Recently, the Association of Automobiles China released the sales data for the beginning of 2022, and Tesla once again delivered 59,845 vehicles in January, showing its 19 years of deep accumulation and consumer recognition of new energy exploration, ushering in the "opening red" of 2022. What is particularly eye-catching is that Tesla's export volume reached 40,500 units in January, accounting for nearly 80% of the export ratio of new energy vehicles, which once again confirmed Tesla's repeated emphasis in the financial report that "Shanghai Gigafactory is Tesla's main export center".
Reliable pure electricity has a figurative reference
Today, pure electric vehicles have become recognized as the "trend choice" of future travel, but before today's "future" has arrived, the development of pure electric vehicles has undergone several twists and turns, and it is not a smooth road. Not only is the price high, the experience such as limited battery life and poor handling is not good, but the common characteristics of the low price ratio have also deterred many consumers.
However, Tesla has abandoned the routines and baggage of traditional automobile research and development, and with decisive innovation and technological breakthroughs, it has pulled new energy vehicles step by step into the "regular army" team of mass-produced cars, and gradually surpassed the market share of fuel vehicles, so that pure electric vehicles have sprung up and become dark horses in the entire automotive field. As stated in Iron Man Silicon Valley, Tesla turned Silicon Valley into a real threat to Detroit for the first time, at least from the concept of the car.
For the automotive industry, Tesla is undoubtedly a "catfish" that brings innovative breakthroughs and healthy competition. When Tesla started from innovative thinking, continuously armed with various innovative technologies and improved its product strength across levels, the century-old automotive industry was also able to get rid of the burnout period of inertia in accordance with existing technologies and rules, and turned around to re-enter the development era of seeking technological breakthroughs.
For consumers, Tesla has not only created a reference template for reliable intelligent pure electric vehicles, but also made luxury cars that accelerate comparable to supercars, safety and comfort, intelligent leapfrog promotion, and complete audio and video configurations evolve from millions of "out of reach" to "within reach" of as long as more than 200,000.
It is under the banner of Tesla that all kinds of car-making forces have entered the market, whether it is product logic, development mode, or commercial operation. It not only brings an enterprising era of intelligent electric vehicles, but also creates a prosperous market with a full range of consumers. The traditional thesis that "new energy vehicles need a transition period of decades" has also disappeared in the wave of Tesla.
Facts have proved that Tesla has not only driven Chinese consumers to positively recognize the intelligence and electrification of automobiles, but also used more mature new energy technology to reduce the cost of the whole life cycle of the product and optimize the residual value. Break through the core pain points of consumers' purchase of new energy vehicles one by one, and effectively promote new energy vehicles to replace fuel vehicles from the demand side. According to the survey results of third-party institutions, Model Y and Model 3 respectively ranked first in the list of china's pure electric SUVs and cars in 2021.
Energy dreams have a peace of mind stone
Tesla and pure electric vehicles originate from the brand mission of "accelerating the world's transition to sustainable energy", manufacturing and producing pure electric vehicles is the starting stepping stone for its energy dream, and the first stop of the global layout is shanghai, which is the "peace of mind stone" that gives the energy dream continuous power.
It is understood that at present, Tesla's Shanghai Gigafactory has reached a localization rate of more than 90% of parts. Under the background of the country's continuous expansion of reform and opening up and the stable growth of foreign investment, around the Tesla Shanghai Super Factory, many auto parts companies have formed Tesla's "4-hour circle of friends" in the "package area" of the Yangtze River Delta such as Suzhou, Ningbo, Nantong, Wuxi, Shaoxing, Taizhou, Nanjing, Changzhou, etc., forming a large-scale industrial cluster and injecting new vitality into the rapid development of the local economy
From an individual point of view, the development of the cluster industry brought by Tesla has also allowed the local people to become rich and have jobs to rely on, which not only increases personal employment opportunities, but also gathers in a group manner, and promotes the supporting development of the local area. For example, with the advancement of 10 public supporting schools and the reconstruction and expansion project of the Lingang Branch of the Sixth Hospital of Shanghai, Lingang District has become a livable and livable international area with perfect life services such as schools, hospitals, international hotels, a variety of public transportation, road construction, etc., which not only brings together workers from all over the world, but also makes every Tesla employee family have their own place and happiness.
In the Lingang New Area of Shanghai, Tesla has shown unparalleled industrial impetus. It is reported that in 2021, the total industrial output value of Lingang New Area will reach 255 billion yuan. New energy vehicles have become the first 100-billion-level industry, and under the pull of Tesla, an industrial ecology covering the whole ecological field of new energy vehicles such as automobile chips, automatic driving systems, automotive interiors, car bodies, new materials, and precision machining has been built. By 2025, the scale of the smart new energy automobile industry in the new area is expected to exceed 300 billion yuan, becoming a globally influential intelligent new energy automobile industry agglomeration. In the 2021 Tesla annual financial report, the Shanghai Gigafactory was also greatly affirmed, in the face of global supply chain, logistics and transportation, labor and other manufacturing challenges, "local production is crucial to reduce the cost of bicycles and improve the stability of the global supply chain." ”
Tesla brings advanced industrial concepts, processes and standards to China, further driving the innovation and development of the domestic new energy vehicle industry chain, but also promotes suppliers such as batteries, motors, electronic controls and auto parts to be active on the world stage, establish competitive advantages in many fields, and continue to climb to the high end of the value chain, so that the international market has a new understanding of Chinese manufacturing.
At present, the Shanghai Gigafactory has become Tesla's main export center. Tesla's Shanghai Gigafactory, which has been operating for only two years, has shouldered the "half of Tesla's global delivery" in 2021 and become Tesla's main export hub. With the help of shanghai gigafactory, Tesla has frequently received "likes" from Europe, Asia and other countries and regions.
Taking Europe as an example, Tesla registered 24,911 Model 3s in France in 2021, according to EU electric vehicle data. This makes the Model 3 the undisputed leader in the electric vehicle market and a well-deserved sales champion. Also in 2021, the Tesla Model 3 also became the best-selling electric car in Germany with 35,262 registrations.
While supporting Eurasian demand, thanks to the strong leadership of Tesla's Manufacturing in China, China has formed a benign market environment with large scale and consumer recognition. Under its influence, Chinese consumers have also accelerated their "abandonment" of the obsession with traditional car-making in Europe, america, Japan and South Korea. This will further promote Tesla's mission of "accelerating the world's transition to sustainable energy" into reality.