In recent years, with the development of economy and science and technology, environmental awareness rises, the concept of sustainable development, more and more become the mainstream, sustainability has become one of the biggest keywords in the trend industry, sustainable fashion in the fashion industry has stirred up layers of waves, more and more enterprises to sustainable development as the core of the brand, fully promote green reform, and achieved good results, such as Allbirds, Aske, CARIUMA, First Base, Girlfriend Collective, Nitro Circus, Outdoor Voices, Organic Basics, etc., domestic Jiangnan cloth cloth and other fashion brands have also begun to carry out sustainable fashion research and development.
It can be said that because of the needs of the market and the development of industry trends, "sustainable" has become the most talked about concept of fashion brands today. The influx of many fashion brands has allowed capital to see the development prospects of sustainable fashion, and sustainable fashion will usher in the era of capitalization.
Recently, focusing on cost-effective, high-performance, sustainable and other fashion sportswear, the British sustainable sports brand TALA announced the completion of a $5.7 million investment, led by Active Partners and Venex, Pembroke VCT and Nicola Kilner, Michelle Kennedy, Michelle Kennedy and other angel investors. This round of funding will be used to promote sustainable sportswear, improve inventory levels, recruit talent and expand into international markets.
TALA's venture capital this time is no accident. In some cases, capital is a forward-looking weather vane for testing the development of the industry, what industry has high profits, what industry has good prospects, and capital will pile up in what industry. It is believed that TALA is just the beginning of a surge in venture capital in the new year, and there will be more venture capitalists choosing sustainable fashion-related industries in the future. The era of capitalization of sustainable fashion is coming.