Wise Finance February 16 news, this evening, Xiaomi Group ushered in the first conference of the new year in 2022, and brought a series of hardcore new products: including Redmi K50 e-sports edition, Mercedes-AMG Petronas F1 team in-depth cooperation of the K50 champion version of the mobile phone and Redmi e-sports router AX5400.
Redmi K50 e-sports edition and champion edition has now opened the deposit pre-sale, February 18 at 10 o'clock omni-channel first sale, Redmi K50 e-sports version 8GB + 128GB version 3299 yuan, 12GB + 128GB version 3599 yuan, 12GB + 256GB version 3899 yuan; Redmi K50 champion version 12GB + 256GB version 4199 yuan, limited to 10,000 units. The Redmi esports router AX5400 costs 599 yuan, and the pre-sale price is only 549 yuan.
As a masterpiece of the new year, the Redmi K50 esports Edition is known as the "cold-blooded flagship with a full line", which is upgraded with an unreserved configuration of the esports standard, more esports than the flagship, more versatile than esports. This product with no shortcomings and no regrets shows Redmi's strong brand spirit of "desperate love", which opens the prelude to Redmi's "K50 universe".
Redmi X Mercedes-AMG F1 Team, creating extreme performance esports phones
On February 14, Redmi Mobile announced through the official Weibo that Redmi has become the exclusive mobile phone partner of the Mercedes-AMG Petronas F1 team, and the two sides will join hands to invest in scientific and technological innovation, explore extreme performance, and provide users with the ultimate products with cutting-edge technology. On the day of the press conference, the K50 Championship Edition jointly signed by Redmi and the Mercedes-AMG F1 team made a big appearance, and its fuselage incorporated many auto sports features, especially the exclusive elements of the Mercedes-AMG F1 team, showing a strong sense of speed and competition.
The Mercedes-AMG F1 team is the performance myth of Hyundai F1, winning the Manufacturer's World Championship for eight consecutive years since 2014, becoming the only "eight consecutive champions" creator in F1 history. Adhering to the pursuit of extreme performance, the team continues to innovate F1 cutting-edge technology and apply it to civilian models, so that every performance enthusiast can experience the ultimate driving experience.
This spirit coincides with Redmi's brand pursuit. Since the implementation of the dual-brand strategy, Redmi born for performance has continuously pushed the limits and innovated with the ultimate love, and strives to popularize high-end products to create top performance and the best experience for young people.
Continuing the spirit of love, the "K50 Universe" opened
With the launch of the K50 esports edition, the Redmi K series has once again reached a new level. The Redmi K40 series is called the "K40 Universe" by rice noodles, and this product released on February 25 last year has maintained a full year of super competitiveness and become a well-deserved explosive product. At the press conference on the 16th, Lu Weibing, partner of Xiaomi Group, president of China and International Department, and general manager of Redmi brand, announced that the cumulative sales of The Redmi K40 series officially exceeded the 10 million mark, worthy of the title of "flagship doorman" in 2021.
The newly released Redmi K50 e-sports edition continues the strong product strength of the K series, and more importantly, the brand spirit of Redmi's "desperate love" has once again penetrated the hearts of the people. All along, the Redmi brand has a clear attitude and a strong style, and is committed to pursuing the limit with love to create hardcore products with superior performance and full experience for young people. The cooperation between Redmi and the Mercedes-AMG F1 team has further promoted and sublimated this spirit. Lu Weibing said at the press conference that in the future, the Redmi brand will continue to upgrade to be more hardcore, younger and more trendy.
Different from the previous conferences, this Redmi K50 e-sports edition conference featured two young people after the 90s and Lu Weibing on the stage together as the main speaker, which was the first time in the history of Xiaomi's conference. The product team represented by the two young people put the Redmi brand into practice, pouring their love into the product, unswervingly pursuing technological innovation and performance breakthroughs, and finally creating the ultimate product. Redmi's "K50 Universe" has opened, which is worth consumers' expectations.