Speaking of Mitsubishi Motors, it always gives people an impression of hating iron and steel, as one of the earliest overseas car brands that have been successful in the domestic market, the Mitsubishi brand in recent years, it can be said that the market under the "sages" has been exhausted, the new car update speed is extremely slow, the models on sale are far behind other joint venture brand models of the same level, plus the shortcomings of the design, configuration and other levels are continuously magnified, and the prospects of the Mitsubishi brand in the domestic market are really difficult to say optimistic. In the whole year of 2021, Mitsubishi Motors' sales in the domestic market are 66,000 vehicles, with an average monthly sales of 5,000 vehicles, compared to its Japanese counterpart Toyota, Honda, Nissan and even Mazda, Mitsubishi's sales are very poor, and among them, the products are already very "old" Orlander's sales are 55,856 vehicles, accounting for up to 85%, and the Mitsubishi brand is "miserable" in the domestic market, which can be seen!
In fact, many friends have similar questions, that is, Mitsubishi's brand base in the domestic market is very good, as long as it can keep up with market changes and consumer demand in terms of products, sales should not be a problem, and the Chinese market is the world's largest automobile consumer market, Mitsubishi in the case of sitting on many advantages, but the Mitsubishi brand in the domestic market to do a mess, why is Mitsubishi so "willing to degenerate"?
For people in the automotive industry, it is very easy to focus on the market, products and other levels, and to understand Mitsubishi, we must start from the huge corporate cluster of the Mitsubishi brand. Everyone also knows that in recent years, the global auto market competition is fierce, especially in the domestic market, the number of car brands is amazing, the output of auto products is also diverse, but the market demand has not increased with the increase in manufacturers, brands, new car production capacity, so competition has become the main tone of this market, competition between manufacturers, the result of the easy to trigger is the price war, and the direct result of the price war is the decline in bicycle profits, especially for Mitsubishi, the main 10- This is especially true for brands with 20-level economy products! Therefore, although there are many manufacturers, brands and capital pouring into the domestic market, it is no longer a profitable "profiteering field". For Mitsubishi (non-Mitsubishi Motors), which is strong in its own strength, it may become a relatively wise choice to weaken the profit demand for the automobile business, after all, Mitsubishi is "a big business"!
Speaking of the Mitsubishi Group's great business, we have to mention the scale of the Mitsubishi Group, the number of subsidiaries of the Mitsubishi Group is beyond the imagination of many people, and these subsidiaries are basically the leaders in the industry, such as Asahi Glass Co., Ltd., Kirin Ale Co., Ltd., Yineng Holdings, Nikon Camera, Japan Cruise Ship, Mitsubishi Chemical, Mitsubishi Geoso, Mitsubishi Motors, Mitsubishi Corporation, Mitsubishi Paper, Mitsubishi Electric, Mitsubishi Heavy Industries, Mitsubishi Tokyo UFJ Bank, Mitsubishi Construction, Mitsubishi Construction, Mitsubishi Raw Materials, Mingji Galeda Life Insurance, Mitsubishi Logistics, etc., if you have an understanding of the industry in which these subsidiaries are located, you can see that basically these companies are the leaders of their respective industries, except for Mitsubishi Motors! Globally, there are more than 400 companies hanging the Mitsubishi logo!
In addition to the large number of subsidiaries of the Mitsubishi Group, the ability to generate revenue and profits is also super! Among the above-mentioned Mitsubishi subsidiaries, 8 are Fortune 500 companies, including Mitsubishi Corporation, Yinengshi Holdings, Mitsubishi Nikko Financial, Mitsubishi Electric, Mitsubishi Heavy Industries, Tokyo Marine Nichidon Fire Insurance, Mingji Galetian Life Insurance, and Mitsubishi Chemical. Enterprises that can enter the world's top 500 are quite strong in terms of revenue and ability to create profits, and the automobile business that is very profitable in everyone's view, that is, Mitsubishi Motors, has not even entered the world's top 500, and is also in a very backward position in the dominant assets of the Mitsubishi Group.
If nothing else, pick a subordinate brand that everyone has seen and understood, that is, Nikon cameras, many people may not know that Nikon cameras are subordinate brands of the Mitsubishi Group, only know that Nikon cameras and Canon, Sony together, have become the top three in the global camera field, shipments, revenue capabilities are quite strong. Such a powerful Nikon camera, within the Mitsubishi Group, is not as strong as the above 8 Fortune Global 500 companies. Therefore, the internal of the Mitsubishi Group can be said to be as strong as a cloud, and the assets and brands that are very high-quality in the eyes of others may not be ranked at all within Mitsubishi.
So mitsubishi motors are now very embarrassing, no matter what other markets in the world, in the world's largest single market China, Mitsubishi Motors' various settings have actually completely lagged behind competitors a generation. You asked the Mitsubishi Group such a big business, why can't you use dim sum in this matter, to turn the tide of the drama, may be for the Mitsubishi Group, this matter is still risky, there is no shortage of money, Mitsubishi Motors is not the core business, a lot of money, must be able to turn the tide of the tide in danger? Obviously, not necessarily! Therefore, for the Mitsubishi Group, letting Mitsubishi Motors operate independently and bear its own profits and losses may be a more rational way, even if it loses the Chinese market!
Therefore, in our view, as strong as the Mitsubishi Group, it is not particularly concerned about the automobile business, and in the global world, I am afraid that there is no parent company and brother company background of another company, which is as strong as Mitsubishi Motors. Therefore, many car companies value new car sales, revenue, profits, in the Mitsubishi Group here can only be regarded as a small amount of money, so Mitsubishi Motors in the domestic sales fell again and again, by competitors dumped again and again, there is nothing to panic!