A few days ago, the official map of the 2023 Audi A8 60 TFSI quattro European version of the model was officially released, and the most obvious change was in the middle net part, which was once horizontally chrome-plated decoration and became a blackened middle net.
During the 2021 Guangzhou Auto Show, the founder edition of the new Audi A8L Horch has been unveiled. Not long ago, the mid-term redesign of the Audi A8L domestic real car spy photos were exposed, which means that the new car will enter the Chinese market in the future and is expected to be listed for sale in 2022.
The new Audi A8L focuses on the design details and interior configuration of the adjustment, the Chinese market continues to provide long wheelbase models A8L, A8L plug-in hybrid version, S8L for buyers to choose. For reference, the domestic guidance price range of the current Audi A8L is 85.88-1.9718 million yuan.
In terms of exterior design, the new car has upgraded and improved the design details of the front and rear of the car on the basis of continuing the overall body line and design style of the old model. The size of the new car's grille has been expanded, and the details on the grille are more refined. At the same time, the position of the new A8L's daytime running lights has been improved, and the combination of the hood line and the front face line is more holistic. After making these changes, the front face of the new car has a more powerful momentum.
This time, Audi engineers brought Audi digital matrix LED headlights, and when the headlights were turned on, the light spread out, and the driver's lane was particularly well lit. Direction lights help drivers stay out of the lane on construction roads. Digital matrix LED headlights can be accompanied by unlocking and disembarking scenes, projecting corresponding light and shadow effects on the ground or wall.
The new Audi A8L is also equipped with digital OLED taillights. When booking a car, users can choose between two different taillight effects. When the Audi driving mode is selected as "Dynamic", the tail lights will be adjusted accordingly to the dynamic mode exclusive effect.
The taillights also have a new "alert" function, when the vehicle is stationary and other vehicles are approaching from the rear to within two meters, all OLED sections of the taillights will be lit.
In terms of interior, the classic layout form has not changed, in the domestic market, the new A8L is equipped with the Audi connect interconnection system based on miB3+Asterix's new Audi interconnection platform, which is more in line with the operating habits of the Chinese people. This interior is now a bit of aesthetic fatigue, just imagine changing the air conditioning control area of passat Maiten to an LCD screen, is this also the case?
For models of this class, rear space is naturally the focus of its design, with seats offering a variety of seat adjustment angles, and foot pedals on the back of the front seats where passengers can enjoy foot heating and massage. The "Relax Seat Kit" is equipped with a back massage function, which is supported by 18 air cushions and the comfortable headrest can also be electrically adjusted. In addition, the B&O 3D premium sound system was continued.
Of course, the above, low-end models do not, optional 3D audio to 10w+.
The new A8 continues to be powered by a 3.0T high-low power and 4.0T high-low power engine, matching the 8AT transmission, while a full-time four-wheel drive quattro with a self-locking central differential is standard. In addition, the vehicle comes standard with adaptive air suspension with controlled damping, progressive steering, and the user can optionally install a dynamic all-wheel steering system.
Compared with the Mercedes-Benz S-Class, the Audi A8 has a slightly inferior sense of luxury and does not have an advantage in terms of technology configuration. At the same price, it is similar to the BMW 7 Series.
This generation of BMW 7 Series has come to the end of its life, and the replacement is already a nail in the coffin, and there are currently huge discounts. The S-class has just completed the replacement, from a scolding, to now the price increase "true incense".
For reference, Audi official data shows that the current fourth-generation Audi A8 family has accumulated sales of 86,000 vehicles (Chinese consumers account for 60%), while the Mercedes-Benz S-Class sold 60,000 vehicles in 2020 alone, and after the release of the new generation of Mercedes-Benz S-Class, the order performance has further climbed, and the sales of Mercedes-Benz S-Class in China in 2021 are much more than those of the A8L+7 Series.
As a BBA flagship sedan, the only starting is the six-cylinder engine model, A8L for the Chinese market can be described as full of sincerity, not high price with a considerable preferential range, so that A8L also has a stable sales, but each generation of A8 has a common problem, is too much like "A6", the average person really can not distinguish A6 and A8, especially the new interior, very A6 really only slight changes.
This level buys the aura and the surface, the 7 series and the S level can do it, but the A8 is still lacking in this regard, especially the A6 has also been redesigned, and the new mouth of the A8 is very similar, which makes the aura of the A8 down.