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Shaoguan Nanxiong: "Singing" sounds the intangible cultural heritage, so that the intangible cultural heritage is fashionable out of the circle

Text, photo/ Yangcheng Evening News all-media reporter Zhang Wen Correspondent Wu Yingping Li Ziliang

"Woohoo! The Year of the Tiger arrives, people laugh, and Nanxiong Non-Heritage gives the Spring News. In the New Year, the flowers and lanterns are pretty, and the surnames and names are shining..." Recently, in Nanxiong, Shaoguan, an intangible cultural heritage song burst the circle of friends and was loved by local people of all ages. "I didn't expect culture to be able to play like this, there are not only our traditional tea picking tunes but also rap, which is really interesting when the ancient meets the fashion!" Xiao Zheng is a college student, he likes to play music on weekdays, and he was pleasantly surprised after listening to this song.

Shaoguan Nanxiong: "Singing" sounds the intangible cultural heritage, so that the intangible cultural heritage is fashionable out of the circle

Nanxiong incense fire dragon

"When it comes to intangible cultural heritage, many people always feel old and strange, especially the young people now are even more respectful. Therefore, in line with the purpose of integrity and innovation, under the premise of respecting tradition, we integrate fashion elements, so that our ancient intangible cultural heritage is 'young' and re-'circle fans'. Zhong Xiaorong, director of the Nanxiong Municipal Bureau of Culture, Tourism and Sports, said.

According to reports, the lyrics of this intangible cultural heritage song are mainly around the existing 28 local intangible cultural heritage projects, the music uses the song elements of "Good New Year" to build a chorus melody, using nanxiong tea picking music "Panhua" as the musical tone, and then integrating modern rap, tea tone, Cantonese opera, recitation and other cultural elements.

"Incense Dragon, Plate Lamp Dragon, Fire Dragon Fire Lion Fire Phoenix Fire Shrimp and Ninety-Nine Dragons." Tall lions, grinding lions, grass lions, Mandarin duck lions and double dragon dance double lions..." Combined with the songs, Nanxiong City also specially produced a song video of nearly two minutes long, filmed in various local historical sites, in the form of tea picking dramas, street dances, etc., comprehensively displayed the Nanxiong intangible cultural heritage, once launched, it was widely recognized and liked by everyone.

Shaoguan Nanxiong: "Singing" sounds the intangible cultural heritage, so that the intangible cultural heritage is fashionable out of the circle

The Nanxiong plate duck making technique is a provincial intangible cultural heritage project

"Before listening to this song, I didn't expect that we in Nanxiong have so many intangible cultural heritage, such as the stuffed tofu and dumplings we usually eat, and the tall lions and grinding lions that we often see are all intangible cultural heritage." Xiao Zheng said that as soon as he saw the song video, he immediately shared the circle of friends and his class group chat, so that everyone could enjoy the intangible cultural heritage of his hometown.

Zhong Xiaorong said that nanxiong city officially confirmed 28 intangible cultural heritage projects, including 2 national intangible cultural heritage projects, and then Nanxiong will also combine the current popular forms of expression, truly let Nanxiong's intangible cultural heritage and other traditional culture, in the new form in the new era "live", "move", "young" up, truly let the culture achieve fashion "out of the circle".

Source | Yangcheng Evening News Yangcheng Pie

Editor-in-charge | Wei Qin

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