Beijing News (reporter Wang Zhenzhen) on February 14, the Beijing News shell financial reporter noticed that qunar travel app recently added nearly 100 cultural and creative products such as the Flying Huxuan Finger Skateboard of Dunhuang Museum, the archaeological blind box of Henan Museum, and the perfume gift box of the Forbidden City in Search of Incense of "Shangxin Forbidden City". In addition, Qunar Travel Mall's "National Tide Cultural Creation" feature also includes products of cultural tourism IP such as Panda Post Office, Sino-foreign Enamel Art Museum, and British Museum, which mainly cover cultural and creative peripherals, tide play gifts, travel commemorations and other categories.
Cultural and creative products of Dunhuang Museum. Photo/ Screenshot of Qunar Travel App
The Beijing News Shell financial reporter found that the Dunhuang Museum, which recently settled in qunar travel mall, launched the Rui Beast Star Gift Box jointly launched with Orange on the platform, including eyebrow pencils, eye shadow plates, powder, lipstick and other beauty products, in addition to the joint lip glaze of Dunhuang Museum and Kazilan. Lipstick and other cultural and creative products such as "Shangxin Forbidden City" were also recently launched on the Qunar Travel App.
"Shangxin • Forbidden City" cultural and creative products. Photo/ Screenshot of Qunar Travel App
Qunar Travel App launched cultural and creative products related to beauty this time, in fact, it has long been prepared. A month ago, Qunar's affiliate Beijing Quina Information Technology Co., Ltd. underwent a change in industry and commerce, and its business scope added the sale of daily necessities, cosmetics, arts and crafts and ceremonial supplies, hygiene products, daily masks, and the sale of food.
In addition to beauty products, Qunar has also reached a cooperation with the Henan Museum, and the archaeological blind box that previously attracted widespread attention is now also online on the platform. In addition, Qunar has also cooperated with Panda Post Office, the only panda-themed chain post office in the world, to launch cultural and creative products such as panda travel kits.
Cultural and creative products of Henan Museum. Photo/ Screenshot of Qunar Travel App
With the improvement of the ornamental and practical nature of the national tide cultural creation, the surrounding products of landmarks with traditional Chinese cultural characteristics have been sought after. Qunar said that the Forbidden City Royal Cat Hand-made Blind Box of the Forbidden City of "Shangxin · Forbidden City" was sold out of stock as soon as the Qunar platform was launched, the blind box of the Five Cow Dolls was sold out within a week of its launch, and the Meng Niu series of foot gold bracelets has also been in short supply. The data shows that on the Qunar platform, nearly 80% of users who purchase Guochao cultural and creative products have purchased air tickets/hotels/tickets for cultural tourism IP destinations at the same time. In the Spring Festival of 2022, the ticket package with the henan museum archaeology blind box coupon is more popular with tourists. In addition, data from the Ministry of Commerce shows that during this year's Spring Festival holiday, the sales of national tide goods, museum cultural and creative products, ethnic musical instruments and intangible cultural heritage goods increased by 94.6%, 33.7%, 26.5% and 16.5% respectively year-on-year.
Ren Tian, head of Qunar Travel Mall, said: "The highest proportion of people with the highest proportion of punch cards in cultural landmarks is the post-95s and post-00s, which is exactly in line with the most dynamic users of qunar platform. Cultural and creative products are not only for viewing, but also to enhance practicality, artistry and interest are the angles that we need to make more efforts in the future. ”
Proofreading Guo Li