Henry Ford, the founder of the American Ford Motor Company, famously said, "No matter what customers need, our cars are black."
He felt that black should be the only option for cars, and indeed, as he said, the main color of cars for a long time was black.
But more than 100 years later, things have quietly changed.
Recently, the paint company Axalta released a report that mentioned that white body has become the most common car color in the world for 11 consecutive years, accounting for 38% of all road vehicles in the world, more than double the number of black cars in second place, and the number of white vehicles in China has reached 57%.
If Henry Ford can cross to the modern era, see the streets full of white vehicles, and even see that most of the cars produced by Changan Ford are white cars, I am afraid that I will have to sigh that the times have changed. Why do black vehicles go from prosperity to decline? Let the kung fu car take everyone to see it together.
The man who puts wheels on the wheel for the world is both "cunning" and "arrogant"?
Henry Ford was not the inventor of the automobile, but in the development of the automobile industry, he had a pivotal position, and he was called the wheeled man of the world.
As the first person to introduce the assembly line production concept for automobile manufacturing, it was the emergence of Henry Ford that greatly improved the production efficiency and reliability of automobiles.
Before Henry Ford built cars, cars were "knocked" out by Carl Benz in small workshops, just the playthings of a few super-rich people. After Henry Ford, cars were able to be mass-produced, prices dropped many times, and began to enter the homes of ordinary people. And he also actively promoted the treatment of workers, gave the auto people enough respect, and it was many of his great measures that made the car one of the greatest inventions.
Henry Ford's relationship with the auto industry is actually a bit like Jobs's relationship with mobile phones. They were not the inventors of cars or mobile phones, but they had a profound impact on the industry.
It just so happens that the two also have similarities, Henry Ford said that the car should only be black, and from today's current situation, it is definitely a punch in the face. Jobs once said that 3.5 inches is the most suitable for human mobile phone screens, because the mobile phone at that time was to make a call, send a text message, and then play some small games on the net or something, 3.5 inches is easy to hold and carry, and now even 5.5 inches are considered small screen mobile phones. Of course, both were great men, and the failure of the "prophecy" did not harm their greatness.
Behind Henry Ford's push of the black car, in fact, there is also his "cunning" and "arrogance". First of all, limited by technology, the development of automotive paint at that time was still in its infancy, and it was necessary to rely on natural drying after spraying paint, while black paint had a stronger heat absorption ability and was often the fastest drying, so that the production efficiency of Ford cars could be further improved. On the other hand, at that time, Ford Motor lowered the price threshold of the car, which was actually in short supply in the market, even if it was a black car, it could still sell well, so his "arrogance" was not sanctioned by the market.
So When Ford says that he only provides customers with black cars, or that there should only be black cars in the world, he is actually completely from the perspective of his capitalists, and everyone does not have to take it seriously. Maybe his old man crossed over to the current Ford company and shouted the white car YYDS.
White cars are rising strongly because they are no longer "yellowing"?
As mentioned earlier, white has only become the most popular paint color in the past 10 years. And the car has actually been more than 100 years old, to be super early should be more than ah, why go early? This is actually closely related to the development and progress of technology.
First of all, talk about the advantages of white car companies, unlike many people who do not have a car imagine, white cars are almost the most resistant to dirt, yes, everyone did not hear it wrong. If you often park in the open air, it will be very clear, often park for a period of time will fall a lot of dust, if it is a black or color car, it will appear gray and dirty especially obvious. If it is a white car, as long as you don't look closely, it is almost difficult to find that the car is so dirty. Therefore, for many "old drivers" who do not like to wash cars, white cars are more useful.
Then there are white cars are more prominent, the country is still based on cars within 200,000, I don't believe you look at the top few sales, basically Xuanyi, Langyi, these, with white paint, will give people a sense of intermediate car vision. And once there is a scratch, white car paint is also the most convenient to repair paint, without how to color.
Of course, there are others, such as cooler in the summer, more eye-catching and safe at night, etc., which everyone feels less deep.
The white car was not popular in the early years, largely because most of the early white car paints were non-metallic car paints, and after a long time of use, oxidation reactions would slowly occur, and they would turn yellow in a few years. White is different from other colors, it is closer to the solid color, once it appears yellow, the whole car will look particularly cheap, the sense of grade suddenly down. Therefore, the early "old drivers" basically do not recommend buying white cars.
However, with the improvement of the technical level, the antioxidant capacity of the new generation of car paint has been improved a lot, and the primer is thicker. The occurrence of oxidation in five or six years is still very small, and it is really not possible to polish it, and it can last for a few more years. And now more and more people use the car as a tool, it is not as expensive as before, driving a car for five or six years abounds, for this problem is naturally not so concerned.
How to choose the color of the car?
Of course, the previous only said that white cars have gradually become the mainstream, and it is not for everyone to choose white. In fact, the choice of car color is still quite skilled.
In the early years, the old drivers had a word of mouth slip, that is, "small election white, general election black, not big and small selection of silver ash." This is actually a certain reason, first of all, the car to choose white is not wrong, as mentioned earlier, it is large, and easy to take care of, can reduce the cost of the car to a certain extent. And the big car, often a more high-end model, do not have to be deliberately large, black will appear more atmospheric and solemn.
For example, there is a terrier in the car ring, that is, those who choose white A6L are fierce people. Because the Audi A6L is the model of the executive car, the black paint is more in line with its sense of business and administrative characteristics. And once you choose white, it looks extra long and a bit unusual. Even Audi has scheduled very few white versions of the A6L, and it is said that the white car will have to wait at least three or four months, and those who can have the patience to make this choice are indeed cruel.
There are also some individual car companies, the most typical is Mazda, which has made red its main color. And Mazda's soul red car paint is indeed not simple, its outermost varnish is not colorless, but a high-chroma red varnish. This matches the red paint in the middle layer, making the layering more prominent and deeper in low light. It is said that Mazda spent a lot of time studying this paint. However, it looks good to look good, and the paint is almost tearless. Mazda's red car paint is to add 2,000 yuan, fortunately, mazda is mainly young people, they are not so sensitive to the cost of this piece.
In addition, there are many car companies that still maintain their main colors, such as BMW MINI, which focuses on British green, Lexus on titanium and silver, and BMW on various blues, all of which are aimed at their target groups.
Kung Fu shoots
In general, the functionality of the various colors mentioned earlier is actually not worth mentioning. For example, the problem of showing the big and the small, the problem of not being resistant to dirt, in fact, the impact is really not so big.
After all, today's world has long been diversified, or choose your favorite color.