Reporter | Cheng Di
Edit |
1
Polestar Polestar Polestar released its first Super Bowl commercial at last Sunday's Super Bowl, "Uncompromising."
The 30-second ad cost Polestar $7 million. In addition to showing the minimalist look of its compact pure electric model Polestarr2, there is a series of phrases that begin with "No" - no poetic dubbing, no rhyming words, no "dieselgate", no "dirty secrets", no hidden intentions, no empty promises, no shortcuts, no "conquest of Mars", no nonsense, no resolution of disagreements, no cover-ups, no nonsense, no committees, no consensus, no compromises.
Although it is not pointed out, the world can see that the "dirty secret" and "dieselgate" are alluding to the diesel emissions scandal that Volkswagen has been fermenting for several years; and "Conquering Mars" is teasing Tesla.
Polarstar hopes to use the Super Bowl platform to launch this advertisement, which can convey its "uncompromising" concept of minimalist design language, new energy vehicle features, and car performance to the audience, and further enhance the brand's popularity in the United States and other regions.
In this regard, Thomas Ingenlath, CEO of Polestar, said: "The Super Bowl is also the perfect vehicle for Polestar to further enhance brand awareness in the United States and beyond. ”
The Polar Star brand originated in China, and its two existing products, Polestar1 and Polestar2, are produced in China.
Among them, Polestar1 has entered the North American market in 2019, and Polestar2 is also listed in the United States in 2020. At present, the new growth endurance single-motor version of the 2022 Polestar 2 model is priced at $47,200, and the entry version of the long-endurance dual-motor entry version is priced at $51,200.
According to data released by Polestar, in 2021, Polestar achieved global sales of 29,000 vehicles, with a year-on-year growth rate of more than 185%. According to the plan, within three years, Polestar will also launch three new models.