, and won the top spot in China's new energy passenger car sales for the ninth time; the cumulative production and sales of new energy exceeded 1.5 million units.