On February 17, apple submitted a document to the US Securities and Exchange Commission some time ago, showing that Apple CEO Cook's total compensation in fiscal 2021 reached $98.7 million (about 625 million yuan). These include $3 million in base compensation, $12 million in bonuses, $82.35 million in stock awards, and more.
It is understood that Cook's annual salary in fiscal 2020 is $14.8 million, which has directly soared by more than 5 times in 2021, and its salary is almost 1447 times that of ordinary employees. However, Cook's high salary seems to be met with the attention of others, and the well-known agency consulting firm Institutional Shareholder Services (ISS) does not approve of Cook's compensation package, and is concerned about the size and structure of his equity award.
IsS said in a document that half of Cook's rewards lack performance criteria, and that its equity award should be $75 million, and half of it is purely tenure-time rewards. Cook's salary soared more than 5 times last year compared to the previous year, which is indeed a bit exaggerated. However, this salary is actually not too outrageous, after all, the annual salary of executives of some domestic companies has reached 400 million or 500 million yuan.
Many netizens think that it is reasonable for Cook to get this salary, apple as a company with a market value of nearly $3 trillion, its CEO takes hundreds of millions of dollars a year is quite normal. A certain anchor with goods just evaded taxes, and he escaped Cook's salary for two years, so that compared to Cook's salary, it felt less.
And, Cook did help Apple make too much money after taking office. Apple's revenue has at least tripled in ten years, rapidly pushing Apple's market value to exceed $1 trillion and $2 trillion, significantly surpassing giants such as Microsoft and Amazon. Although Apple's product innovation ability under Cook's leadership has decreased, there are fewer amazing products. But it has to be said that Cook's means of making money is a must, making Apple the most profitable company in the world.
Last year, the iPhone 13 series was very popular around the world after its launch, and the first batch of orders in the domestic market reached 6.5 million units, which should be the best-selling generation of iPhones in recent years, and the total global sales are expected to surpass the former iPhone 6. Apple can achieve such brilliant results, and Cook's leadership still has a lot to do with it, he helped Apple make so much money, taking hundreds of millions of bonuses is really reasonable.
Compared with some domestic executives, they can still get one or two hundred million "pensions" every year if they do not work, and Apple's salary is worth it.