Recently, the Shantou Municipal Transportation Bureau released a report on the operation monitoring indicators of the taxi market in the second half of 2021, which reminds that in the second half of 2021, many online ride-hailing platforms such as Shouqi Ride-hailing and Sunshine Travel have not obtained business licenses and carried out business activities without authorization.
It is worth noting that on February 16, according to the Ministry of Transport, among the 17 online ride-hailing platforms with orders of more than 300,000 orders in January, Shouqi ranked 11th in the compliance rate of ride-hailing, and the order compliance rate was 65.1%. At the same time, the reporter checked the compliance rate data of online ride-hailing since the second half of 2021 and found that among the online ride-hailing platforms with orders of more than 300,000 orders, the compliance rate of Shouqi ride-hailing ranked relatively low.
In addition to the compliance rate challenge, Shouqi Ride-hailing has repeatedly appeared on the complaint platform due to chaos such as malicious claims by drivers and unexplained deductions by the platform. Recently, Zhang Fan (pseudonym) broke the news to reporters that he was maliciously claimed by the driver of the shouqi ride-hailing car, and had compensated the driver for lost work after the rear-end incident, but the other party still called many times to ask for more compensation.
Netizens rear-ended the first car was maliciously claimed, and the complaint platform responded slowly
On February 8, Zhang Fan pointed out through the Weibo platform that he had a rear-end accident with the driver of shouqi ride-hailing, and the other party demanded that he compensate 1,500 yuan for lost work. Zhang Fan told reporters that at the moment, he consulted the driver-side customer service of shouqi ride-hailing, and the response was that the driver had his own fleet, and the standard of the share of money was that each team set itself, paid monthly, and the platform deduction standard for the operating amount was not given, only that the driver could see it there.
When Zhang Fan proposed that he wanted the driver to show the deduction record of the share of money to facilitate compensation on demand, the driver said that the mobile phone record could only go to the bank to make a flow, and did not issue the corresponding income certificate. Zhang Fan believed that it was indeed his own responsibility, so he compensated for 5 days of lost work according to his request.
Lawyer Li Xuejun, director of Heilongjiang Haiwen Law Firm, pointed out that the netizen was the infringer, and the driver of the Shouqi taxi was the infringer. In the process of negotiating compensation between the two parties, the driver of Shouqi Ride-hailing has the right to demand compensation for the relevant losses from the driver of the vehicle that caused the accident, but the Driver of Shouqi Ride-hailing has the obligation to prove the amount of losses claimed by shouqi. If the netizen believes that the compensation standard claimed by the Shouqi ride-hailing driver is too high, the two parties cannot reach an agreement on the compensation matters, and the Shouqi ride-hailing driver can resolve the dispute between the two parties through litigation.
Zhang Fan said that after the driver determined the loss of the vehicle, he asked for full damage, saying that the car crashed and was scrapped. After that, he called several times and claimed that the rear-end collision caused the engine abnormality and the air conditioner outlet adjustment plate broke, demanding compensation. According to the pictures provided by Zhang Fan, the rear decorative strip of the vehicle is slightly grooved, and the paint surface of the protrusion is damaged. At present, the incident has been referred to the insurance company for resolution.
Lawyer Lei Jiamao of Hebei Hounuo Law Firm said that in the case of reporting insurance and sending 4S shop for repair, the damage to the vehicle should be determined by the insurance company and the 4S shop and issued a certificate, and the driver of Shouqi Ride-hailing car verbally said that the vehicle was scrapped and needed total loss compensation, and if the vehicle was not scrapped, it was unreasonable to ask for total loss compensation.
The reporter consulted the online customer service of Shouqi Taxi on this matter, asking whether the platform has compensation standards for similar situations and how to approve the lost work fee. The customer service replied that the driver will first contact the platform for the first time, and then there will be a corresponding commissioner to assist the driver.
However, after this incident, the driver of Shouqi Taxi did not take the initiative to contact the platform to ask the commissioner to deal with it, and the platform did not give a reply on this matter.
Lawyer Lei Jiamao pointed out that for the platform, on the one hand, it should strengthen the management of the driver team, improve the professional skills and quality of the driver, and cultivate the driver's awareness of defending his rights according to law; on the other hand, when the driver has a dispute with the outside world, he should intervene in a timely manner and coordinate the handling to prevent the intensification and escalation of the contradiction.
This case reflects that Shouqi Ride-hailing has certain flaws in platform management. The reporter searched for the black cat complaint platform with shouqi ride-hailing as a keyword and got 2478 complaints, of which 1925 were completed, with a completion rate of 77.7%. The cause of the complaint focused on the platform's unjustified deduction of driver fees, the driver's bad attitude towards passengers, etc., of which the information of the driver complaint platform is not in the minority. It can be seen that the platform is also more passive in dealing with friction with the driver.
On January 28, Black Cat Complaint released a comparison of complaint data of mainstream online ride-hailing companies in the tourism and accommodation industry, and the source of the data is the complaint data of enterprises on the black cat platform as of January 26, 2022. According to the data, the response time of Shouqi ride-hailing complaints reached 141.3h, ranking second from the bottom among the ten online ride-hailing companies.
Behind the slow response to complaints, the compliance rate of Shouqi Ride-hailing is also unsatisfactory.
Because he did not obtain a business license, he was named by the regulatory authorities, and the compliance rate and the number of active people ranked low
On February 9, according to Shantou Daily, the Shantou Municipal Transportation Bureau released a report on the operation monitoring indicators of the taxi market in the second half of 2021, and a total of 13 online ride-hailing platform companies in the city have obtained business licenses. At the same time, the Shantou Municipal Transportation Bureau reminds that didi Chuxing, Shouqi Ride-hailing, Sunshine Travel and other online ride-hailing platforms have carried out business activities in the city without obtaining business licenses, and enterprises and drivers who intend to engage in taxi (including online ride-hailing) business services.
The reporter combed the order compliance rate announced by the Ministry of Transport in the second half of 2021 and found that although the compliance rate of Shouqi ride-hailing vehicles and drivers as a whole showed an upward trend, among the 17 online ride-hailing platforms with orders of more than 300,000 orders, their order compliance rate ranked at 11th, at the middle and lower levels.
On February 14, 2022, according to the Ministry of Transport, the Ministry of Transport, the Ministry of Industry and Information Technology, the Ministry of Public Security and other 8 departments jointly issued the "Notice on Strengthening the Joint Supervision of the Whole Chain of the Online Reservation Taxi Industry Before, During and After the Event" (hereinafter referred to as the "Notice"), which once again emphasized that online ride-hailing platform companies should not access drivers and vehicles that have not obtained the corresponding taxi licenses.
In 2022, Shouqi ride-hailing companies are bound to face more tests on compliance issues. Quality service and stable capacity are the key to retaining users on the ride-hailing platform, which not only requires improving the compliance rate of the platform to ensure the quality of service, but also requiring the platform to improve its management and operational capabilities to achieve user growth.
According to Analysys Qianfan, from January 2021 to December 2021, the number of active people in the national online ride-hailing APP, Didi out of the behavior of 47.4359 million, ranking first; dida out of the behavior of 15.593 million, ranking second; Flower Pig Taxi, T3 Travel are ranked third and fourth, the number of active people are 8.2341 million, 6.1797 million, respectively, while the first car is only 2.7242 million, ranking fifth, far from the top four.
Independent auto analyst Zhang Xiang pointed out to the Blue Whale TMT reporter that the online car market is in a red ocean state, and many new entrants are using subsidies to obtain users of the old way; Shouqi car is currently under-invested, relying on the advantage of early start to obtain many users, but user loyalty is very low. If you don't invest in maintenance, the original users are likely to lose to other platforms. In addition, the number of cities opened by Shouqi Ride-hailing is relatively small, mainly concentrated in first- and second-tier cities, which is also one of the reasons why its ranking is lagging behind.
Previously, according to relevant media reports, Gao Jie, CEO of Shouqi Ride-hailing, disclosed in March 2021 that if the C round of financing goes smoothly, Shouqi Ride-hailing will start the listing plan and plans to submit an application for listing on the Science and Technology Innovation Board in 2023. However, judging from the development status of Shouqi Ride-hailing in 2021, its listing road still needs to go through multiple tests.
After six rounds of financing, it is still losing money, and the shuffle stage is waiting to be broken
On June 22, 2021, Shouqi Ride-hailing disclosed an announcement on the website of the Beijing Equity Exchange entitled "Mixed Ownership Reform Project of Shouyo Technology (Beijing) Co., Ltd." According to the announcement, the first technology company intends to raise funds with a pre-investment valuation of 7 billion yuan, with 4-7 proposed investors and a proposed financing amount of 2-3.1 billion.
It is understood that the purpose of this mixed reform is to introduce strategic funds, optimize the equity structure, deepen the strategic transformation of the company, and accelerate the realization of the company's vision.
According to the Tianyancha APP, this is another important move of Shouqi Ride-hailing after completing hundreds of millions of dollars in Series C financing on October 16, 2020. According to tianyancha information, Shouqi ride-hailing has completed 6 rounds of financing, and the investors behind it include Baidu, NIO Capital, Minsheng Capital, Harvest Investment, etc.
Zhang Xiang analyzed that shouqi car-hailing has a relatively stable source of funds and has the support of buses, taxis and other businesses, which is its advantage. At the same time, the online ride-hailing industry needs financing, shouqi ride-hailing has limited flexibility in this regard, or relying on the support of previous groups, and there has been little financing news in recent years. E-hailing is currently in a reshuffle stage, the return on investment cycle is relatively long, and other head companies are now in a state of serious loss, which is the overall dilemma of the e-hailing industry.
The previous announcement disclosed the main financial indicators of Shouqi Ride-hailing in 2020, with total assets of 236 million yuan, operating income of 3.351 billion yuan, owner's equity of -10.131 billion yuan and net loss of 1.473 billion yuan.
Zhang Xiang further pointed out that Shouqi Car should not pursue market share excessively in the future, and its positioning should be more accurate to do market segmentation. Because of its state-owned background and advantages in obtaining online ride-hailing licenses, it can focus on the city where the branch is located and integrate local resources. In addition, shared cars are also the future development trend, with the reduction of the number of private cars, the number of shared cars will exceed private cars, who will benefit from the layout in advance.
According to Ai Media Consulting, the concept of shared cars meets the needs of contemporary people for green and environmentally friendly travel, and the market size of the car rental industry has exceeded 100 billion yuan in 2020. From the 2021 Chinese car-sharing users' cognitive data on driving costs, 29.5% of users believe that the price is reasonable and acceptable; 30.8% of users think that the cost is cheaper than taxi travel; and the proportion of users who think that it is very cost-effective in the case of coupons is 33.3%.
From this point of view, if online ride-hailing companies want to break through the profit dilemma, they not only need to balance the interests between drivers, platforms and passengers, but also need to continuously open up new channels on the basis of compliance to occupy the highlands.